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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Hybrid events offer the best of both worlds: the immersive magic of traditional in-person gatherings and the data insights of modern digital events.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an eventmarketingtechnology platform to do your promotions, community, and events in one place. To find event sponsors, you must start your search ASAP.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing.
However, thanks to recent developments in technology, event automation can help both event profs in the planning and execution of events and attendees have the best event experience possible. In fact, eventtechnology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior eventmarketing manager for Cvent , shared strategies to get us there with fewer hiccups. The decision to host a hybrid event comes with some very obvious benefits,” Peltier says.
Others have benefitted from a fresh approach as exemplified by today’s announcement that Zoom Ventures and others are investing in the remote-first startup twine. Read more about mergers and acquisitions in the event tech world. “In Enduring Partners.
Now’s the time to ensure your attendees are having the best experience possible and receiving a previously unheard of level of assistance, with the support of AI for events. We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? Event team support.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event. Follow these ten tips to master pharma event management and boost your brand. Set an Event Goal Why are you planning this event? This event should benefit your pharma brand.
Smaller events may benefit from hollow-square or U-shaped style seating , as these setups promote discussion and engagement. . RELATED: 8 Must-Know Types of Seating Arrangement for Events. Study the event layout. Incorporate interactive eventtechnology.
A new report details the benefits of using freelance planners and event-tech specialists, and the ways to ensure strong performance from them. Freelancers with expertise in areas like virtual-event management, digital marketing, and technology are in high demand. The proof: More than 35 percent of the U.S.
, a communication events production company dedicated to improving the interaction between business and their customers, announced their strategic partnership to support more engaging and data-driven business and leisure events in the Italian market.
It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year. Meanwhile, the annual in-person event is the cherry on top. Moz is an online community for eventmarketers.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
AV companies provide several forms of audio and visual equipment for private parties, corporate meetings, and other events. They design and install equipment that provides the high-tech event experience their clients envision. Consider hiring a graphic designer for eventmarketing materials. Videographers.
Identify which marketing channels are most popular amongst members of your target audience to stretch your marketing budget and spend advertising dollars where they matter most. Use industry-leading virtual eventtechnology when hosting a webinar. Email registrants one week, one day, and one hour prior to the event.
Now that you know “why” you’re planning the event, it’s time to figure out “who” needs to come. That’s usually a question of 1) who’s going to benefit from the purpose of the event or 2) who needs to be present to work towards a goal. Find a venue that fits your event purpose (and budget!).
Plus, we threw in some key insights on trends identified by Gartner® in its inaugural Magic Quadrant™ for EventTechnology Platforms. Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time.
Together, they’ll brainstorm how to implement in-person and virtual event gamification to benefit attendees and organizers authentically. Arianna’s Gripe with Event Gamification. You have to design your content correctly, build gamification systems, and have great eventtechnology. It’s hard work.
But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual eventmarketing basics in mind as you develop your promotional strategy.
63% of marketers would still choose email marketing over social media marketing for their budget spend. What are the Benefits of Personalizing your Email Campaigns? Email as a communication technology hasn’t changed much over the years, except for a few innovations. Videos, even more.
When researching an eventtechnology partner to help scale your strategy, leveraging the right insights is crucial. But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy!
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. For example, perhaps your event partners with a local restaurant. Communicate Value.
In 2023, anything is possible in the events industry. To zero in on what we can expect — from eventtechnology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Global Senior EventMarketing Manager.
Emotional AI for the Business Events Industry When asked to consider how event organizers could benefit from using emotional AI, Gradwohl asked: “The first thing is, do you really understand how your target audience makes decisions — what’s driving them to come to an event?”
Similarly, monitoring and adjusting expenditures in real time can prevent overspending and ensure funds are directed toward event activities that drive the most value. And for sales-driven events, ROI could be tied directly to the revenue you generate during and after the event.
From webinars and field marketingevents to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate eventmarket — which hauled in $95.3
If you’re releasing some sort of digital marketing software, then online marketing is the theme, and the event can include activities like SEO workshops, social media marketing lectures, and so on. The event swag can also be incorporated into the theme. Use the same strategies you did for the pre-eventmarketing.
Tracy Judge (left), CEO of Soundings, and freelance eventprof Erika Brunke speak on the benefits of going freelance during a panel session August 5 at CEMA Summit in Seattle. We changed our business model at the end of 2022 to ensure worker classification compliance, and now provide many of these benefits.
So, if you’re looking for a truly outside-the-box idea — and you have a budget — send chocolate bars, cookies, or other branded edible treats with event details printed on the packaging or the food item itself. Ensure your event features wearable event tech, like the Klik SmartBadge™ , and then use the tech to entice people to register.
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