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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive.