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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. The Benefits of Attendee Tracking.
Over the course of this podcast, we’ve obviously focused immensely on technology and events. And we do this because we truly believe technology can no longer be ignored by the event industry. Because everywhere we look, and in everything we do in this life, technology plays a significant part.
But today, Event Brew hosts, Will Curran and Nick Borelli, bring our attention to a very particular phenomenon: a certain brain drain in the events industry. Young professionals as well as seasoned event profs are migrating towards technology companies! Two Types Of Event Tech Companies. ” Nick agrees.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Virtual or hybrid events enable organizers to greatly expand the number of participants. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Hybrid events still present challenges, but offer unique benefits as well.
Two years later, they are one of the most important event trends of 2022. However, many event planners still ask: what are the benefits of hybrid events? Hybrid events offer the best of both worlds: the immersive magic of traditional in-person gatherings and the data insights of modern digital events.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace eventtechnology as the base of our events , they’re becoming increasingly more important. ” SMS: Effective Event Notifications.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.
Unless you are living under a rock, you’ve heard of voice assistants such as Amazon Echo or Google Assistant, but have you thought about how to use voice assistants at events? We have to make sure as an industry we are always thinking about the purpose of the event and not just adding technology because it’s new and shiny.
They help us manage our schedules, fulfill our requests, and instantly answer questions we might have about the weather, the news, – and events. In this 12-minute video, Brandt Krueger goes over the event chatbot basics. What they are, how to implement them, and their benefits. A Chatbot: Your Digital Assistant.
An asynchronous hybrid event is a hybrid event where the in-person experience takes place at a different time than the virtual component. Either one can come before the other – as far as content goes, the event stays the same for both audiences. Why asynchronous events? Higher Quality Interactions At The Event.
And all of this happened thanks to the wonderful opportunities put forward by technology. We saw it with the emergence of virtual event platforms that offered everything from AI matchmaking to virtual booths. And now, everyone is beginning to pay attention to emerging technologies and looking into the future; enter Virtual Reality.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Event tech trends are evolving faster than ever before. We are seeing giant leaps forward in technology. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. That is huge!
The events industry has changed dramatically in the past two years. As the technology sector within the industry grows, many planners are leaving traditional event planning for eventtechnology jobs. They can also pivot to becoming event managers or event marketers. But how do you get started?
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Attendee Benefits.
PS: If you need some help planning your next event, here’s our event planning checklist , yours for free! Audience engagement techniques meet AR and VR technology in this year’s InfoComm, and the Center Stage sessions are set to explore their interrelationships. Steal These AV Tricks for Your Next Event.
In turn, such experiences boost event ROI and help marketers achieve their goals. . The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. Here are some of the most essential ideas in the events industry.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. Integrating Emerging Technology. Vaibhav Jain is founder and CEO of the virtual and hybrid eventtechnology company Hubilo.
We both considered the benefits as well as the difficulties of hybrid events/learning. Similar to the benefits of a 4-day work week, she thinks that hybrid learning will encourage students to be more engaged in the fewer hours that they are sitting in class. It’s not just a trend for events or education.
From camera operators to event hosts, make sure that each team member who has a hand in launching a meeting is fully trained on the technology and any applicable apps, understands what the goals are, knows the end-to-end agenda, and is invested in seamlessly connecting the virtual and live components. Preparation matters.
Event gamification has revolutionized the way we plan events and measure their success. It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Reward Early Check-In.
And you can’t host your event and community in the same place, either. That’s why it’s usually better to opt for an event marketing technology platform to do your promotions, community, and events in one place. To find event sponsors, you must start your search ASAP. Of course, you can’t do it alone.
And this week, the adventure continues – with a little spin on the approach to virtual and the role of technology. So join our host Sarah Christl and our phenomenal guest in yet another fascinating conversation about the world of virtual events! And as everyone has seen, there’s a lot of technology out there right now.
“You have to know what you’re trying to accomplish before you even try and think about doing the technology,” urged Brandt Krueger, technical producer, owner of EventTechnology Consulting and Smart Meetings’ event tech correspondent, during the Smart Chat Live! webinar, “Top Event Tech Tips From a Year of Change.”.
In today’s episode of the Event Tech podcast , Will and Brandt share some of the latest AI technology news, their thoughts on how you should embrace the fast-growing technology, and what they’d like to see from it moving forward. I’m not sure what the benefits are to a lot of the Metaverse stuff. Let’s get right into it!
Curbing pollutants has become part of the meeting professional job description, but how does one to do so at in-person and virtual events in a meaningful and cost-effective way? Partnering with eventtechnology and destination experts can help cut through the green myths by taking an action-oriented, big-picture approach.
A lot of parents who bring their kids to our events understand the benefits of our events. Shelley Matheny of KidsAlong Events ( @smatheny3 ). Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). KidsAlong Events. (We’ll remind you of upcoming episodes.) This is all for you!
Even though Fear of Missing Out is driving demand for in-person events, some travel budgets have been cut because the C-suite thinks Zoom meetings can accomplish everything. That will include some marginally different skills, including eventtechnology and data analytics and they must be married with the core design functions.
A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior. He also cautioned that the quality of the data can depend on the technology used and appropriate advanced planning.
Attendees who want to stick around for a few days before or after can even bring family members who can enjoy benefits like kids’ and teens’ clubs and the tranquility that comes with not having to agonize over a budget. . With spas, full fitness centers, pools and more, there is unlimited relaxation available.
According to The Future of Retail Report by Ernst & Young, published in 2023, “[…] intimacy has become more integral to developing the value propositions of mainstream retailers, especially as both technology and consumer expectations drive new forms of engagement and personalization.”
The benefits of using projection mapping in events. Projection mapping, simply put, is using technology to project imagery onto a surface. The purpose of projection mapping in events is to provide a more engaging experience for attendees, through visual stimulation. Working with the costs of projection mapping in events.
Hubspot’s INBOUND is an excellent example of event marketing. Its loyal attendees come year after year, enjoying space to meet and network, and learn about the newest technologies and innovations. After the event, they put all their content online on demand. 3 EVENT MARKETING STRATEGY TYPES.
This last decade was the advancement of mobile technology and deep implementation. We’ve lived in data silos for the last 30 years of eventtechnology. And I think though, the lay of the land with the coming technologies might be setting the stage for that” Space For More In 2020 Event Tech Trends.
Others have benefitted from a fresh approach as exemplified by today’s announcement that Zoom Ventures and others are investing in the remote-first startup twine. Read more about mergers and acquisitions in the event tech world. Read more updates about virtual and hybrid technology. In-person Makes a Comeback.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. Next-Level NFC in Events. Are You Falling Behind on the Newest Tech?
She continues, “This new hybrid model is really fostering a much deeper engagement set between both of those audiences, by way of more evolved eventtechnology and online event platforms. The decision to host a hybrid event comes with some very obvious benefits,” Peltier says. The Numbers. Third, content. “We
Read More : Think EventTechnology Is Still a Man’s World? Event Boss After years of working for someone else, Trifan realized she could be benefitting from all that work. Think Again. She found her way to the West Coast and took a job repairing computers to get her toes in at a production company.
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