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The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Do not just network for your own benefit.
Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international eventmarketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.
Thought Leadership Opportunities Positioning sponsors as thought leaders within the industry enhances their visibility and credibility, benefiting both you and the sponsor. Co-create whitepapers or industry reports to showcase thought leadership while positioning you and the sponsor as thought leaders in your field.
Market research: Look into industry reports and studies to understand the broader trends affecting your potential sponsors’ industries. Tailor benefits to sponsor needs: Customize packages to address specific sponsor goals such as lead generation, brand exposure, or direct sales. with wearable tech ).
Virtual events present an opportunity for you to engage with your brand’s followers and strengthen your relationship with partners. Whether they’re affiliates, co-marketing partners, investors, or just brands you’d like to work with, getting them to be a part of your event can have benefits for all parties involved.
This can be achieved through digital forms, interactive apps, or direct interactions during events. Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-eventmarketing campaigns.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
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