This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. Wynn Al Marjan Island, located in Ras Al Khaimah (RAK), is projected to open in 2027 and cost $5.1
The Benefits of Launching a Short-Term Incentive in 2025 If you’ve never invested in running a B2B or sales team incentive, planning a spurt program is a great way to get the feel for one and see instant results. Short-term incentives can run from a month to a quarter or two, depending on your sales cycle and goals.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
If you’re not already using user-generated content for your marketing strategy, the time to start is now. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. Travelers are wary of overly-produced marketing messages. You Spend Less on Marketing Efforts.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. The Benefits of Attendee Tracking. GIVE VALUE TO EXHIBITORS.
You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. Luxury Resort Brand Bardo to Open Pittsburgh Location in 2026 Boutique hospitality firm Left Lane will convert Pittsburgh’s 40-story Gulf Tower into Hotel Bardo Pittsburgh, opening summer 2006. of leisure and meeting spaces.
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . That often includes scenic, outdoor locations like beaches, National Parks, or road trips. How COVID-19 Changed Travel.
Here are some thoughts on leveraging your short-term rentals in tourism marketing. STRs can offer a place for travelers to “try out” a location before deciding if they want to relocate. . Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy.
To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.
Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.
So, knowing that dupe and twin travel is a force to be reckoned with, what can destinations do to work this trend to their benefit? The fact that your location bears the same culture, charm and landscapes travelers seek out at more well-known places is a huge selling point. So get social! than the real deal.
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.
The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Courtney Russell found that the practices advancing in the active adult community could both inform and benefit from fresh approaches happening in the events industry.
These unlikely spots were first put on the map as filming locations , NOT vacation destinations. Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Well, Stranger Things have happened.
The luxury market answers the call with these new and renovated debuts. The property is located on 27 acres within Portugals Alentejo region. Unique experiences and luxurious accommodations answer the call of todays travelers. Its no question that todays travelers want unique, destination-centered experiences.
Alaska Airlines’ new offers might maximize your benefits. The campaign is a response to an imbalanced tourism sector, with 73% of the total share of 2023 overnight stays in Japan occurring in just five locations (Tokyo, Osaka, Kyoto, Hokkaido and Fukuoka). Thinking about finally taking that trip to Japan?
Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
Who benefits from accessible tourism? In fact, it’s quite likely that you or someone you know can benefit from more inclusive travel now or will in the foreseeable future. In fact, it’s quite likely that you or someone you know can benefit from more inclusive travel now or will in the foreseeable future. Everyone does.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Marketing Roles : Specialists who promote and market events to target audiences. SM What types of freelance meeting planner roles are most in demand?
Meeting and event planners recognize these benefits, and are taking advantage of significant advances in virtual event technology over the past 18 months. Hybrid events still present challenges, but offer unique benefits as well. Almost all the hard-learned lessons from those early days still stand as best practices today.”.
Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Evidence-Based Marketing Decisions.
Automation can even measure the success of event activities and marketing efforts. There are many benefits to using chatbots. Whether it’s a 4-day conference, a music festival with 100k attendees or 10 person leaders retreats, a chatbot will benefit your event. That is huge! Creates Custom Attendees Experiences. Source: Google.
Badr Mohammed Al-Meer, Qatar Airways group chief executive officer, told the press, We are confident in our ability to deliver an alliance between our two airlines that will provide immense benefit to customers, Australian businesses, Australian jobs and the wider economy.
Announce the app along with your event’s date and location, so attendees immediately know what they need to do. Whenever you promote it, you can direct attendees to one landing page that answers common questions, explains the app’s benefits, and more. Market Your Event App Separately. Make App Downloads a Contest.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
and later at Cleveland Magazine , the local electric company’s marketing slogan was Best Location in the Nation. 12, a benefit for ASAE Research Foundation boogies to the city’s most famous attraction, the Rock & Roll Hall of Fame —known to Clevelanders as Rock Hall—which attracts roughly half a million visitors a year.
Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?
Benefits of Videoing Your Next Conference. Only people who live or travel to their location can attend. Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending. Spread Information to a Larger Audience. Conclusion.
Looking deeper into the dilemmas… Today’s pandemic-linked complexities include “The Great Resignation,” labor shortages, employers struggling to find and hire great talent in an increasingly hot job market and a substantial number of employees working remotely (who seem destined to stay that way). All signs point to growth.
Want to hear from market experts advising on successful business group planning strategies? When it comes to sports, soccer dominates the market at a 69% share, and most attendees extend their stays by one to three days both before and after the big game. The user experience is seamless and flexible, benefiting business travelers.
At PRG, our skilled corporate events division has utilized a myriad of innovative technologies to achieve this, which can greatly benefit event planners and producers. It also has the added benefit of being more dependable, so technicians are able to lamp down projectors when not in use.
That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Create a webpage that details the benefits of sponsoring your event. . Financial ROI.
Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Some locations have gone as far as to install check in kiosks in their lobbies. Marketing and PR executives. Technology Creates New Staff Roles. Accountant.
Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Will there be enough engaging activities?
What elements should meeting planners look for when sourcing to forge better group connections With the focus on the return of meetings, many meeting planners are seeking unforgettable locations for their next event that will provide ease and accessibility for their attendees.
Remote work and flexible hours mean many professionals no longer need to be tied to a specific location. Value Added Exclusives Beyond financial discounts, consider offering early registrants exclusive benefits: Exclusive Workshops: Special sessions only for early bird registrants. Here are several strategies that can help: 1.
Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will. “They’re not traditional field marketing campaigns. “They’re not traditional field marketing campaigns.
Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Smart Meetings talked to industry experts for tips on how to produce meaningful experiences for everyone on the registration list. Make it Tangible.
Sooner or later, when Coke finds out Pepsi is meeting in person and getting the benefits of young people interacting with more mature coworkers, Coke [and all the other competitive companies] will demand a return to a physical location,” he said. Youth sports was a key market during the pandemic when corporations were hunkered down.
At the top of the list is location, location, location! Goryl agreed that the choice of a second- and third-tier city ultimately benefits her company and allows for re-investment in other areas of the event experience, “When the costs are a lot more competitive, we get to reinvest that into the event.
The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings. This iconic location has seen million-dollar deals shape the industry’s future.
Danielle Phippen Danielle Phippen Phippen began her career at an advertising agency in 1999, after earning a degree in business with a specialty in marketing. In this role, she developed a passion for event design, art direction and marketing. In 2009, she opened Workshop, a Colorado DMC. But Access has no doubts about it.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
242 
Let's personalize your content