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Print: The Secret Weapon in Multi-Platform Marketing for Hotels

Smart Meetings

Print media is making a compelling comeback as a trustworthy and memorable marketing tool. For hotels aiming to stand out in a competitive market, combining print and digital methods can elevate campaigns and create a lasting impression on potential guests. Ready to get started?

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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! Among the benefits of co-op marketing programs for destinations, one is increased visitation. Pumped Up Purchasing.

Benefits 246
MICE professionals

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Why Not Zoom: 10 Benefits Of Event Platforms, Explained

Endless Events

Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? 10 Benefits Of Event Platforms. Let’s explore!

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All Signs Point to Growing Incentives & Meetings Business in 2025; You Can Still Reap the Benefits at Your Company

Motivation Excellence

The Benefits of Launching a Short-Term Incentive in 2025 If you’ve never invested in running a B2B or sales team incentive, planning a spurt program is a great way to get the feel for one and see instant results. Short-term incentives can run from a month to a quarter or two, depending on your sales cycle and goals.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

If you’re not already using user-generated content for your marketing strategy, the time to start is now. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. Travelers are wary of overly-produced marketing messages. You Spend Less on Marketing Efforts.

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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

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