This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. A promotional blog post or email for the event might include several related tips. Update SEO Regularly. Successfully marketing an event doesn’t have to be difficult.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. Thanks to the innate tendency for people to trust peer recommendations, influencer marketing can create a snowball effect to your benefit. Which worked better for you?
Now that you know “why” you’re planning the event, it’s time to figure out “who” needs to come. That’s usually a question of 1) who’s going to benefit from the purpose of the event or 2) who needs to be present to work towards a goal. Find a venue that fits your event purpose (and budget!).
It hosts virtual events, roundtables, webinars, etc. While events are limited in duration, the 365 community model stretches out the benefits of in-person events throughout the entire year. Meanwhile, the annual in-person event is the cherry on top. Moz is an online community for eventmarketers.
Ticketing has always been a core aspect of any eventmarketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Have a Well-Designed and Functional Event Page. your speaker).
A well-designed content system is a force multiplier for your entire institutional toolkit — your mobile apps, social- media accounts, membership database, marketing automation, e-commerce platform, and data analytics suite — giving all of them a central source of standardized information about your organization and events.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
If you’re releasing some sort of digital marketing software, then online marketing is the theme, and the event can include activities like SEO workshops, social media marketing lectures, and so on. The event swag can also be incorporated into the theme. Guest Author: Dan McCarthy.
A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
The CSEP program is also meant to respond to the growing complexity of maintaining a standard of practice among events professionals in a constantly changing industry. There are a variety of benefits that come with CSEP Certification. CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CEM 9.
You have to ensure that they don’t forget your event from event to event and touchpoint to touchpoint. In this article, we’ll explore the attendee experience, why your events must create satisfying attendee experiences, and eventmarketing examples you can learn from to improve the attendee experience at each event.
According to Social Media Today, influencer marketing delivers 11x higher ROI than traditional forms of marketing, and that 94% of marketers who’ve used influencer marketing found it to be a very effective tactic. Search Engine Optimization (SEO). Previous brand collaborations. The outreach process.
The Labs received overwhelmingly positive feedback emphasising the needs of such avenues that can serve as a catalyst to gather like-minded professionals, inspire industry exploration, and fuel innovation, together, for the benefit of business events industry. Who should attend?
A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.
This post from WP RSS Aggregator sums up nicely the various benefits… An Instant Source of Quality Content – instead of needing to build up your own original content, curating content instantly provides you with a wealth of quality content to attract an audience. You don’t want them forgetting about you, do you?
Here are ways you can collect social proof: Collaborate with industry leaders – Benefit from the wide reach of industry leaders — and help them benefit from your reach, too. Invite them as guest speakers at your event or have thorough Q&A-style discussions. Compose outstanding emails – Refer to a template.
Here is what you need to account for: Manager payroll Event sign-in and registration (using electronic signatures ) Website and tech-related costs Public and regulatory consultations. Marketing and promotion costs. It can be easy to miss the marketing phase out of your event’s budget, given how late it usually comes in the process.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Are eventmarketing and event promotion the same thing? Eventmarketing typically includes event branding, advertising, analytics and success metrics, and more. Think of eventmarketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. Check out this article: “ The Ultimate Event Venue Sourcing Guide.”
Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketingevents. We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing.
Here are some tips on how you can identify your event’s target audience. and ask for their insights on whom they would benefit from attending the event. You can also ask external event partners to gauge whom they are expecting to attend. Involve your internal stakeholders (managerial, sales team, etc.)
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content