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For insights about the future of business events, planners should follow the money in other adjacent areas, like “the shift in revenue for online education at the college level,” Bothwell said, “and shifts in investment in education, advanced certification, online learning and development outside traditional institutions.” Earn CMP Credits.
Benefits that don’t apply to the partner’s needs or values. Almost a sub-section of the partner experience, I predict we will see an effort to streamline how programs operate. Consider the following: Business units all running different promotions. Partners with countless options for promotions. Program structures that are unclear.
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