Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level.

Platform 334

Platform Sponsors Events Social Media 334

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

FEBRUARY 28, 2023

These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others. And you can’t host your event and community in the same place, either. Sponsors provide financial assistance or in-kind support for your event in exchange for advertising, publicity, or other benefits.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

FEBRUARY 22, 2019

Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction. The main reasons why event goers attend is for learning or networking purposes. Networking with other attendees. PURPOSE: Facilitate attendee networking. A public shout-out at the event and on social media.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

Event Marketing 97

Event Marketing Marketing Marketing Events 97

Smart Meetings

JANUARY 5, 2022

The global event marketing agency Hamilton has been recognized with an EDDIE award for an exceptionally smart move in February. The company transitioned from immersive brand events to vaccination events. Event at University of Notre Dame; Photo credit: Courtney Cantor. A Humbling Award to Affirm Noble Efforts.

Events 244

Events Vendor Government Networking 244

Smart Meetings

JANUARY 6, 2022

New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

Platform 264

Platform Financial Services Registration Virtual Events 264

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

MeetingsNet

FEBRUARY 23, 2024

Short-form video is wildly popular and not difficult to produce—provided the event host has a plan for content creation and a timely strategy for pushing it out. This article from Trade Show News Network , a fellow Informa media outlet, discusses how far in advance event hosts should strategize their video content.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

DECEMBER 4, 2024

This data helps justify ROI and strengthens partnerships for future events. Gauge networking and relationship-building success. Asking about networking opportunities and connections made gives you insights into how well your event facilitated meaningful interactions — a top priority for attendees.

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. A panel is not a two-way conversation,” Lathan says, adding that many attendees are seeking networking opportunities at events. “If

Meeting 246

Meeting Panel Online Attendee 246

Bizzaboo

MAY 24, 2023

More than ever, event marketers are challenged to stand out. With so many virtual events filling inboxes and eating up calendar space, you must get creative with your invitation emails. Whether hosting a virtual event or getting back to in-person events , your event email invitation is your ticket to convincing and converting.

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Endless Events

OCTOBER 5, 2018

Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. The Many Challenges of Event Marketing. The venue is essential to your event’s success but choosing the right one is never a walk in the park.

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

JULY 19, 2018

Now’s the time to ensure your attendees are having the best experience possible and receiving a previously unheard of level of assistance, with the support of AI for events. We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? Event team support.

Event Apps 204

Event Apps Social Media Events Attendee 204

Endless Events

APRIL 4, 2023

From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event. Follow these ten tips to master pharma event management and boost your brand. Set an Event Goal Why are you planning this event? This event should benefit your pharma brand.

Events 156

Events Speakers Audience Promotion 156

Endless Events

AUGUST 10, 2018

Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event. Event management also benefits from personalization. Since making the event personalized is such an empowering act, it’s also useful for employee events as much as external ones.

Trade Show 168

Trade Show Audience Training Registration 168

Eventtia

APRIL 1, 2022

Instead, both aspects of the hybrid event: the in-person aspect and virtual aspect, should be properly in sync, while at the same time should be specifically designed and fine-tuned to ensure both audiences get a similar level of experience. The in-person attendees can enjoy face-to-face networking and great food from your caterer.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MAY 10, 2019

It makes great sense that franchises and many other business models can benefit from conventions that enable employees across locations to interact with one another. For example, event sessions that are too long can be draining or exhausting for their audiences. That gives event marketing a powerful message to share.

Rehearsal 263

Rehearsal Speakers Audience Communications 263

Social Tables

JUNE 12, 2024

Instead of running around the event to capture snapshots of the most memorable moments, hire an event photographer. Photographers are responsible for anticipating and capturing the event’s most memorable moments, benefiting both the planner and the client. Consider hiring a graphic designer for event marketing materials.

Vendor 158

Vendor Contracts Contracts Events 158

Convene by PCMA

APRIL 20, 2023

so you can expect to hear them discussed together: Blockchain If event marketers start experimenting with NFTs or cryptocurrency, they’ll rely on blockchain technology to power it all. BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Social Tables

JUNE 8, 2022

Smaller events may benefit from hollow-square or U-shaped style seating , as these setups promote discussion and engagement. . RELATED: 8 Must-Know Types of Seating Arrangement for Events. Study the event layout. Include a networking session in your event agenda.

Audience 149

Audience Speakers Attendee Virtual Events 149

Endless Events

APRIL 27, 2022

It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year. Meanwhile, the annual in-person event is the cherry on top. Moz is an online community for event marketers.

Online 177

Online Virtual Events SEO Platform 177

Endless Events

FEBRUARY 16, 2023

As the industry comes to terms with this new reality, many event professionals aren’t sure what to do next. From CBD wellness retreats to cannabis at HR conferences, events are experiences that can benefit from intentional design with cannabis in mind. But from a networking standpoint? It depends,” responds Deanna.

Trends 177

Trends Events Preparation Education 177

Endless Events

MAY 14, 2018

But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. Cisco Live is also on the move, seeking to empower women in network engineering. Airbnb Focuses on Event Planners. What Changed Under GDPR ?

Proposal 201

Proposal Marketing Marketing Social Media 201

Convene by PCMA

DECEMBER 13, 2021

Perspectives from four event marketing pros who spoke at an executive roundtable Freeman hosted in November in conjunction with Lippman Connects’ Exhibition & Convention Executives Forum (ECEF). According to Freeman research, about half of pre-COVID event attendees haven’t returned to in-person events. Courtesy mdg).

Logistics 105

Logistics Online Events Virtual Events 105

Convene by PCMA

AUGUST 25, 2023

Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech.

Networking 52

Networking B2B Public Relations Online 52

Social Tables

APRIL 16, 2019

AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Travel Daily Media

NOVEMBER 7, 2023

Significant progress has been made with introducing new zones, including “The Boutique” and “DMC Network,” which will bring many new and returning exhibitors to the event. At the same time, the ‘DMC Network’ is heralding a new era for DMCs by serving as a central hub for local teams worldwide.

Incentives 88

Incentives Networking Promotion Preparation 88

Stova

OCTOBER 26, 2023

Networking is the cornerstone of successful business events. Networking is how professionals gain the knowledge they need to take projects to the next level and accelerate growth. While planning a networking event is rewarding, the job also poses challenges. Attendees are craving more opportunities to network.

Networking 52

Networking Attendee Event Apps Social Media 52

Traveler's Q

SEPTEMBER 28, 2023

In this article, we explore the importance of event branding and the impact it can have on your business’s success. We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan.

Social Media 130

Social Media Event Apps Sponsors Website 130