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Social Network

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

OCTOBER 10, 2022

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers.

Advertising

Advertising Marketing Marketing B2B

3 Ways to Engage Your Audience at Your Event

Social Tables

OCTOBER 14, 2016

Social Media. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. But don’t let the social media fun grind to a halt when the event kicks off.

Audience

Audience Social Media B2C Networking

When Marketing an Event, Advertise Outside Your Lane

3 Ways to Engage Your Audience at Your Event

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