Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245

SEO Marketing Marketing Website 245

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Also, while things are slower, reflect on the benefits for travelers.

Marketing 264

Marketing Marketing Tourism Tourism 264

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video. .

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

DECEMBER 20, 2022

To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? The first step to planning a successful virtual event is to create a solid marketing plan. State the benefits of attending.

Online 177

Online Virtual Events Platform Audience 177

Endless Events

APRIL 27, 2022

Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls In Marketing. A great community is centered around content and the members themselves.

Online 177

Online Virtual Events SEO Platform 177

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

MAY 8, 2018

Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. What size and types of events benefit from influencers. snöball event influencer marketing.

Marketing 174

Marketing Marketing B2B Panel 174

Smart Meetings

DECEMBER 8, 2021

Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.

Technology 321

Technology Technology Seminar Networking 321

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What are the benefits of hosting the same event on two separate occasions? Event planners are moving towards the hybrid model because hybrid events have many benefits.

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. But then everyone became an online viewer. The Numbers. And third, the data challenge.

Sponsors 279

Sponsors Audience Online Attendee 279

Smart Meetings

MAY 24, 2021

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. Online Visits. The Measure of Success. Event Registration. Attendee Engagement.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Smart Meetings

AUGUST 31, 2021

“The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Hybrid events still present challenges, but offer unique benefits as well.

Regulations 351

Regulations Virtual Events Planner Technology 351

Endless Events

APRIL 12, 2021

“We were forced online, but we do have a choice with what we do with that and how we deal with our various stakeholders. The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” “If you have vendors that are looking for targeting, online is great.

Virtual Events 317

Virtual Events Trade Show Vendor Events 317

Smart Meetings

JULY 12, 2022

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. A dedicated online agenda, offering virtual participants features that wouldn’t be available to in-person attendees, can be elevated through a screen.

Meeting 246

Meeting Panel Online Attendee 246

Advanced Travel and Tourism

JULY 26, 2024

That’s sort of what’s happening with online cookies. In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? What happens now? Our industry is evolving. Want to learn more?

Proposal 246

Proposal Regulations Online Tourism 246

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Post your event on SponsorMyEvent , which is an online marketplace for sponsorships.

Sponsors 296

Sponsors Social Media Events Online 296

Smart Meetings

DECEMBER 8, 2021

Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.

Technology 246

Technology Technology Seminar Networking 246

Smart Meetings

DECEMBER 9, 2022

Bizzabo Chief Marketing officer Alon Alroy predicted steady growth of virtual events. One hill for event planners to climb during the pandemic was trying to engage online attendees in a way that avoided the FOMO (fear of missing out) of being a digital participant. It turns out, the answer is somewhere in the middle.

Technology 246

Technology Technology Online Banking 246

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Endless Events

AUGUST 28, 2020

Lead generation is one of the most important processes in marketing. And for years, organizations harnessed the power of conferences and trade-shows in order to improve their overall marketing strategies. When in fact, they’re quite a powerful weapon marketers should be considering. This is marketing 101!

Virtual Events 279

Virtual Events Events Audience Trade Show 279

Smart Meetings

OCTOBER 26, 2023

Overwhelming Choices The sheer volume of conferences, seminars, online learning videos, webinars, and podcasts available to professionals is staggering. Value Added Exclusives Beyond financial discounts, consider offering early registrants exclusive benefits: Exclusive Workshops: Special sessions only for early bird registrants.

Attendee 278

Attendee Conference Registration Seminar 278

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Moreover, a website also facilitates the registration and ticketing process, allowing attendees to purchase tickets and register for the event online.

Website 130

Website Online Social Media Registration 130

The Abbi Agency

APRIL 9, 2021

In partnership with Ericka Aviles Consulting and Marketing for Change , we are charged with the goal of aiding The Exchange in executing on its mission to increase the number of insured Nevadans. Customers can compare plan elements, prescription drug availability and provider networks through the online marketplace.

Healthcare 246

Healthcare Insurance Consulting Communications 246

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Marketing KPIs. Happy planning!

Sponsors 334

Sponsors Platform Events Social Media 334

Smart Meetings

MAY 9, 2022

Companies around the world successfully adapted their operations to produce ever-improving hybrid and online events that made sure people could continue to connect as restrictions came into force. For a chief strategy officer, this means engaging with departments outside the traditional ‘marketing and events” teams.

Communications 246

Communications Communications Audience Online 246

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Online spending increased 29 percent in May 2022 compared to 2019, but bookings have only increased 4.4 Marketing Efforts: Business as Usual.

Travel 246

Travel Travel Social Media Booking 246

Smart Meetings

APRIL 6, 2023

The people who have left our teams are often building businesses online. Attracting Elusive Hospitality Workers The unemployment rate is lower than it has been since 1969, which was when the labor market was half the size it is today. Some hospitality companies looking for full-time employees are offering signing bonuses and benefits.

Hospitality 242

Hospitality Healthcare Automation Online 242

Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist.

Hospitality 245

Hospitality Trends Remote Automation 245

Smart Meetings

AUGUST 9, 2024

Want to hear from market experts advising on successful business group planning strategies? When it comes to sports, soccer dominates the market at a 69% share, and most attendees extend their stays by one to three days both before and after the big game. The user experience is seamless and flexible, benefiting business travelers.

Trends 246

Trends Travel Travel Airlines 246

Endless Events

AUGUST 24, 2020

And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events. Where maybe we do have VR headsets and we could interact face to face or online. We can do that.

Trade Show 320

Trade Show Virtual Events Events Proposal 320