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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. For example, if you are selling or presenting a product through a barcode, you can have the entire product in a physical room—even virtually.

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Carpocalypse: How to Prepare for Rental Car and Rideshare Price Surge

Smart Meetings

Chip manufacturers largely switched from making auto chips to making the kind that were in demand mid-pandemic, like those that power laptops, cell phones, home appliances and gaming systems. It’s not a quick switch to flip production back to auto chips, and these shortages may result in as many as 1.2 The Workaround.

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The Value of Video in Marketing

Dana Communications

You can showcase different products, settings or experiences. When planning your next campaign, think about the benefits that video can bring to your messaging: It’s Storytelling on Steroids. Viewers get an accurate glimpse into a product or destination so they can personally envision the experience. It’s Accessible.

Marketing 224
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DMCs – The Unsung Heroes of Local Economies

ADMEI

The Ripple Effect of DMC Activities When we think of economic drivers, industries like manufacturing or technology often come to mind. It also creates demand for hotel staff, local tour guides, transportation services, and even temporary tech support for event production.

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Meeting Planner Tips for Boosting Audience Engagement, Faster Check-ins and More

Endless Events

Sure, it’s nice to get your ROI and all, but will your attendees also reap the same benefits? It generates more jobs than other well-established industries like oil and gas or auto manufacturing. 446 billion dollars. That’s how much the events industry contributes to the GDP. But what does this mean for you?

Audience 324
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When Mother Nature Is an Unwanted Attendee at Your Meeting or Event

Smart Meetings

Shannon Copeland The seamless coordination of countless logistics required to produce a productive and enjoyable meeting or event is a Herculean task. In addition, forming solid relationships with your venue hosts and maintaining good communication with them will benefit you if an emergency arises and you need to make changes on short notice.

Attendee 246
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Destinations Brace for Incoming Seaweed Bloom

Smart Meetings

Resorts have started working closely with their respective communities to combine resources and efforts to clear beaches of the troublesome seaweed while other organizations are finding ways to put the biomaterial to use in ways that benefit both the consumer and the environment. Most of their products replace fossil fuel-based products.