Remove B2C Remove Site Selection Remove Tourism
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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?