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Why Print Still Matters in Advertising Despite the dominance of digital platforms, print advertising offers tangible benefits that digital ads simply cant match. Stronger Recall: Print ads drive a remarkable 77% higher brand recall compared to digital, making it more likely your audience remembers your hotel when its time to book.
Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.
“The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Now, in late August, Live events booking are surging again. So what is the only wrong choice?
Today, there are many ways to prepare for a career in event planning: Work on your soft skills, Get a degree, Get a certificate, Look for free content (webinars, podcasts, e-books, blogs), Work at events (as a volunteer), Build a strong network of event profs (join communities). Online Courses, Blogs, & Other Free Content.
Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability benefits the environment, of course, but it should benefit your brand, too! Sustainability is a hot-button issue for consumers around the globe. Take Your Event on the Road.
With locations in more than 100 countries, there is a strong incentive for meeting planners to take advantage of all the benefits available to Rewards members. The redesign of the IHG One Rewards program has been optimized to give members a wide variety of benefits. What’s In It For Guests?
Travel looks to certainly benefit from this injection of money into citizen’s hands, as 38.3% With nearly two-thirds both in a ready-to-travel mindset and highly open to travel inspiration, Americans are dreaming, planning and booking travel at increasingly higher rates. Nearly 30% researched travel ideas online. Meanwhile, 15.8%
Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist.
The new guidelines require all dogs to: Appear healthy upon arrival Be at least six months of age Be microchipped Be accompanied by a CDC Dog Import Form online submission receipt Additional considerations are the dog’s location over the previous six months and the country where vaccinations were administered.
We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. However, even though domestic flights have increased so far for 2022, bookings have decreased by 2.3 Higher fares seem to play a significant part in the booking deficit. percent per month , according to Adobe Analytics.
According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business. Other Benefits of SEM. That type of tool is invaluable, and it can make you a lot of money.
However, when on vacation, people tend to forget about their online security.”. When waiting around in an airport, the temptation is strong to book last-minute activities, additional hotel stays or different flights, but the security around public networks isn’t strong enough to protect any sensitive information you enter.
In-person and online attendees accessing through the Intrado platform learned from author, activist and comedian Baratunde Thurston, “How to Deconstruct Racism, One Headline at a Time.” Sullivan, a former president of Caterpillar Foundation, is the author of the book “Looking Up: How a Different Perspective Turns Obstacles into Advantages.”.
If something is included in the price but the buyer hasn’t asked for it, it’s a questionable benefit and possibly a detriment. This is why we’ve teamed up with Hudson Crossing , a leading global advisor to travel and hospitality companies, to unravel what this concept entails and what benefits this approach gives hoteliers and hotel guests.
This also means that online travel platforms have an opportunity to affect the final decision if their proposition is very attractive. Working with numerous travel booking projects and driving them to success, we’ve determined the main metrics an OTA should use to stay competitive and make data-driven decisions. Visitor-to-Book.
The Central Bank of Sri Lanka documented 1.2 million tourists who visited the country from January through July of this year, versus 720,000 visitors during all of 2022—so this latest policy is part of an ongoing (and successful) strategy to further bolster Sri Lanka’s status as an international travel destination.
Hotels have been experiencing a surge of direct bookings during the pandemic. Yes, while the overall number of bookings dropped due to COVID-19, hotels’ brand.com websites became the third most popular booking channel , in some cases even surpassing Expedia traffic. Direct booking strategies for hotels. Why is that?
They are a way for travel vendors to offer discounted airfares, hotels, car rentals , and other perks and benefits to certain clients, while also potentially increasing sales and customer loyalty. Many companies have closed user groups for employees to book travel for business purposes, often at discounted rates. Group travelers.
After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. Though I love my work, it was nice to reduce the number of high-intensity workdays booked in 2023! Generative AI: How do we use it and benefit from it in the world of events? 2023 book sale! (If And, you know what?
The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Your description should engage the visitor, captivate them and make them want to experience your product and ultimately book. Write captions for each Image.
Now the covid-19 pandemic has forced meetings online. Unfortunately, most online events are still using a traditional webinar/broadcast-style approach: presenters speaking for long periods, interspersed with chat-mediated Q&A. Zoom has rapidly become the dominant platform for online meetings. Meetings will never be the same.
