Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. In this way, the act of pampering oneself benefits the greater community. Cause marketing involves leveraging Corporate Social Responsibility to support a cause close to customers’ hearts.

Marketing 246

Marketing Marketing Travel Travel 246

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Also, while things are slower, reflect on the benefits for travelers.

Marketing 264

Marketing Marketing Tourism Tourism 264

The MICE Blog

NOVEMBER 18, 2024

To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.

Sustainability 262

Sustainability Venue Automotive Events 262

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Here are some thoughts on leveraging your short-term rentals in tourism marketing. Short-term rentals benefit the whole destination (and the entire community) economically, as guests will spend money visiting restaurants, bars, and other amenities around the rental.

Marketing 246

Marketing Marketing Advertising Remote 246

Smart Meetings

NOVEMBER 26, 2024

The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Courtney Russell found that the practices advancing in the active adult community could both inform and benefit from fresh approaches happening in the events industry.

Registration 246

Registration Transportation Speakers Contracts 246

Dana Communications

MARCH 10, 2025

So, knowing that dupe and twin travel is a force to be reckoned with, what can destinations do to work this trend to their benefit? By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!) So get social!

Travel 130

Travel Travel Communications Communications 130

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Dana Communications

NOVEMBER 5, 2024

Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Especially when you consider the official Jackson website ranks the Stranger Things Tour as number one on its list of things to do. Not a problem!

Tourism 130

Tourism Tourism Website Promotion 130

ADMEI

SEPTEMBER 2, 2024

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.

Marketing 213

Marketing Marketing Destination Management Social Media 213

Smart Meetings

JANUARY 17, 2019

Benefits of Videoing Your Next Conference. Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending. Because you have different marketing goals (more website visits? Spread Information to a Larger Audience.

Conference 242

Conference Social Media Promotion Speakers 242

Endless Events

APRIL 12, 2021

Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will. “They’re not traditional field marketing campaigns. “They’re not traditional field marketing campaigns.

Virtual Events 317

Virtual Events Trade Show Vendor Events 317

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Marketing KPIs. Happy planning!

Sponsors 334

Sponsors Platform Events Social Media 334

Smart Meetings

JANUARY 6, 2022

New CEO Eric Lochner, who was previously president and CEO of Steele Compliance Solutions, saw the combination as a benefit for meeting professionals looking for seamless solutions. “We Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

Platform 264

Platform Financial Services Registration Virtual Events 264

Smart Meetings

MAY 24, 2021

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees. Attendee Engagement.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Advanced Travel and Tourism

JUNE 5, 2023

As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4. Multi-Touchpoint Analysis.

Trends 235

Trends Travel Travel Website 235

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ? Click To Tweet.

Proposal 201

Proposal Marketing Marketing Social Media 201

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264

Endless Events

APRIL 1, 2022

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Do some market research. Be specific in your sponsorship proposal: outline the benefits for the event sponsor.

Sponsors 296

Sponsors Proposal Events Preparation 296

Endless Events

NOVEMBER 29, 2022

Don’t forget to promote the app via social media, email, and your website, so you reach as many attendees as possible. . Whenever you promote it, you can direct attendees to one landing page that answers common questions, explains the app’s benefits, and more. Market Your Event App Separately. Reply to forum threads.

Platform 334

Platform Event Apps Social Media Events 334

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Smart Meetings

AUGUST 9, 2024

Want to hear from market experts advising on successful business group planning strategies? The CDC has released a question-and-answer “DogBot” on their website, where travelers can determine what rules apply to their dog and how to prepare in advance. The user experience is seamless and flexible, benefiting business travelers.

Trends 246

Trends Travel Travel Sports 246

Advanced Travel and Tourism

JULY 26, 2024

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? In the golden age of cross-site tracking, many marketers shied away from contextual targeting. Our industry is evolving.

Proposal 246

Proposal Regulations Online Tourism 246

Smart Meetings

OCTOBER 13, 2021

InsureMyTrip, which calls itself “the nation’s first and largest unbiased travel insurance comparison website ,” offers tips on what to look for when choosing an insurance plan and insights on how you can expect your insurance provider to respond to certain situations. Some unexpected expenses may be covered by your travel delay benefits.

Insurance 264

Insurance Travel Travel Airlines 264

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Attendee Benefits. Organizer/Sponsor Benefits. Environmental Benefits. Marketers discovered the value of detailed, real-time data insights when they pivoted to virtual events,” Ben-Shushan said.

Sponsors 246

Sponsors Registration Technology Technology 246

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130

Website Platform Registration Social Media 130

Smart Meetings

SEPTEMBER 11, 2023

Cultural & Heritage Marketing Council. For more information on the partners of POPS, visit their websites listed below. Cultural & Heritage Marketing Council Cultural Heritage Economic Alliance, Inc. The Power of Partnership Stewardship Summit (POPS) is taking place in Richmond, Virginia, on Oct.

Registration 257

Registration Tourism Tourism Culture 257

Techsytalk

DECEMBER 26, 2018

Remember that both sides need to benefit from this. For example, if you’re hosting an event and you are a small tech company, try to figure out what other company (a partner or a sponsor) would benefit from having their logo displayed at your event. Many companies see sponsorships as a form of marketing. Take advantage of that.

Sponsors 237

Sponsors Website Events Promotion 237

Endless Events

MARCH 15, 2019

Automation can even measure the success of event activities and marketing efforts. More than likely you interact with chatbots on a day to day basis, for example, the little boxes which pop up on a website asking ”How can I help you?”. There are many benefits to using chatbots. That is huge! Creates Custom Attendees Experiences.

Trends 314

Trends Automation Events Technology 314

Endless Events

AUGUST 10, 2021

You can actually have that on your very own website or app.” ” “We came up with this solution to provide completely branded private label websites and applications. You’re directing everyone to an independent entity when you can just direct them to your website.” ” How Eventcombo Works.

Platform 317

Platform Events Website Sponsors 317

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95

Website SEO Tourism Tourism 95

Endless Events

JULY 21, 2020

The benefits of year-long sponsorships are pretty much infinite! But at the end of the day, the answer is marketing. Use all of your platforms to keep them engaged – website, social media, webinars, the sky truly is the limit! Taylour gives us an example. And usually, the answer is a resounding yes! What can you give them?

Sponsors 310

Sponsors Financial Services Social Media Insurance 310