Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

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Event Marketing Marketing Marketing Events 334

Smart Meetings

JANUARY 24, 2025

City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.

Marketing 200

Marketing Marketing Travel Travel 200

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

OCTOBER 11, 2024

and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.

Tourism 242

Tourism Tourism Travel Travel 242

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. Of course, their marketing preferences are different.” One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends. And in fact, I would project that B2B is dead.

Benefits 264

Benefits Meeting B2B Social Media 264

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Smart Meetings

AUGUST 22, 2022

The world of cryptocurrencies is marked by varying sentiments across the board, from talk of its advantages and benefits to feelings of skepticism and hesitance. There are more subtle benefits to be had, which can be used by the future-ready meeting professional wanting to explore a new way of conducting business.

Benefits 246

Benefits Meeting Planner Entertainment 246

Smart Meetings

MAY 17, 2021

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. The post Hybrid: Two Strategies, One Powerful Marketing Product appeared first on Smart Meetings.

Production 291

Production Marketing Marketing Sponsors 291

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 244

Benefits Tourism Tourism Social Media 244

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 242

Benefits Tourism Tourism Social Media 242

Dana Communications

JANUARY 2, 2023

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 246

Marketing Marketing Prospect Audience 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. In this way, the act of pampering oneself benefits the greater community. Cause marketing involves leveraging Corporate Social Responsibility to support a cause close to customers’ hearts.

Marketing 246

Marketing Marketing Travel Travel 246

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Dana Communications

FEBRUARY 6, 2024

So we’re diving in to three heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. With 70% of ALL adult Americans on Facebook, it’s still a safe bet – and 90% of marketers still agree. Another big benefit?

Marketing 246

Marketing Marketing Social Media Media 246

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Also, while things are slower, reflect on the benefits for travelers.

Marketing 264

Marketing Marketing Tourism Tourism 264

Advanced Travel and Tourism

OCTOBER 1, 2022

Here are some thoughts on leveraging your short-term rentals in tourism marketing. Short-term rentals benefit the whole destination (and the entire community) economically, as guests will spend money visiting restaurants, bars, and other amenities around the rental. Advertise to Work-from-Home Employees. Like what you see?

Marketing 246

Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 246

Marketing Marketing Travel Travel 246

Endless Events

MARCH 11, 2022

However, many event planners still ask: what are the benefits of hybrid events? Sponsors and exhibitors can also greatly benefit from hybrid events. Increased audience reach is yet another benefit of hybrid events that is inextricably linked to its higher flexibility and accessibility. Delight Your Sponsors & Exhibitors.

Benefits 194

Benefits Sponsors Platform Events 194

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

ADMEI

SEPTEMBER 2, 2024

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.

Marketing 213

Marketing Marketing Destination Management Social Media 213

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 246

Marketing Marketing Social Media Communications 246

ADMEI

JANUARY 8, 2025

A small change in the typical go-to goes a long way for the attendee, serves the immediate needs of the DMC's clients, and also enhances the overall quality of services in the destination, making it more competitive in the global market. Looking Ahead As we look to the future, the role of DMCs in shaping local economies will only grow.

Transportation 147

Transportation Vendor Tourism Tourism 147

Smart Meetings

NOVEMBER 22, 2024

You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. Regis Hotels & Resorts has teamed up with Ginori 1735 to offer your attendees a meal for the ages. Considering Saudi Arabia for a future event? As always, Smart Travel is here to catch you up on the industry’s must-read news.

Airlines 246

Airlines Tourism Tourism Travel 246

Dana Communications

MARCH 10, 2025

So, knowing that dupe and twin travel is a force to be reckoned with, what can destinations do to work this trend to their benefit? By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!) So get social!

Travel 130

Travel Travel Communications Communications 130

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. Its a win-win-win-win!

Trade Show 130

Trade Show Communications Communications Certification 130

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Smart Meetings

NOVEMBER 26, 2024

The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Courtney Russell found that the practices advancing in the active adult community could both inform and benefit from fresh approaches happening in the events industry.

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Registration Transportation Speakers Contracts 246

Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Understanding Drip Campaigns and Their Benefits Drip campaigns, also known as automated email campaigns, are a series of scheduled emails designed to guide your recipients toward specific goals. This approach delivers unmatched benefits.

Automation 130

Automation Social Media Prospect Booking 130

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

JANUARY 15, 2025

The luxury market answers the call with these new and renovated debuts. Unique experiences and luxurious accommodations answer the call of todays travelers. Its no question that todays travelers want unique, destination-centered experiences.

Culture 214

Culture Incentives Meeting Entertainment 214

The MICE Blog

JANUARY 9, 2025

This area was designed for anyone who felt lost, separated from friends, or vulnerable, offering a safe, supportive space with assistance if needed, particularly benefiting womens safety. This provided a significant benefit for regional sports development. EURO host cities adopted this UEFA-mandated concept in their own ways.

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Sustainability Sports Training Events 130

Smart Meetings

OCTOBER 18, 2024

Alaska Airlines’ new offers might maximize your benefits. Overall, Uber has had an 85% rise in its stock price over the course of 2024, reaching a $173 billion market capitalization and reporting this year as the first that has produced operating profitability. Thinking about finally taking that trip to Japan?

Airlines 173

Airlines Travel Travel Tourism 173

Motivation Excellence

MAY 24, 2024

We help organizations leverage channel incentives to increase market share. Increasing market share from a channel partner perspective is all about encouraging those partners to prioritize your organization’s products or services. It can motivate them to work on market penetration to establish residual sales.

Incentives 130

Incentives Marketing Marketing Retail 130

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148