“So, it made me start pondering how do I identify and what is my online branding? And I’m actually going to rethink how I’m going to present myself online for 2020. I was just recently interviewing potential employees, one of our culture questions is, what blogs, books, resources do you use to keep up on the industry?
Worker’s compensation insurance protects employees for any injuries that might happen while they’re on the clock and can help offset the cost of medical benefits due to the injury. If you’re hiring anyone to work this event, it’s highly recommended that you get worker’s compensation insurance. contact information . business name .
Subdued by online travel agencies, they struggled to attract users to shop directly. One of the ways to do this is implementing a booking engine. What is a hotel booking engine and how it makes you competitive. Luckily, the same functionality can be achieved anywhere using features of an internet booking engine.
In today’s world, a hotel block is considered a professional courtesy because it makes it easy for guests to book their travel and make a reservation. Major events book their room blocks three to five years in advance. Even a smaller event benefits from starting the hotel process as early as possible. Start Early.
I greatly enjoy participating in EventTech Chat , “a weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events” hosted by pals Brandt Krueger and Glenn Thayer. Check out my books for complete details.) Did anyone learn anything?
Let’s explore how these alliances work and what benefits they bring to passengers and airlines. Steps of interline booking flow. For the most part, the interline booking processes are managed by a Global Distribution System ( GDS ) and a passenger service system ( PSS ) or central reservation system (CRS) of the validating airline.
Even before its official launch in July, online travel agency (OTA) Kayak had thousands of companies signed up for its new Kayak for Business. Kayak Launches Free Corporate Travel Solution. Kayak for Business brings the leisure travel experience to the outdated interface of the corporate travel world.’”.
A booking engine is the brains behind distributing travel products online. Trip-related companies employ different types of booking engines to run core processes instead of human personnel. Internet booking engine: its key functionality and main integrations. How a travel booking engine works. Key features.
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? On the other hand, chatbots can also be very person-driven, but you don’t see the learning and ongoing benefits with this type of chatbot. But, what about the simple benefits it has for the environment?
Large or small, every flight booking business must have two key processes in place: booking and ticketing. To consumers, booking a flight and receiving an e-ticket may seem like a single, seamless step, but for the business providing the service they’re actually two distinct and equally important steps.
Ticketing vendors, like online ticketing platforms, can streamline pre-event planning, speed up registration, and sell more event tickets through automation. In addition to offering online ticketing tools, onsite registration vendors help make event arrival a smooth, seamless, and satisfactory experience for attendees. Videographers.
Here are takeaways every meeting professional can benefit from. 80 percent of consumers want to book with minimal human involvement. Social media, they agreed, is best used to advise and update online visitors immediately after a crisis. (If you didn’t know, now you do.). View this post on Instagram. Shawna Suckow.
Online travel agencies are some of the youngest players in the travel market. Having worked with numerous travel businesses , we can tell that we know a thing or two about building and growing a successful online travel agency. What is the Online Travel Agency? Online Travel Agency building blocks and technology.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Keep the buzz going online with social media. Read 7 Tips to Master Your Online Event Page for ideas on design and calls to action. They can be in person or online.
Written By: Ben Claxton, Fox World Travel – Online Technology Manager We could talk on and on about the benefits of booking corporate travel online through your designated OBT (OnlineBooking Tool). We can talk about policy driving cost savings.
The team at Smart Meetings is thankful for our creative, resilient community and the opportunity to deliver the latest news, trends and insights to you daily online and monthly in our award-winning magazine. What authentic trait could your workplace benefit from, and how might you bring that to life in 2023? Brad Weaber.
You’ve booked a keynote speaker that is sure to wow! Between matching software, event apps that allow for online and in-person networking, and technology that has LinkedIn integrations, advancements in technology are helping event planners provide more strategic networking to their event-goers. Conference planning is well underway.
It’s described and explained in all three of my books. You can find the most detailed implementation in Chapter 18 of my 2019 book, Event Crowdsourcing. So the following barebones examples offer suggestions for online conferences with up to 100 attendees. Staffing an online Zoom peer conference.
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Accor and mobility provider Sixt have signed a multi-year partnership that will offer additional benefits for members of the hotel group’s ALL (Accor Live Limitless) loyalty program. Under the agreement, members who book a rental car with Sixt will earn reward points on the cost of the rental. all.accor.com , sixt.com.
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