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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. The Benefits of Attendee Tracking.
Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Hybrid events offer the best of both worlds: the immersive magic of traditional in-person gatherings and the data insights of modern digital events.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Reward Early Check-In.
Source EventSponsors One of the biggest hurdles for event planners is cost. Instead of trimming event perks to meet your budget, you can source sponsors to make events more affordable. To find eventsponsors, you must start your search ASAP. Start by visiting SponsorMyEvent.
An asynchronous hybrid event is a hybrid event where the in-person experience takes place at a different time than the virtual component. Either one can come before the other – as far as content goes, the event stays the same for both audiences. Why asynchronous events? Higher Quality Interactions At The Event.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. Today’s successful hybrid events celebrate and amplify the offline physical event online.
She continues, “This new hybrid model is really fostering a much deeper engagement set between both of those audiences, by way of more evolved eventtechnology and online event platforms. The decision to host a hybrid event comes with some very obvious benefits,” Peltier says. The Numbers. Lastly, insights. “We’re
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. ” SMS: Effective Event Notifications.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Eventtechnology company CadmiumCD built lead retrieval into its conference website technology, allowing attendee-to-attendee networking, downloading of speaker presentations and badge scanning using an existing Android or iOS phone. Attendee Benefits. Organizer/SponsorBenefits. Environmental Benefits.
In turn, such experiences boost event ROI and help marketers achieve their goals. . The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. Highlight your sponsors in organic ways. social media wall).
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Finding a partner or a sponsor oftentimes isn’t easy. However, if you’re tight on cash, you need to try and look for sponsors or partners. Consider theme and purpose of your event and then look for organizations that might want to align themselves with your particular theme. Remember that both sides need to benefit from this.
How does the outcome of the event impact the business? What benefits does the event provides? Framing these metrics in a way that can help leadership see the wider impact of your event will help set you up for long-term success. Attendees’ expectations, industry trends and technology are continually changing.
Also, it’s very easy to please your sponsors with the tools that they give you.” ” Before the pandemic, they planned an annual two-day training event for the entire state of Nevada. “It used to be an in-person event. And to be able to centralize all of that for me as an event producer is incredible.
2022 is going to be our best year yet; we’ve embraced exciting new eventtechnology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtual events, 2021 was a year of putting that knowledge to the test. A list of best event platforms to use in 2022 ! The result?
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . What is eventtechnology?
Have stakeholders demo the technology and practice dry runs. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility. Leverage the meeting technology to reach these attendees by including features such as live translation and closed captioning. Account for accessibility.
Adding conference event apps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. A great app will also allow you to track your ROI and monetize sponsors. How can you leverage your app to include sponsors?
If you’re following the community model, you’ll also greatly benefit from an overarching marketing timeline that maps out your multiple events and other brand activations. Use Data to Measure Event Marketing Success. But thanks to eventtechnology solutions, such as event apps and platforms, that has changed.
There’s been a lot of talk in the events industry about the community model. It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. The events industry space has witnessed a major advancement in eventtechnology solutions throughout the pandemic.
While you can’t force every attendee to use your event platform or app, maximizing adoption is essential to get more value out of your event. Through a platform, you can gather data, share resources, and even increase the visibility of your eventsponsors. A landing page gives your event app a home base.
In fact, he predicted that when the dust settles and more virtual platform companies have acquired or been acquired, virtual events will be more frequent and engaging than they were in 2019. Without a clear way to measure impact, stakeholders will have difficulty assessing ROI and seeing the value in hybrid events.”.
It’s that there really hasn’t been enough technologies until recently to monitor what people are doing. There are a ton more opportunities to do that now with further and further sophistication of eventtechnologies. Including things like event apps. Or you might be able to have a coffee sponsor next year.
With the help of projection mapping in events, guests are able to walk through an ordinary venue feeling as if they are in a completely different environment. Wondering how you can implement such an engaging effect at your next event? The benefits of using projection mapping in events. Then you’re in the right place!
The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. However, how can reap these benefits everyone is buzzing about? You’ll need to market your event app! As you spread the word about the app, they’ll also hear about the event. Sponsors will be impressed.
Your audience should understand that it’s a real event you’re planning, not just another webinar resembling a conference call. . Your audience should understand the benefits of attending. State the benefits of attending. They can walk around, run into each other, attend a session at the main stage, or visit sponsor booths.
Now, I am not here to tell you what to do or outline all the benefits of journaling. (Is People ask us all the time about how to turn the trade show portion of their event virtual. Do we need to use eventtechnology that looks like the Sims? Will this make our sponsors happy? I just started writing for myself.
A creative, toe-tapping way to use crowdshaping at an event to boost engagement! Additional benefits of gathering big data. Attendee tracking data is a new way of certifying attendance at an event. This is particularly useful for events that contribute to accreditation, such as Continuing Medical Education (SME) credits.
“How many planners and eventtechnology companies have heard an exhibitor say in the last year: ‘Can I just get the list of all the attendees? So, if you can make their lives easier and do some of that event virtually, even at the show, there’s a lot of opportunity there.” ” adds Will.
I will break down the best ways to save money in an event AV contract without compromising your event. Undoubtedly, incorporating AV into your event can use a majority of your budget quickly. It’s no surprise why many large events require various large sponsors.
This synergy between the two industries could greatly benefit from having dedicated teams that have relevant events software at their disposal. If you don’t think software and related tech should come into play, check out this list of myths that many event managers need to unlearn to adopt eventtechnology.
Event organizers turn to gamification to try and drive engagement and rally excitement around an event. But more often than not, it’s just a thinly disguised tool to get attendees to do what organizers and sponsors want them to do. That’s why our guest co-host Arianna Black is struggling to find value in event gamification. .
Now that you know “why” you’re planning the event, it’s time to figure out “who” needs to come. That’s usually a question of 1) who’s going to benefit from the purpose of the event or 2) who needs to be present to work towards a goal. Find a venue that fits your event purpose (and budget!).
Learn More: What is AI Good for Anyway Webinar AI Risk-Benefit Analysis Unlike tech engineers, meeting professionals tend to be a pretty risk-averse group. AI today is the worst it will ever be. Guaranteed. Tomorrow AI will be smarter than today. And smarter than that the next day.” How can you refine the question to get what you really need?
Keep reading to learn more about why organizations are increasingly embracing in-person events with an option to attend virtually, as well as popular hybrid event myths, how to create a successful hybrid event, and what to look for in a technology partner that can help you take these events to the next level.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
As an event organizer, your job is to bridge that gap by designing a virtual networking experience thats seamless, interactive, and truly meaningful for attendees. Choosing virtual networking tools to meet objectives Selecting the right eventtechnology is crucial for delivering a successful virtual networking experience.
But we won’t sugarcoat it: quality virtual events cost money. You can find an event solution that fits your needs. When you buy an event management platform, you get all of these benefits, which you wouldn’t get with Zoom. If you’re hosting a hybrid event , you need more firepower than Zoom alone can offer.
From balancing a budget to finding the perfect venue and speakers, you’ve got to juggle a lot to put on an all-star event. Follow these ten tips to master pharma event management and boost your brand. Set an Event Goal Why are you planning this event? This event should benefit your pharma brand.
The Essential Guide to Onsite EventTechnology This guide was developed to help event planners around the world make better, more strategic decisions when it comes to onsite eventtechnology. Discover what technology to use and how it will help to improve attendee satisfaction and event ROI.
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