This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.
Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book.
Today, there are many ways to prepare for a career in event planning: Work on your soft skills, Get a degree, Get a certificate, Look for free content (webinars, podcasts, e-books, blogs), Work at events (as a volunteer), Build a strong network of event profs (join communities). Online Courses, Blogs, & Other Free Content.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability benefits the environment, of course, but it should benefit your brand, too! Sustainability is a hot-button issue for consumers around the globe. Take Your Event on the Road.
With locations in more than 100 countries, there is a strong incentive for meeting planners to take advantage of all the benefits available to Rewards members. The redesign of the IHG One Rewards program has been optimized to give members a wide variety of benefits. What’s In It For Guests?
Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist.
We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. However, even though domestic flights have increased so far for 2022, bookings have decreased by 2.3 Higher fares seem to play a significant part in the booking deficit. percent per month , according to Adobe Analytics.
According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business. Other Benefits of SEM. That type of tool is invaluable, and it can make you a lot of money.
However, when on vacation, people tend to forget about their online security.”. When waiting around in an airport, the temptation is strong to book last-minute activities, additional hotel stays or different flights, but the security around public networks isn’t strong enough to protect any sensitive information you enter.
In-person and online attendees accessing through the Intrado platform learned from author, activist and comedian Baratunde Thurston, “How to Deconstruct Racism, One Headline at a Time.” Sullivan, a former president of Caterpillar Foundation, is the author of the book “Looking Up: How a Different Perspective Turns Obstacles into Advantages.”.
If something is included in the price but the buyer hasn’t asked for it, it’s a questionable benefit and possibly a detriment. This is why we’ve teamed up with Hudson Crossing , a leading global advisor to travel and hospitality companies, to unravel what this concept entails and what benefits this approach gives hoteliers and hotel guests.
Booking a business stay for yourself or your team? Online travel agencies (OTAs) are a popular option, with good prices and a huge inventory of hotels to choose from. Many small- to mid-sized businesses, who can’t afford an expensive contract with a travel management company, find themselves booking their travel on OTAs.
This also means that online travel platforms have an opportunity to affect the final decision if their proposition is very attractive. Working with numerous travel booking projects and driving them to success, we’ve determined the main metrics an OTA should use to stay competitive and make data-driven decisions. Visitor-to-Book.
The Central Bank of Sri Lanka documented 1.2 million tourists who visited the country from January through July of this year, versus 720,000 visitors during all of 2022—so this latest policy is part of an ongoing (and successful) strategy to further bolster Sri Lanka’s status as an international travel destination.
Hotels have been experiencing a surge of direct bookings during the pandemic. Yes, while the overall number of bookings dropped due to COVID-19, hotels’ brand.com websites became the third most popular booking channel , in some cases even surpassing Expedia traffic. Direct booking strategies for hotels. Why is that?
They are a way for travel vendors to offer discounted airfares, hotels, car rentals , and other perks and benefits to certain clients, while also potentially increasing sales and customer loyalty. Many companies have closed user groups for employees to book travel for business purposes, often at discounted rates. Group travelers.
After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. Though I love my work, it was nice to reduce the number of high-intensity workdays booked in 2023! Generative AI: How do we use it and benefit from it in the world of events? 2023 book sale! (If And, you know what?
The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Your description should engage the visitor, captivate them and make them want to experience your product and ultimately book. Write captions for each Image.
Now the covid-19 pandemic has forced meetings online. Unfortunately, most online events are still using a traditional webinar/broadcast-style approach: presenters speaking for long periods, interspersed with chat-mediated Q&A. Zoom has rapidly become the dominant platform for online meetings. Meetings will never be the same.
“So, it made me start pondering how do I identify and what is my online branding? And I’m actually going to rethink how I’m going to present myself online for 2020. I was just recently interviewing potential employees, one of our culture questions is, what blogs, books, resources do you use to keep up on the industry?
Worker’s compensation insurance protects employees for any injuries that might happen while they’re on the clock and can help offset the cost of medical benefits due to the injury. If you’re hiring anyone to work this event, it’s highly recommended that you get worker’s compensation insurance. contact information . business name .
In today’s world, a hotel block is considered a professional courtesy because it makes it easy for guests to book their travel and make a reservation. Major events book their room blocks three to five years in advance. Even a smaller event benefits from starting the hotel process as early as possible. Start Early.
I greatly enjoy participating in EventTech Chat , “a weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events” hosted by pals Brandt Krueger and Glenn Thayer. Check out my books for complete details.) Did anyone learn anything?
