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and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. By focusing on the future of the industry, IMS24 addresses the needs of a globalized world—reshaping how people, cultures and countries connect to create prosperity,” said IMS host and chairman of SCEGA, His Excellency Fahd Al-Rasheed.
To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.
The luxury market answers the call with these new and renovated debuts. Malta is a celebrated cultural capital of Europe, flush with vibrant nightlife, luxury boutiques and picturesque bays. Unique experiences and luxurious accommodations answer the call of todays travelers. Standing on the waters edge in Palmas seaside town of St.
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. In this way, the act of pampering oneself benefits the greater community. Cause marketing involves leveraging Corporate Social Responsibility to support a cause close to customers’ hearts.
Travel + Leisure offered ways to escape the crowds with destination dupes as well, showcasing Paros, Greece, as a more affordable alternative for Mykonos, Bordeaux, France, as a dupe for those who love the wines and culture found in Paris, the City of Light and Adelaide, Australia as a more intimate alternative to the more tourist-laden Melbourne.
A small change in the typical go-to goes a long way for the attendee, serves the immediate needs of the DMC's clients, and also enhances the overall quality of services in the destination, making it more competitive in the global market. Looking Ahead As we look to the future, the role of DMCs in shaping local economies will only grow.
To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.
Alaska Airlines’ new offers might maximize your benefits. Overall, Uber has had an 85% rise in its stock price over the course of 2024, reaching a $173 billion market capitalization and reporting this year as the first that has produced operating profitability. Thinking about finally taking that trip to Japan?
It’s a cultural fit.” The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. It’s more than just the physical of what they have available. The International Council on Active Aging supports people living longer, healthier lives.
(January xx, 2022) — The Abbi Agency has appointed three experts in operations, creative strategy and digital marketing as partners at the fast-growing, Nevada-based PR and marketing firm. The agency has benefited immensely from their steady hands and focused vision.”.
15th through the 18th is a collaboration between Tourism Cares, Cultural Heritage Alliance, Inc., Cultural & Heritage Marketing Council. Jones, founder and CEO of Cultural Heritage Economic Alliance, Inc. The Power of Partnership Stewardship Summit (POPS) is taking place in Richmond, Virginia, on Oct.
Thomas Niedermller In addition, we hosted lectures on healthy nutrition and featured diverse cultural programs. This area was designed for anyone who felt lost, separated from friends, or vulnerable, offering a safe, supportive space with assistance if needed, particularly benefiting womens safety. Soccer Court Marktplatz.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. This is driven by sustainability concerns, cost efficiency and a focus on local community support and cultural preservation. Respect their need for balance.
Revolutionizing Diversity with AI Imagine a corporate event where every culture is celebrated, every voice is heard, and every attendee feels included. In this blog, we’ll explore how AI can transform your corporate events into culturally inclusive experiences that resonate deeply with a diverse audience.
You might be considering a house in Minneapolis, MN , or an apartment in Milwaukee, WI , as these two Midwest cities share a rich cultural history and a love for the arts. Minneapolis boasts a thriving job market and vibrant lakeside neighborhoods, while Milwaukee offers a lower cost of living and a reputation for its brewing heritage.
We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. This partnership benefits both organizations, as Travel Dubuque showcases Field of Dreams in content across its website – including here , here and here – to help attract two million visitors to the region.
Who benefits from accessible tourism? In fact, it’s quite likely that you or someone you know can benefit from more inclusive travel now or will in the foreseeable future. sensory-friendly live performances, barrier-free arts & culture destinations and boundless playgrounds, as well as accessible recreational trails and parks.
The city’s housing market is more affordable than nearby Portland, making it a popular choice for those seeking value and space without sacrificing proximity to an urban center. Housing in Portland Portland’s housing market offers a blend of urban and neighborhood living, with a strong focus on community and sustainable development.
Both cities offer warm weather, beautiful beaches, and diverse cultural experiences, but each has its unique character. In this Redfin article, we’ll break down real estate, job markets, cost of living, and culture to help you decide which Florida city is the best fit for your next move.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Uniting Through Diversity Imagine an event where every culture is celebrated, every voice is heard, and everyone feels included. The Importance of Embracing Cultural Diversity in Event Planning In today’s globalized world, cultural diversity is not just a buzzword—it’s a vital element of successful event planning.
Experience design offers a real and unique opportunity to foster cultures of belonging, addressing many organizational challenges and goals. When belonging is present, engagement rises, leading to compelling benefits. Similarly, marketers and public health professionals showed distinct preferences. Practical Applications 1.
