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Elevate Your Event: The Top 8 Benefits of Attendee Tracking

Endless Events

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. The Benefits of Attendee Tracking. GIVE VALUE TO EXHIBITORS.

Benefits 303
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Getting a Foothold on Continuing Education with MPI Academy

Smart Meetings

MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. Continuing Education with MPI Academy Tim Luepke, director of MPI Academy Once an event producer himself, Luepke now dedicates his time to giving back to the industry with education and advancing careers.

Education 278
MICE professionals

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296
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Credibility in a Competitive Market: The Value of Industry Awards

ADMEI

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative. day ADMEI conference.

Marketing 219
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Case study: AER Annual Conference 2023, Amsterdam

The MICE Blog

The annual conference plays a key role in AERs broader strategy: strengthening its members, fostering ongoing education, and collectively developing innovative solutions for current and future challenges. No one missed the timed workshops and the classic travel market. registered association).

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Event case study: Sustainability at UEFA EURO 2024 in Stuttgart

The MICE Blog

Thomas Niedermller How did you involve fans and stakeholders in sustainability efforts, and what educational campaigns were implemented to raise awareness about social and environmental issues during and after Euro? This provided a significant benefit for regional sports development.