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What’s next for the future of eventmarketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for eventmarketing. on the horizon, the internet is changing, and marketing for events must keep up. What’s the Role of a Movement in EventMarketing? With Web 3.0
It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry. After all, virtual and hybrid events fully depend on technology.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual eventmarketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Of course, not everyone in a given age range will react identically to an eventmarketing message. Attendees may want to come to a professional trade association, but whether they join as a member is really up to you to convey the why of your existence, not the features and benefits of membership, said Holsinger.
Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Sponsors and exhibitors can also greatly benefit from hybrid events. The Benefits Of Hybrid Events Increase Your Event ROI.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event promotion and social media have always been a match made in heaven. Eventmarketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and EventMarketers,” nearly half of exhibitors expressed a mistrust of show organizers. Its a win-win-win-win!
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketing technology platform to do your promotions, community, and events in one place. To find event sponsors, you must start your search ASAP.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.
Throughout the disruptions brought on by COVID-19, eventmarketers have not only persevered but learned some important lessons along the way. With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. I will see change as opportunity.” — Sheree Whiteley, copywriter.
Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out.
As eventmarketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.
However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
There are no one-size-fits-all best metrics for event planners. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Social media mentions: create your own event hashtag or social media profiles.
According to Tejado, Amex GBT’s workforce is more than 90% remote, something he said also benefits the company because it grants them a larger pool of potential employees. The Importance of Event Measurement One section of the forecast Tejado paid particular attention to is the use of measurement among eventmarketers.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We Capabilities include: EventMarketing Website and Registration to create a seamless attendee journey from beginning to end.
But you can’t afford to take any shortcuts if you expect your event to be successful. Enter eventmarketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is eventmarketing automation?
The global eventmarketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. The agency has also added a new line of specialty government and non-profit event services.
Eventmarketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. A panel is not a two-way conversation,” Lathan says, adding that many attendees are seeking networking opportunities at events.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. The decision to host a hybrid event comes with some very obvious benefits,” Peltier says.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. A promotional blog post or email for the event might include several related tips. Event planners often promote events that may not be entirely unique.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. For smaller events, social media, paid search ads, newsletter blasts, blog posts and digital PR outreach can help.
Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Try to quantify the value of event sponsorship in terms of the following: . Create a webpage that details the benefits of sponsoring your event. . Financial ROI. Engagement metrics.
There are many benefits to using chatbots. Can Be Used At Any Size Event. They work for virtually any type and any size event. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. Make sure the trends you choose benefit your cause.
The Many Challenges of EventMarketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.
Experienced trade show staff are an investment, but they can be well worth it considering all the benefits they can bring to your event, and the fact they can help to drive future growth. Frank Derby is a Las Vegas-based eventmarketing strategist and communications expert working with GoldenMFG.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”
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