Convene by PCMA

NOVEMBER 1, 2024

Want to capitalize on the ways new exhibitors — whether they’re startups or established brands — can benefit your event? Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone.

Promotion 59

Promotion Public Relations B2B Audience 59

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

Planner 233

Planner Meeting Regulations Insurance 233

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Events Communications 306

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Traveler's Q

SEPTEMBER 21, 2023

However, no matter how perfectly you might have organized it, if you don’t promote it well enough, you might end up having an empty audience. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages.

Automation 130

Automation Promotion Audience Events 130

Endless Events

FEBRUARY 11, 2022

Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! How To Gamify Events?

Platform 317

Platform Sponsors Social Media Events 317

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Events that are too relaxed, such as after works drinks, tend not to be conducive for making good connections.

Networking 368

Networking Attendee Social Media Preparation 368

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. However, submitting a press release to local publications may add another degree of promotion. Event planners often promote events that may not be entirely unique.

SEO 245

SEO Marketing Marketing Website 245

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Create a compelling event message.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. They are among the most qualified to illustrate an event’s value to their peers, even if they don’t have a robust social-media following.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventbrite

MAY 21, 2019

Whether you’re interested in coordinating smaller networking events or large corporate events like conferences, creating an event marketing strategy has serious benefits for your business. The post The 2019 Guide to Event Marketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.

Event Marketing 97

Event Marketing Marketing Marketing Events 97

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Smart Meetings

MARCH 18, 2022

This maximizes the chances that you will achieve your business goals and create a successful event with all of the demonstrations going to plan, and stallholders having a successful and fruitful experience. The best show team knows how to grow the show and make it a more successful event. Business Growth.

Trade Show 246

Trade Show B2B B2C Training 246

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Product launches. Restaurants.

Registration 174

Registration Advertising Retail Events 174

Bizzaboo

SEPTEMBER 5, 2023

How do you rise above the clamor and ensure your event doesn’t just become another date on a crowded calendar? What are creative ways to promote an event that everyone else isn’t already doing? Ready to transform your event from just another event listing to the talk of the town? What is event promotion?

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

MARCH 13, 2023

But because you’re competing against every company in the world (plus all the distractions of life) for attention when you host a virtual event, you may have to employ additional tactics to attract as many participants as you can. Keep these virtual event marketing basics in mind as you develop your promotional strategy.

Virtual Events 85

Virtual Events Registration Promotion Social Media 85

Endless Events

OCTOBER 11, 2022

Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Try to quantify the value of event sponsorship in terms of the following: . Thanking sponsors with shoutouts before, during, and after the event. . Promoting the heck out of your sponsors on social media. .

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.

Social Media 232

Social Media Trade Show Automation Events 232

Eventtia

JUNE 28, 2022

But you can’t afford to take any shortcuts if you expect your event to be successful. Enter event marketing automation — the marvel can help you eliminate tedious marketing chores and get things done in less time while helping you achieve more than you ever thought possible. What is event marketing automation?

Automation 77

Automation Event Marketing Event Planning Marketing 77

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it.

Registration 264

Registration Meeting Proposal Trade Show 264

Endless Events

JULY 25, 2018

On top of this, when the conference speaker is genuinely interested in your brand they are more willing to promote your event, more on this below. An engaging conference speaker should add value to your event. It would also be a good time for them to begin promoting your event on social media to get your attendees excited.

Speakers 221

Speakers Conference Audience Event Apps 221

Endless Events

MARCH 15, 2019

There are many benefits to using chatbots. Can Be Used At Any Size Event. They work for virtually any type and any size event. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. Make sure the trends you choose benefit your cause.

Trends 314

Trends Automation Events Technology 314

Endless Events

FEBRUARY 22, 2019

One way to drive engagement at your event, with the added benefit of getting your social media accounts buzzing is to gamify social media promotion. This involves actively encouraging attendees to promote your event through social media or be active during specific moments. Final thoughts on event gamification.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

APRIL 4, 2023

Follow these ten tips to master pharma event management and boost your brand. Set an Event Goal Why are you planning this event? This event should benefit your pharma brand. You need to see a return on the time, money, and resources you spent planning the event. Promote Your Event Where is your audience?

Events 156

Events Speakers Audience Promotion 156

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. your speaker). Effective Ticketing/Pricing Strategy for Both Audiences.

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Social Tables

SEPTEMBER 14, 2021

Have you ever tried to teach a class, promote a discussion, or get people to join in on an activity only to be met with blank stares and an awkward silence? Expert planners know that event engagement is vital to an event’s initial success, as well as the success of potential future events. But what is event engagement?

Social Media 176

Social Media Registration Virtual Events Audience 176

Endless Events

JULY 19, 2018

Now’s the time to ensure your attendees are having the best experience possible and receiving a previously unheard of level of assistance, with the support of AI for events. We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? Event team support.

Event Apps 204

Event Apps Social Media Events Attendee 204

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Promoting exhibit space to companies? Success starts here!” Content is king!”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

DECEMBER 4, 2024

The resulting values determine the net promoter score ( NPS ). Rating scale questions are also key for calculating Net Promoter Score, measuring attendee loyalty by asking, “How likely are you to recommend this event?” Are you satisfied with the results of this event in regard to the impact it has made on your department?

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Social Tables

JUNE 8, 2022

Incorporate the use of a mobile event app. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement. Choose a mobile event app that allows organizers to easily communicate with event attendees quickly.

Audience 149

Audience Speakers Attendee Virtual Events 149

Social Tables

APRIL 16, 2019

AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Bizzaboo

SEPTEMBER 13, 2023

Are you using LinkedIn as part of your event marketing strategy? Are you wondering how to promote an event on LinkedIn? This article delves into the intricacies of leveraging this platform to its fullest potential, ensuring that your event reaches and resonates with your target audience.

Promotion 52

Promotion Conference Marketing Marketing 52