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When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? There are some instances in which Zoom might make complete sense to host your virtual event, but once you learn about all the benefits of event platforms, it will be hard to settle for a regular video call. Let’s explore!
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. How does building trust online differ from building trust at face-to-face events? How do you build trust online? .
About two years ago, the senior director of experience and engagement for The Collective, a division of BCD Meetings & Events, became intrigued by the Neu Project, an online global community started by Google’s event planners to create and share inclusive approaches towards people with neurodiversity.
Save everything else for online. Attendees may want to come to a professional trade association, but whether they join as a member is really up to you to convey the why of your existence, not the features and benefits of membership, said Holsinger.
With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Before buying something, 81% of shoppers do online research. What is User-Generated Content?
4 Benefits of Belonging to Your Industry’s Association 03 January 2024 There are countless great quotes about the importance of relationships, from “No man is an island” to “If you want to go fast, go alone; if you want to go far, go together.” There are many benefits of joining a professional association, but these four top our list.
Providing downtime during any meeting is important , but it’s especially important to schedule breaks during online meetings. What happens if you don’t schedule breaks during online meetings. Obviously, there are times when online meeting participants need to take a break. Reading the room at online meetings.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Your audience should understand the benefits of attending. State the benefits of attending. Small breakout sessions.
Is it possible to routinely start online meetings on time? The reason that almost no scheduled meetings (in-person or online ) start on time is that we provide one single time for meetings to both open and start. If you arrive late for an in-person or online meeting, you may miss stuff. How to start online meetings on time.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.
But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. Online Visits. The Measure of Success. Event Registration. Attendee Retention.
“The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Hybrid events still present challenges, but offer unique benefits as well.
We both considered the benefits as well as the difficulties of hybrid events/learning. Similar to the benefits of a 4-day work week, she thinks that hybrid learning will encourage students to be more engaged in the fewer hours that they are sitting in class. It’s a long-term lifestyle change that will benefit everyone involved.
Before much attention was paid to online viewers, they were treated simply as viewers—not as real attendees in need of as much as engagement the live audience. But then everyone became an online viewer. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”. The Numbers.
What are the benefits of hosting the same event on two separate occasions? Event planners are moving towards the hybrid model because hybrid events have many benefits. When planned asynchronously, those benefits only deepen in their impact. Why asynchronous events? A great asynchronous hybrid event case study is IBTM 2021.
The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. Online events make it easier for them to attend. Online platforms and tools used.
Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Networking Online. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely. Take Recordings.
Together, they embark on a journey of exploring the potential benefits of Starlink in events! ” Starlink In Events: Benefits For Event Planners. “One of the big benefits is that it can move based on where it needs to be pointed. ” Benefits For Company Retreats & Remote Workers. Will is on a roll.
In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Moreover, a website also facilitates the registration and ticketing process, allowing attendees to purchase tickets and register for the event online.
Paid media refers to marketing content you purchase, such as online ads. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests. This is a form of using your online presence to generate more earned media. Owned media is simply any content you generate yourself.
Online Courses, Blogs, & Other Free Content. The internet is teeming with online courses and on-demand content from and for event professionals. Do not just network for your own benefit. CPCE (National Association for Catering and Events) by NACE (National Association for Catering and Events). But how do you get started?
A dedicated online agenda, offering virtual participants features that wouldn’t be available to in-person attendees, can be elevated through a screen. Polls and surveys can be conducted easily online with the results displayed to both audiences. “It makes them feel like they’re part of the process,” Si says. Offer Content On-demand.
One hill for event planners to climb during the pandemic was trying to engage online attendees in a way that avoided the FOMO (fear of missing out) of being a digital participant. Activities such as trivia challenges that both in-person and online attendees can participate in were big hits. Ultimately, exclusivity is key.
Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. Create a webpage that details the benefits of sponsoring your event. . Financial ROI. Engagement metrics. Check SponsorMyEvent.
It seems the meeting industry is finally catching on to this reality and its benefits. During the early COVID years, online meetings became the norm, while in-person gatherings dropped dramatically. 10 years ago, I pointed out that most meetings are small meetings. Yes, s mall is the new big !
After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . Event platforms and other online platforms are a great way to connect with your community at any place, any time. Hubspot achieves all of the bullet points above. 3 EVENT MARKETING STRATEGY TYPES.
Overwhelming Choices The sheer volume of conferences, seminars, online learning videos, webinars, and podcasts available to professionals is staggering. Value Added Exclusives Beyond financial discounts, consider offering early registrants exclusive benefits: Exclusive Workshops: Special sessions only for early bird registrants.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. Create an Event Community Online communities are virtual spaces that bring like-minded people together. Since your audience isn’t limited to a single location, small online events can increase your overall reach.
Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. In most cases, it provides an extensive online registration solution that includes a variety of capabilities that may be lacking in the case of independent registration software.
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. Today’s successful hybrid events celebrate and amplify the offline physical event online. Tapping into The Differences.
That’s sort of what’s happening with online cookies. Google is “proposing an updated approach that elevates user choice.” ( source ) How Google will prompt users to decide how their online data is used is unknown at this time. In January 2024, Google began restricting access to third-party cookies by default to 1% of Chrome users.
“We were forced online, but we do have a choice with what we do with that and how we deal with our various stakeholders. The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” “If you have vendors that are looking for targeting, online is great.
Companies around the world successfully adapted their operations to produce ever-improving hybrid and online events that made sure people could continue to connect as restrictions came into force. Events and communications professionals were forced to innovate under the immense pressure of the pandemic.
And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events. Where maybe we do have VR headsets and we could interact face to face or online. We can do that.
In partnership with online behavioral healthcare company Talkspace, the company will provide mental health services to its guests and more than 4,000 employees in the United States. ” This virtual therapy is of equal benefit to the company’s meetings and events teams, as well as to their clients. “As
Also, while things are slower, reflect on the benefits for travelers. Look for Ways to Increase Online Exposure. Since people are more hesitant about their travel plans, they’re doing more online research before committing to a place.
The people who have left our teams are often building businesses online. Some hospitality companies looking for full-time employees are offering signing bonuses and benefits. Perks and benefits attract talent, but culture is what keeps them,” said Termuende. They aren’t just opening an Etsy store.
With locations in more than 100 countries, there is a strong incentive for meeting planners to take advantage of all the benefits available to Rewards members. The redesign of the IHG One Rewards program has been optimized to give members a wide variety of benefits. What’s In It For Guests?
According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Explainer videos.
Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist.
The Silver State Health Insurance Exchange is the state agency for Nevada that operates the online health insurance marketplace known as Nevada Health Link, which allows eligible Nevadans to compare, shop and purchase quality and affordable health insurance plans. Where does The Abbi Agency and its partners come in?
According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business. Other Benefits of SEM. That type of tool is invaluable, and it can make you a lot of money.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Sustainability benefits the environment, of course, but it should benefit your brand, too! Sustainability is a hot-button issue for consumers around the globe.
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