Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). See “Benefits Over Features” below for more.) Showcase past attendees.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Endless Events

JULY 26, 2018

Why you need to track audience engagement with your event’s ‘why’. The challenges of planning events with a firm ‘why’. Benefits of planning a purpose-driven event. And the key takeaway for planning events with purpose. Planning events with purpose: the real meaning. Create a purpose-focused event structure.

Speakers 185

Speakers Audience Events Event Apps 185

Endless Events

JUNE 27, 2018

And then we’ll dive into some incredible examples of unique event sites. We’ll also look at some ideas of which event types and brand personalities would best be suited to them. Why choose a unique event venue? Event goal. Event overall mood and tone. Mansion for a brand breaking into the luxury market.

Venue 237

Venue Events Sustainability Fashion 237

Endless Events

JULY 19, 2018

Now’s the time to ensure your attendees are having the best experience possible and receiving a previously unheard of level of assistance, with the support of AI for events. We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? Event team support.

Event Apps 204

Event Apps Social Media Events Attendee 204

Eventtia

NOVEMBER 7, 2022

However, although the purpose of the event proposal document can vary, the main function remains the same: proposing the event to another party to secure buy-ins in one form or another (sponsorship funding, a “go” for the project, agreement with a client, and so on). Who needs to write an event proposal? The event plan.

Proposal 118

Proposal Prospect Sponsors Events 118

Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Consider: Identify the different time zones of your prospective attendee. your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

APRIL 15, 2020

The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects!

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Eventtia

SEPTEMBER 2, 2022

Being a limited-time offer in nature, early-bird discounts can instil a sense of urgency, encouraging prospective attendees to purchase your ticket faster unless they’ll miss the discount period. For attendees, committing early to events carries a risk, and the early-bird discount can help lower this obstacle.

Sponsors 118

Sponsors Advertising Prospect Registration 118

Social Tables

APRIL 16, 2019

AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website Automation SEO Social Media 111

Traveler's Q

SEPTEMBER 21, 2023

By incorporating video content into your promotional emails, you can help showcase your event in a dynamic and engaging way. Make sure to keep your videos short and attention-grabbing, highlighting the key features and benefits of your event. Post-Event Marketing Post-event marketing is just as important as pre-event marketing.

Automation 130

Automation Promotion Audience Events 130

Stova

APRIL 25, 2024

63% of marketers would still choose email marketing over social media marketing for their budget spend. What are the Benefits of Personalizing your Email Campaigns? When you personalize the email marketing campaign for each prospect, you speak to them and their needs. Videos, even more.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

SEPTEMBER 5, 2023

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

Promotion 98

Promotion Registration Prospect Social Media 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

Retreat 104

Retreat Trade Show Events Prospect 104

Bizzaboo

JULY 7, 2021

Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. What is Experiential Marketing? Examples of Experiential Marketing. What are the Benefits of Experiential Marketing? How do you Create Experiential Marketing?

Marketing 105

Marketing Marketing Social Media Media 105

Convene by PCMA

APRIL 6, 2022

Redefine your event’s compelling value proposition. A new benefit of attendance is the ability to overcome supply-chain problems. Consider redefining everything about your current event. Ensure prospective exhibitors are aware of the message their absence will send to the industry. And speaking of redefining things ….

Retail 98

Retail Public Relations Events Regulations 98

Brightspot Incentive Events

MARCH 22, 2022

Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Returning to Events in a Post-COVID World.

Prospect 52

Prospect Audience Social Media Benefits 52

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. For example, perhaps your event partners with a local restaurant. Communicate Value.

Sponsors 98

Sponsors Events Virtual Events Website 98

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

MAY 20, 2024

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

Sponsors 64

Sponsors Incentives Seminar Audience 64

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

Promotion 52

Promotion Social Media Registration Sponsors 52

Eventtia

OCTOBER 20, 2022

Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)

Event Planning 62

Event Planning Vendor Registration Social Media 62

Bizzaboo

MARCH 15, 2021

Over the past year, event planners have become incredibly innovative in their virtual event use cases. And while virtual events have many benefits in their own right, it was never a question of if live events would come back, but when. As we look to the future of events, event safety must be our top priority.

Communications 98

Communications Communications Virtual Events Events 98

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

Prospect 48

Prospect Social Media Audience Events 48

Bizzaboo

AUGUST 10, 2023

Write a Compelling Event Overview The event overview section of your landing page is your golden chance to enthrall potential attendees and drive registrations. Here’s how you can make the most of it: Emphasize key benefits : Begin your event overview by clearly stating the primary benefits attendees will gain from participating.

Registration 52

Registration Sponsors Speakers Attendee 52

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Initiate conversations. Negotiate terms.

Event Planning 88

Event Planning Registration Retail Social Media 88

Eventtia

OCTOBER 19, 2022

Here are ways you can collect social proof: Collaborate with industry leaders – Benefit from the wide reach of industry leaders — and help them benefit from your reach, too. Invite them as guest speakers at your event or have thorough Q&A-style discussions. Be concrete and direct.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

JUNE 26, 2023

Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate event market — which brought in $95.3 billion in 2020 — is expected to reach $510.9 Generate leads.

Event Planning 52

Event Planning Vendor Seminar Speakers 52

Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing. However, a very important component is missing.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Social Media 59

Stova

MARCH 16, 2023

It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. For events geared toward sales (revenue) generation, this could refer to buyer intent.

Events 40

Events Technology Technology Consulting 40

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.

Advertising 105

Advertising Sports Events Trade Show 105