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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in Event Marketing When you track ROI, you can see which marketing efforts are working and which ones aren’t. Without proper measurement, it’s impossible to determine which marketing efforts drive bookings and which merely consume resources.

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Print: The Secret Weapon in Multi-Platform Marketing for Hotels

Smart Meetings

Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book.

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MICE professionals

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How To Prepare For A Career In Event Planning

Endless Events

Today, there are many ways to prepare for a career in event planning: Work on your soft skills, Get a degree, Get a certificate, Look for free content (webinars, podcasts, e-books, blogs), Work at events (as a volunteer), Build a strong network of event profs (join communities). Online Courses, Blogs, & Other Free Content.

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10 Smart Strategies For Planning Sustainable Events

Endless Events

There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability benefits the environment, of course, but it should benefit your brand, too! Sustainability is a hot-button issue for consumers around the globe. Take Your Event on the Road.

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IHG Hotels & Resorts Celebrates 6,000-Hotel Milestone with Revamped Rewards Program

Smart Meetings

With locations in more than 100 countries, there is a strong incentive for meeting planners to take advantage of all the benefits available to Rewards members. The redesign of the IHG One Rewards program has been optimized to give members a wide variety of benefits. What’s In It For Guests?

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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist.

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Leonardo Hotels launches new online booking service for Meetings & Events with MeetingPackage

Travel Daily News

The possibility to book meeting rooms online benefits all stakeholders involved in the event sales process.

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