Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?

Benefits 242

Benefits Tourism Tourism Social Media 242

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 334

Event Marketing Marketing Marketing Events 334

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Dana Communications

FEBRUARY 6, 2024

People just can’t get enough of social media. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. Another big benefit? Instagram With 61.2%

Marketing 246

Marketing Marketing Social Media Media 246

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. Of course, their marketing preferences are different.” One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends. And in fact, I would project that B2B is dead.

Benefits 264

Benefits Meeting B2B Social Media 264

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. In this way, the act of pampering oneself benefits the greater community. Cause marketing involves leveraging Corporate Social Responsibility to support a cause close to customers’ hearts.

Marketing 246

Marketing Marketing Travel Travel 246

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Update SEO Regularly.

SEO 245

SEO Marketing Marketing Website 245

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. This approach delivers unmatched benefits.

Automation 130

Automation Social Media Prospect Booking 130

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

ADMEI

SEPTEMBER 2, 2024

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.

Marketing 213

Marketing Marketing Destination Management Social Media 213

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ? Click To Tweet.

Proposal 201

Proposal Marketing Marketing Social Media 201

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. having 50% more social media impressions than your previous event). What is gamification for events?

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Attendee Social Media Event Apps Sponsors 310

The MICE Blog

JANUARY 9, 2025

Across our communicationswhether on our homepage, social media channels, or Fan Zone TVwe addressed sustainability topics, supported by banners and direct interaction from our volunteers. This provided a significant benefit for regional sports development. EURO host cities adopted this UEFA-mandated concept in their own ways.

Sustainability 130

Sustainability Sports Training Events 130

Endless Events

FEBRUARY 11, 2022

No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events.

Platform 317

Platform Sponsors Social Media Events 317

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3

Social Media 98

Social Media Media Platform Audience 98

Endless Events

NOVEMBER 29, 2022

Poll your social media followers or previous event attendees to ask why they don’t download event apps. Don’t forget to promote the app via social media, email, and your website, so you reach as many attendees as possible. . Market Your Event App Separately. Improve Your Event App’s Performance.

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Platform Event Apps Social Media Events 334

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Marketing KPIs. Happy planning!

Sponsors 334

Sponsors Platform Events Social Media 334

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Likewise, there is no widespread adoption of best practices such as “bottom-of-the-funnel” metrics and even event marketing technologies. Is Social Media Marketing Too Hard? There are so many things going on in social media that you often wish everything is in just one place.

Social Media 232

Social Media Trade Show Automation Events 232

DCI

JUNE 20, 2023

In today’s digital age, social media has become an integral part of our lives. As place marketers, we rely heavily on these platforms to reach target audiences and promote our destinations, regional career opportunities and business investment strengths. So, how can you make your social media marketing accessible?

Social Media 86

Social Media Media SEO Publishing 86

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Social media and press coverage. Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

MAY 24, 2021

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees. Social Media Metrics.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Event Video Storage: A Marketing Game Changer. Let’s take post-event marketing, for example.

Events 316

Events Virtual Events Social Media Audience 316

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Follow Up After the Event.

Networking 368

Networking Attendee Social Media Preparation 368

Smart Meetings

JANUARY 17, 2019

Benefits of Videoing Your Next Conference. Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending. Want to promote your conference on social media? Spread Information to a Larger Audience. Repurpose Footage.

Conference 242

Conference Social Media Promotion Speakers 242

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. What are the benefits of hosting the same event on two separate occasions? Event planners are moving towards the hybrid model because hybrid events have many benefits.

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Audience Virtual Events Events Communications 306

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

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Preparation Event Planning Certification Human Resources 334