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Print: The Secret Weapon in Multi-Platform Marketing for Hotels

Smart Meetings

Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book.

Platform 130
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How Virtual Technology Can Future-proof Events

Smart Meetings

Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.

MICE professionals

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Live? Virtual? Hybrid? There’s Only One Wrong Choice for Team Building

Smart Meetings

“The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Now, in late August, Live events booking are surging again. So what is the only wrong choice?

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How To Prepare For A Career In Event Planning

Endless Events

Today, there are many ways to prepare for a career in event planning: Work on your soft skills, Get a degree, Get a certificate, Look for free content (webinars, podcasts, e-books, blogs), Work at events (as a volunteer), Build a strong network of event profs (join communities). Online Courses, Blogs, & Other Free Content.

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How Virtual Technology Can Future-proof Events

Smart Meetings

Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.

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10 Smart Strategies For Planning Sustainable Events

Endless Events

There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability benefits the environment, of course, but it should benefit your brand, too! Sustainability is a hot-button issue for consumers around the globe. Take Your Event on the Road.

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IHG Hotels & Resorts Celebrates 6,000-Hotel Milestone with Revamped Rewards Program

Smart Meetings

With locations in more than 100 countries, there is a strong incentive for meeting planners to take advantage of all the benefits available to Rewards members. The redesign of the IHG One Rewards program has been optimized to give members a wide variety of benefits. What’s In It For Guests?