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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. Website (B2B blog). What does it entail?

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#RotterdamExperiment 1 – How global transformation in technology, organisations and values will impact the future of events

The MICE Blog

We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’. Mirjam continued, ‘The theme of every experiment will vary, and we’ll be experimenting with a different platform every time.

MICE professionals

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. CTV can deliver high-impact impressions for a fraction of the cost of television ads.

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend. So this should be a major consideration if you also plan to run a long-term website/blog.

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Travel Booking Engines: Types, Functionality, and Integrations

AltexSoft Travel

By customer interfaces we mean a travel provider’s website, mobile application, or chatbot that links with a booking engine via an API layer , enabling consumers to search and book flights, hotel rooms, holiday packages, insurance, and other travel products. IBE business models: B2C, B2B and B2E. How a travel booking engine works.

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35 Event Marketing Ideas that Work

Social Tables

On the business or organization’s primary website, link the main event page, or design a unique landing page for the event if one does not already exist. On social media pages, link back to the business website and main event page, allowing your audience to quickly access all event content.

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Peakwork SET and new Web3 sales solution at ITB, Berlin

Travel Daily Media

In addition to the well-known solutions for efficient travel sales, this year’s focus will be on the new Peakwork SET consulting software, specifically designed for travel agencies, as well as innovative business approaches implemented by a Web3 Travel Platform based on blockchain and decentralized apps (dApps).

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