Let’s explore how these alliances work and what benefits they bring to passengers and airlines. Steps of interline booking flow. For the most part, the interline booking processes are managed by a Global Distribution System ( GDS ) and a passenger service system ( PSS ) or central reservation system (CRS) of the validating airline.
A booking engine is the brains behind distributing travel products online. Trip-related companies employ different types of booking engines to run core processes instead of human personnel. Internet booking engine: its key functionality and main integrations. How a travel booking engine works. Key features.
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? On the other hand, chatbots can also be very person-driven, but you don’t see the learning and ongoing benefits with this type of chatbot. But, what about the simple benefits it has for the environment?
Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation. In addition to offering online ticketing tools, onsite registration vendors help make event arrival a smooth, seamless, and satisfactory experience for attendees. Videographers.
Large or small, every flight booking business must have two key processes in place: booking and ticketing. To consumers, booking a flight and receiving an e-ticket may seem like a single, seamless step, but for the business providing the service they’re actually two distinct and equally important steps.
Here are takeaways every meeting professional can benefit from. 80 percent of consumers want to book with minimal human involvement. Social media, they agreed, is best used to advise and update online visitors immediately after a crisis. (If you didn’t know, now you do.). View this post on Instagram. Shawna Suckow.
Online travel agencies are some of the youngest players in the travel market. Having worked with numerous travel businesses , we can tell that we know a thing or two about building and growing a successful online travel agency. What is the Online Travel Agency? Online Travel Agency building blocks and technology.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Keep the buzz going online with social media. Read 7 Tips to Master Your Online Event Page for ideas on design and calls to action. They can be in person or online.
Your website is an exceptional way to showcase your hotel’s individuality and put forth the best representation of your hotel online. . While having brand recognition and a presence on other sites is an important driving factor, keeping your website up to date is vital to driving bookings, revenue, and increasing ADR. .
Beyond aesthetics, an organized space offers significant benefits for children. Shoe boxes, mason jars, baskets, and plastic bins can all be used to organize toys, books, and clothes. Consider transforming dresser drawers into under-bed storage by adding wheels, or using a spice rack mounted on the wall to display small toys and books.
The team at Smart Meetings is thankful for our creative, resilient community and the opportunity to deliver the latest news, trends and insights to you daily online and monthly in our award-winning magazine. What authentic trait could your workplace benefit from, and how might you bring that to life in 2023? Brad Weaber.
You’ve booked a keynote speaker that is sure to wow! Between matching software, event apps that allow for online and in-person networking, and technology that has LinkedIn integrations, advancements in technology are helping event planners provide more strategic networking to their event-goers. Conference planning is well underway.
Written By: Ben Claxton, Fox World Travel – Online Technology Manager We could talk on and on about the benefits of booking corporate travel online through your designated OBT (OnlineBooking Tool). We can talk about policy driving cost savings.
Flight consolidators are brokers that book airline seats in bulk at discount rates and then resell them to travel agencies. Our article explains why services of airfare wholesalers are still sought-after, what problems they solve, and how their air offerings differ from standard fares you can find online. Access to major GDSs.
It’s described and explained in all three of my books. You can find the most detailed implementation in Chapter 18 of my 2019 book, Event Crowdsourcing. So the following barebones examples offer suggestions for online conferences with up to 100 attendees. Staffing an online Zoom peer conference.
With historically low occupancy levels—among data compiled by the American Hotel & Lodging Association, it was found that eight out of ten rooms stand empty—2020 is going in the books as hospitality’s worst year ever. This stark reality has many properties scrambling to recuperate lost revenue through knee-jerk discounting.
Missed Bargains and Unoptimized Budget Allocation Without the guidance of a professional travel agent, travelers can easily miss out on bargains and discounts on airline tickets and hotel bookings. A travel agent is a trained professional who specializes in booking travel arrangements for individuals, families, and corporate clients.
Accor and mobility provider Sixt have signed a multi-year partnership that will offer additional benefits for members of the hotel group’s ALL (Accor Live Limitless) loyalty program. Under the agreement, members who book a rental car with Sixt will earn reward points on the cost of the rental. all.accor.com , sixt.com.
Currently, a company of almost any size can afford outside assistance in organizing their business trips — and benefit from managed travel. With so many onlinebooking platforms available, one may wonder: does a company really need external assistance? Let’s see how it works and what options are there to choose from.
Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings. Here are some of our favorite tricks you can use to fully book out your venue next season.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content