This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. Website (B2B blog). What does it entail? 3 EVENT MARKETING STRATEGY TYPES.
But this is not enough; we also need to look more deeply into the global trends that involve technology, organisational structures, generational shifts, learning, values, leadership, etc. During the opening remarks, Mirjam van de Kamp shared, ‘We are going to learn and find out what VR technology can do for us in the future.
Cvent CONNECT August 1-4 | Caesars Forum | Las Vegas Cvent CONNECT is one of the world’s top event technology conferences that brings together meetings, events, and hospitality professionals. It provides inspiration for meeting and event programs and showcases the latest in event planning technology and strategy.
“On the one side, this program module connects with customer interfaces to accept search requests, Andrey Chebotarev, travel technology practice leader at AltexSoft puts in the picture, On the other side, it integrates with systems used by suppliers — airlines, hotels, car rental companies — to control and distribute their inventory.”.
Meeting and convention websites are going to be receiving more and more clicks sooner than we think as the U.S. With that in mind, it’s time to assess if your meeting and convention websites are prepared to deliver. Instead, use all of that video technology we have mastered during 2020 and create something more than a floorplan.
Today DMCs function as a single point of contact for their B2B and B2C clients. Some DMCs add widgets of car rental providers to their websites. Jumbo Tours Group is one of the largest and most technologically advanced European DMCs. The majority of DMCs lack technological strength. Car rental widget at Worldstar DMC.
So, let’s talk about what to look for and how technology can help you with both your tasks at hand and strategic purposes. Tour operator technology solutions. On the other side, a booking engine connects to B2B and/or B2C user interfaces that allow travelers and travel agents to send reservation requests.
After an extensive test phase in the LCC travel agencies, among others, Peakwork SET can now be purchased using various license models via the Peakwork website from March 7, 2023 – at the start of ITB. These are designed to create exciting experiences for brands and travelers by leveraging this next level of travel technology.
On the business or organization’s primary website, link the main event page, or design a unique landing page for the event if one does not already exist. On social media pages, link back to the business website and main event page, allowing your audience to quickly access all event content. The survey found that consumers are 2.4x
Now mobile technology has developed and become commonplace in travel, providers have control over their customers during and after their trips too. Controlling the prices that each agent sees and displays in your website or portal. Comprehensive CRM built specifically for B2B and B2C travel companies. Specific Selling Policies.
First, we looked at some ways in which we increase our clients’ revenues , next we covered improving the experience of their B2B and B2C customers. More recently, we discussed how we are able to deliver the peace of mind through our experience and proven processes in travel and travel technology. AGENT PORTAL.
Conferences: Both IRL and virtual conferences powered by virtual event software are the backbone of the tech events industry and can be both B2C and B2B events. TECHSPO Dallas 2023 Technology Expo 11/2/23 Dallas, TX Nov. To better navigate this list, let’s briefly review the different events you’ll see. Plus, Live!
A website with content about a new pharmaceutical product designed for patients and prescribing doctors will have two very different types of content, likely different personalities. Therefore, no matter how advanced technology becomes, content should always be designed for humans, reviewed by humans, and approved by human beings.
Will your event be a B2B or B2C? Create an event website that includes detailed information on your event. Utilize your technology platform partner , in exchange for using their services, you could also ask them to promote your event on their social media as a collaboration. Encourage participation from your attendees.
Working with the Big Three GDS (Amadeus, Sabre, Travelport), INBSYS provides technological solutions for the modern travel insurance market in form of three widgets: A-Ta (Amadeus Travel Assistant) — web application for B2B and B2C services, fully integrated with Amadeus. trip interruption. overseas medical bills coverage.
It will help you find your niche and make an informed decision on the right technology solution to support your business ideas. Besides selling travel to end customers, they capitalize on affiliate programs , data products, access to inventory, and technological solutions ( travel APIs , white labels, widgets, etc.)
The bureau has also launched a Taiwan Global Anti-Covid-19 Pavilion website to inform the public and private sectors of the latest information from Taiwan, as well as a series of integrated online services to inform exhibitors of global business opportunities. Holiday for Healing.
With this understanding, you can decide if you want your event to be a business to business (B2B) or a business to customer (B2C) event. In addition to that, there are also many different venue sourcing websites for you to look through. Study the industry and think of notable figures you can ask to attend in order to draw in a crowd.
Creating an atmosphere aligned with the theme of your event using technology and creativity will also greatly contribute to the overall event experience. Attendees in the B2C sector however might find weekends more preferable. Most events now offer online registration through an integrated app or website.
Your website traffic. Template solutions: ready-built booking technology. Scandinavian Airlines co-branded with Hotels.com to offer hotel bookings on their website, Source: SAS case study. Launch requirements differ depending on the inventories and business types ( B2C or B2B ) you serve. Your existing solution.
Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Destination marketing professionals are having a lot on their plate recently, from evolving pandemic-related marketing strategies and technological changes (e.g. Any examples of successful partnerships between the two?
The commission rates vary largely across businesses and depend on many factors — for example, destination popularity or website traffic. That’s the price an end user pays when making a reservation on the travel website. Say, a supplier’s price is $200 and the website shows us $230. Understanding marketing in travel.
Political, economical, and technological turmoil are profoundly affecting the way we choose where to host our events and creating unprecedented opportunities. A generational shift (mostly driven by technology and online interaction) is forcing large hotel chains to create new brands with completely overhauled meeting and event offers.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content