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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. The two top companies in the field, Disney and Netflix, will be introducing ad-supported tiers in the coming months.

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Event Names: Tactics, Tools, and Ideas Worth Stealing

Social Tables

They’ll be proud to share they’re attending on all their social media platforms. SmartSocial Summit The SmartSocial Summit brings together visionaries in social media and marketing. Since this type of b2c event is all about having fun and enjoying good food, a cute event name like this one is very fitting.

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Why Every Business Should Ask for Referrals

Gavel International

When a prospect begins the buyer’s journey with a business on a positive note, they are more likely to purchase from them. How Referrals Support B2C Sales. Referrals are similar to reviews for B2C buyers, only better because they come from people the prospects know personally. How Referrals Support B2B Sales.

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5 Proven High-Growth Sales Strategies to Win More Business

Gavel International

Here are five proven high-growth sales strategies to attract more qualified prospects and win new customers. But considering both the marketing department and sales team are trying to appeal to the same prospects, it makes sense for sales teams to leverage buyer personas, as well.

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8 Things You Need To Do Before Creating An Event

Alcor Mice

At this stage, you should also start requesting proposals and quotations from your prospective vendors. Attendees in the B2C sector however might find weekends more preferable. You can also hire a production company to craft a simple teaser you can put in your company website and your social media accounts.

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Various Type Of Event You Should Know

Alcor Mice

As a business to customer (b2c) event, there will be many prospective clients attending the event (most of whom are decision makers and hold large sway over the buying decisions). Most of these companies do their business online and market their products through social media advertisements.

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Creating A Budgeting Plan For Your Next Event

Alcor Mice

Knowing your industry and its current trends can help you better understand the expectations and demands of your prospective clients. With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. There are plenty of ways to market your event to your community.

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