Techsytalk

APRIL 11, 2017

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start planning for the show by choosing your primary goals, deciding what products or services you’re most interested in showcasing and beginning your marketing strategy. 6 Months Before the Show.

Trade Show 230

Trade Show Prospect Social Media Promotion 230

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

AUGUST 28, 2020

Lead generation is one of the most important processes in marketing. And for years, organizations harnessed the power of conferences and trade-shows in order to improve their overall marketing strategies. When in fact, they’re quite a powerful weapon marketers should be considering. This is marketing 101!

Virtual Events 279

Virtual Events Events Audience Trade Show 279

Smart Meetings

AUGUST 9, 2024

Want to hear from market experts advising on successful business group planning strategies? When it comes to sports, soccer dominates the market at a 69% share, and most attendees extend their stays by one to three days both before and after the big game. The user experience is seamless and flexible, benefiting business travelers.

Trends 246

Trends Travel Travel Sports 246

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

MAY 22, 2024

“Whether it’s with sponsors, host destinations, local businesses or other organizations, we leveraged these relationships to enhance the scope and reach of the event for the benefit of all,” she says. This has required them to change how they reach out to prospects. “We This was really well received, Minzey adds.

Events 246

Events Sustainability Audience Social Media 246

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. If trouble really starts brewing, then we shift target markets to prioritize drive markets. Marketing Efforts: Business as Usual. The Importance of Always Being “On”.

Travel 246

Travel Travel Social Media Booking 246

Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Marketing and PR executives. Higher pay, benefits and flexibility will likely improve the quality of service they give you and your group. Accountant.

Hospitality 245

Hospitality Trends Remote Automation 245

Techsytalk

MAY 2, 2017

Instead of sending an email that reads like an advertisement for your company, send an email that focuses on actions that a company can take that benefits that firm. It is important to bear in mind that after a major trade show that many prospects will be overwhelmed with correspondence. Focus on Action.

Trade Show 231

Trade Show Advertising Prospect Publishing 231

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

AUGUST 19, 2022

They are ready for marketers to elevate the traditional meaning of events as long as it is still convenient for them to access. Meanwhile, marketers and business owners require a good reason to expand their pool of tactics. You can leverage the content you develop and amplify it through digital content marketing after it’s over.

B2B 246

B2B Events Trends Social Media 246

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. Event marketers should make it possible for would-be participants to justify attendance and get the green light from leadership. Create Content Outlining the Benefits of Attending.

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. Benefits of planning a purpose-driven event. Your goal, as an event prof is to market to and attract, indeed inspire , the people who hold the same values as the brand you represent. Marketing in line with the ‘why’. Well, the impact of experience is lasting.

Speakers 185

Speakers Audience Events Event Apps 185

The Abbi Agency

APRIL 23, 2021

We believe so strongly in carefully vetting the influencers you choose and in working carefully with them that build value-adding campaigns that we’ve been studying the marketing-influencer relationship for years. Edgewood doesn’t just market a place or its amenities. Edgewood doesn’t just market a place or its amenities.

Social Media 246

Social Media Audience Media Prospect 246

Social Tables

APRIL 16, 2019

AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues. Looking for an event marketing ppt?

Planner 120

Planner Management Marketing Marketing 120

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Marketing Social Media Audience 105

Redfin

OCTOBER 13, 2022

Steering is the illegal practice of “steering” prospective homebuyers away or to certain areas based on their race, national origin, familial status, religion, gender, sexual orientation, or other legally protected characteristics. Not every agent joins NAR and it’s not required that they do, but most join in order to become a REALTOR®. .

Prospect 73

Prospect Insurance Government Financial Services 73

Traveler's Q

FEBRUARY 27, 2025

The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings.

Travel 130

Travel Travel Healthcare Trade Show 130

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Media 105

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Campaign agility.

Marketing 98

Marketing Marketing Social Media Online 98

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Advanced Travel and Tourism

MAY 16, 2023

To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. 3 Benefits of Better Visitor Data: Increased Customer Understanding. Evidence-Based Marketing Decisions. Increased ROI.

Travel 130

Travel Travel Prospect Tourism 130

Smart Meetings

MAY 5, 2021

ban on sailing: “Over the past eight months, a highly controlled resumption of cruising has continued in Europe, Asia and the South Pacific—with nearly 400,000 passengers sailing to date in more than 10 major cruise markets.”. In their initial request, CLIA emphasized the safety of cruise travel based on voyages taken from non-U.S.

Travel 264

Travel Travel Booking Travel Agent 264

Endless Events

JUNE 27, 2018

Aside from the benefits of creating a memorable event for attendees and achieving a good result for your client, there are a couple of great reasons why it’s beneficial for you to choose a unique venue. Also, what words come to mind when people think of the prospective venue? Mansion for a brand breaking into the luxury market.

Venue 237

Venue Events Sustainability Fashion 237

Gavel International

JUNE 7, 2022

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. 89% of B2B marketers use LinkedIn for lead generation (3). 62% of B2B2 marketers indicate LinkedIn successfully generates sales leads. (3). Reading Time: 4 minutes (Part 3 of 3). citizenship.

Prospect 52

Prospect Social Network Contracts Contracts 52

Gavel International

MAY 31, 2022

Part Two will discuss cold prospecting through social selling. In today’s B2B world, prospects are savvier than ever when performing research on their own and online. The good news, however, is that 91% of prospects desire to engage with sales professionals earlier than surveys presently reflect. (6)

Prospect 52

Prospect Social Media B2B Media 52

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. By now, most event marketers understand that there’s no going back.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Eventtia

NOVEMBER 7, 2022

Created by a marketing department in a company in order to secure buy-in from higher-ups. While everyone involved in event planning can certainly benefit from writing an event proposal, it will be the most beneficial for: 1. Marketing and communication departments. In short, an internal event proposal. The event plan.

Proposal 118

Proposal Prospect Sponsors Events 118

Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

Venue 112

Venue Marketing Marketing Social Media 112

Smart Meetings

OCTOBER 12, 2022

Phase Two includes a leadership workshop to review the study and shape resources and deliverables for the benefit of EIC membership. Jamaica Tourist Board Director of Tourism Donovan White shared his optimism about the outlook for the meetings industry in the country at a press conference and announced, new airline service from key markets.

Attendee 293

Attendee Airlines Tourism Tourism 293

Endless Events

APRIL 15, 2020

The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects!

Virtual Events 229

Virtual Events Promotion Social Media Events 229

Hotel Engine

AUGUST 8, 2022

But if you want to diversify your hotel’s clientele or fill rooms during the off-season, reaching the SMERF market is an excellent strategy. Key Benefits Of SMERF. Key Benefits Of SMERF. Now that you understand what SMERF groups are in the hospitality industry, it’s time to discuss their key benefits.

Booking 98

Booking Marketing Marketing Social Media 98

Smart Meetings

OCTOBER 29, 2018

Instead of simply being an element in a destination’s success, modern and future-proof convention centers may be the key to surviving in an increasingly competitive market. According to those cities, especially those in the shared market of the Midwest, that perception isn’t wrong. But the benefits don’t stop there. “On

Proposal 224

Proposal Booking Trade Show Prospect 224

AltexSoft Travel

JULY 30, 2021

There are different types of alliances, enabling carriers to bring better services while gaining the opportunity to sell itineraries impossible to handle alone and reach new markets. Let’s explore how these alliances work and what benefits they bring to passengers and airlines. What is interlining. Settlements. Source: Kayak.

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Benefits Airlines Retail Booking 78