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Getting sponsors is one of the most important parts of the event’s pre-production. From there, you can create a plan that includes creating the proposal, selling your company and event, and report relevant data back to the sponsors post-event. A Productivity Masterclass. Secure Your Sponsors through Marketing.
EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, event technology gurus and more.”
First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. The fourth and final area of focus is that of productivity. The Itinerary Builder arms tour operator and DMC sales teams with a powerful productivity-boosting tool.
This is especially important when it comes to companies that sell products or services to other companies – business-to-business (B2B) sales. When you court B2B customers, you need to consider that these buyers are often held to a specific budget, and they are under pressure to demonstrate the value of the product or service they select.
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With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. Your list should start with the things you know you will definitely need, these include: venue options, a production team, marketing, food and beverage providers, and maybe even decorators.
Everything in an event production company is geared toward providing a unique event experience for your guests. Small details such as these can add to the overall value of your event; a strong production value can lead to a stronger brand identity. Attendees in the B2C sector however might find weekends more preferable.
Besides selling travel to end customers, they capitalize on affiliate programs , data products, access to inventory, and technological solutions ( travel APIs , white labels, widgets, etc.) proposed to smaller OTAs, suppliers, and other companies. Four largest players on the OTA market and their subsidiaries. Expedia Group.
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Allison Crooker currently manages the development and production of content for VMware’s annual global events. Yvonne McNair, MBA, CSEP, DES, is Chief Experience Officer at Captivate Marketing Group and has more than 20 years of event production experience. Allison Crooker. Chief Experience Officer, Captivate Marketing Group.
Likewise, venues that offer food and beverage, AV, and production as part of the events package will often agree on discounts on total event spend, taking all elements into account. In-house AV and production teams are a profit center for the venue so allowing a third-party production team means forgoing revenues.
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