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Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. 10 Benefits Of Event Platforms.
It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. However, how can reap these benefits everyone is buzzing about? You’ll need to market your eventapp! The onus is on the planner and marketers to show the value of the app to the attendees.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. . So, how can you increase your event platform adoption rates? Improve Your EventApp’s Performance.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. What is gamification for events?
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! ”
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. And why do those things matter?
And vice versa – event planners should prepare questions for sponsors too and assess whether they fit their ideal sponsor persona. . For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Tag-team Pitches.
To further explain, we’re going to break down: How to think about your event’s ‘why’. Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Why you need to track audience engagement with your event’s ‘why’. Benefits of planning a purpose-driven event.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Try This Shortcut.
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. A creative, toe-tapping way to use crowdshaping at an event to boost engagement! Additional benefits of gathering big data.
It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.
The first couple of events were free, and the issue of pricing eventually came up. Is this an eventapp? And so, we finally kinda settled in on a per event cut fee and just started charging and people started paying. “Like, you gotta realize this is a brand new product that we’re taking to market.
I happen to be someone who says it a lot, mostly because I have one foot in the world of marketing, one foot in the world of events. There are a ton more opportunities to do that now with further and further sophistication of event technologies. Including things like eventapps. It’s not uncommon.
In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine! “And things like eventapps, it’s an old school conversation. And a lot of times it’s behind the scenes with marketing automation.
Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place.
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. And why do those things matter?
Engaging conference speakers are able to keep the crowd connected and engaged while using the eventapps. Another way of engaging conference speakers work the crowd is that they include eventapps that allow for live audience polling. To keep the audience engaged, the conference speaker can include eventapps like Sli.do
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
That’s why we want to remind you of who can seek expert advice on, to ensure (as much as practicable) that you’re planning a safe event. Even if you’re hiring security staff specifically for your event, think about whether your event would benefit from a police presence or having them on standby.
With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition. In this article, we explore the importance of event branding and the impact it can have on your business’s success.
There’s been a lot of talk in the events industry about the community model. It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Make sure your eventapp/platform can process recurring memberships and not only 1-time purchases. 100/yr – $20 savings).
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Post-event engagement.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Survey results reveal attendee demographics, preferences, and behaviors, enabling you to fine-tune your targeting and marketing efforts.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Study the event layout.
By adding game-like elements to events, such as challenges, rewards, and competition, organizers can create an immersive, interactive experience that encourages participation and collaboration. The Best EventAppsEventapps have revolutionized the way we plan and execute corporate networking events.
After doing that, you can say, ‘It can be done, but you can see that there is nowhere near enough benefit to spending all the time and money necessary to make that change.” To protect herself from such situations, Nguyen brings facts to the table that “get others to understand the impact of change, both the good and bad.
A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. No, you pay us!
During a late March webinar hosted by MeetingsNet, Taylor Bohn, event technology lead for meetings and events at Cvent, presented the responsibilities that event technologists have along with the benefits they provide to their planning colleagues, the event host, and attendees. sales, and marketing departments.
While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Without further ado, let us begin from the basics: what is a hybrid event?
Creating a comfortable environment to help event goers focus on the present experience. Let’s take a closer look at how these ideas work to benefitevent goers and boost overall event success. Plan Wi-Fi “dead zones” for event goers to escape the pull of tech.
Here are some important roles to consider in an event team: Event Manager: supervises the whole team and is ultimately responsible for the overall execution of the event. Makes top-level decisions including managing the event budget. Step 5: Develop Your Event Branding. Complimentary products/services.
Another benefit of incorporating conference breakout sessions is that they don’t always have to revolve around the theme of the conference. To have a successful event you will always want to add a couple breakout sessions that involve reducing stress or balancing work and home life. Pre-selection benefits both you and your audience.
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