Looking deeper into the dilemmas… Today’s pandemic-linked complexities include “The Great Resignation,” labor shortages, employers struggling to find and hire great talent in an increasingly hot job market and a substantial number of employees working remotely (who seem destined to stay that way). All signs point to growth.
Corrada (left) and Don Welsh (right) at Sunset Market In April, DI announced a comprehensive community engagement initiative for its annual convention in Tampa, that would demonstrate how organizations like DI can hold a meeting or convention that goes above and beyond to create positive impact in the destinations where they take place.
Creating inclusive events opens attendance to new and untapped markets, driving participation and revenue while also delivering an attendee experience that fosters long-term loyalty and establishes a competitive advantage for the event. trillion in global GDP annually.
SANDRA CARVAO Chief of Market Intelligence & Competitiveness, World Tourism Organization (UNWTO) “Jack be nimble, Jack be quick…” Since 2020, destination marketers have had plenty of practice with skills like pivoting and flexibility. Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization.
Chicago is known for its skyline, diverse economy, and iconic cultural scene, while Detroit is gaining momentum with its affordability and revitalized neighborhoods. Housing in Chicago Chicago’s housing market offers a balance between urban high-rises and spacious suburban homes. Chicago spans 227 square miles with a population of 2.7
Cultural Activities for Downtime Stone Street provides a perfect escape between meetings with its range of dining spots and historic charm. The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets.
There, she gained extensive insight into business models, strategy and leadership styles, which she will draw from as she leads the vision and culture for Access alongside her co-CEOs. Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing.
Wwoof ) Farm Shops and Markets Events (concerts, team building) Agritourism, particularly when farms use regenerative agriculture and other sustainable practices, can promote sustainable development across the globe. Cultural Exchange : Agritourism often involves direct interaction between tourists and locals.
One of the biggest global meetings industry events of the year will be even bigger in 2019 as IBTM World will partner with The Department of Culture and Tourism—Abu Dhabi (DCT) for the gathering in Barcelona next November. This marks the first time in its 31 years of existence, IBTM will work with a premier partner.
Different generations want different things While a tropical getaway is often a sure bet, many younger professionals say they want to step out of their comfort zones and experience new cultures. The positive evolution of all-inclusive properties Many luxury properties have caught on to the market demand for all-inclusive options.
Today’s Uncertain Labor Market. Quite often, the people who get promoted into management positions are those who are strong performers as individual contributors, whether in finance, marketing, operations, or another function. Leadership training can benefit virtually every employee in an organization in some way.
Restaurant group offers lesson in setting standards for quality, culture and service Steve Pettus True hospitality starts with making a friend, according to the Brennan philosophy of running world-class New Orleans restaurants. The care and consideration we show for each other is completely within our control,” said Pettus. Make friends.
Just like you invest in marketing and recruiting, you should also invest in company events to see numerous positive results. Every company can benefit from having company events. Gather your employees for a company event and see these four benefits: Improve Company Culture. Establish Your Culture.
Event planners and marketers looking to produce engaging experiences while reducing their overall carbon footprint can now do so in the heart of paradise: Hawaii. And when it’s all over, event planners and attendees can say goodbye knowing that what they leave behind will benefit the local community.
Attracting Elusive Hospitality Workers The unemployment rate is lower than it has been since 1969, which was when the labor market was half the size it is today. Some hospitality companies looking for full-time employees are offering signing bonuses and benefits.
Investing time and money into team building events and activities builds relationships and can lead to a more open and collaborative culture. The most obvious benefit of team building exercises is that it encourages employees to get to know each other outside of work. Create a Fun Culture. Get to Know Each Other.
Flexible Work Cultures The concept of work has evolved. Value Added Exclusives Beyond financial discounts, consider offering early registrants exclusive benefits: Exclusive Workshops: Special sessions only for early bird registrants. Loyalty Programs Reward repeat attendees with loyalty benefits.
In the past quarter century, team building has evolved from trust falls and obstacle courses to more thoughtful, mindful and experiential activities that showcase the local culture of the destination. Corporate Social Responsibility is Now Company Culture. Puppy breaks allow guests to play with dogs to benefit a local animal shelter.
Sooner or later, when Coke finds out Pepsi is meeting in person and getting the benefits of young people interacting with more mature coworkers, Coke [and all the other competitive companies] will demand a return to a physical location,” he said. Youth sports was a key market during the pandemic when corporations were hunkered down.
“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. Then omicron and the culture wars hit. “We Virtual events must also combat distractions and unexpected technical issues to realize the benefits of scalability engagement.
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