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When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? There are some instances in which Zoom might make complete sense to host your virtual event, but once you learn about all the benefits of event platforms, it will be hard to settle for a regular video call. Let’s explore!
As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. Today’s successful hybrid events celebrate and amplify the offline physical event online. Tapping into The Differences.
With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. User-generated content (UGC) is what it sounds like: content created by people who have used certain products or services. . The TV brand and store won your business simply because a past customer shared about their product.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Your audience should understand the benefits of attending. State the benefits of attending. Small breakout sessions.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.
Virtual attendees are not going to sit through long sessions; they’re going to want more bite-sized content with more dynamic production created for their screen viewership. Before much attention was paid to online viewers, they were treated simply as viewers—not as real attendees in need of as much as engagement the live audience.
“The cost savings are just too compelling, and online events are less disruptive. And with the right technology , the networking and interaction in online events can mimic the natural mixing and mingling of in-person gatherings.”. Hybrid events still present challenges, but offer unique benefits as well.
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. Create a Launch Plan Leading Up to Your Big Event Treat your event like it’s the biggest product launch of the decade for your company. Take time to outline the necessary steps to plan a successful event.
It’s also a mental productivity trick of sorts: do well during the work day and claim your fun activity later as your reward to yourself. 6) You’ll be more productive at work. You’ll be surprised how productive you can be when you can’t extend work past 5pm. Take an online course. 9) It gives you perspective on life.
Additionally, they are much more likely to spend money on experiences rather than products. The job of an experiential marketer is to make that experience unforgettable and enjoyable, prompting the customer to develop an emotional bond with the product or brand. The Benefits Of Experiential Event Marketing.
You can showcase different products, settings or experiences. When planning your next campaign, think about the benefits that video can bring to your messaging: It’s Storytelling on Steroids. Viewers get an accurate glimpse into a product or destination so they can personally envision the experience. It’s Accessible.
By harnessing the power of bleeding-edge tech like 3D technology and combining it with state-of-the-art production, gamification, and special effects, the team took it upon themselves to create a three-dimensional virtual island with 8 stages, featuring artists like Katy Perry and David Guetta. Source: Salesforce.
Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. Create a webpage that details the benefits of sponsoring your event. . Quantify Your Value. Financial ROI.
It’s just taking the stuff that we knew from our in-person events about good production and applying them to online events,” he explained. Making the tech for online events easily portable and keeping the production value high—that’s an area of current growth for the industry, Krueger explained. Tech in Practice.
Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Booth visits/product views. Most/least bookmarked exhibitors, products, or services. Product views. People online per time (hour) of day. Happy planning! Sponsor revenue.
A dedicated online agenda, offering virtual participants features that wouldn’t be available to in-person attendees, can be elevated through a screen. Polls and surveys can be conducted easily online with the results displayed to both audiences. “It makes them feel like they’re part of the process,” Si says. Offer Content On-demand.
If you want to resolve this, the easiest and most effective way is to invest in high-level production. See also : How to Bring Live Event Production Value to Your Virtual Audience. If it isn’t relevant and intriguing, your audience will tune out, especially in the online environment.
And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events. Where maybe we do have VR headsets and we could interact face to face or online. We can do that.
While virtual events might be far from where they will one day be in terms of technology, the benefits they bring to the table are very clear. And with so many online experiences to choose from, if they opt for yours, then they’re definitely interested! So, is lead generation under the guise of events truly over? Absolutely not!
In-person and online attendees accessing through the Intrado platform learned from author, activist and comedian Baratunde Thurston, “How to Deconstruct Racism, One Headline at a Time.” Association Exchange conversations showcased the benefits of a strong partner-client relationships. Cancelled Programs.
There are a variety of different areas you can make changes in, from venues to catering and overall event production. Production and Purchasing. Event Production. Talk to your event production company and AV team to see how you can create a more sustainable event by using less energy. Event Waste . Make A Plan.
The Association for the Sciences of Limnology and Oceanography (ASLO) has published some useful lessons learned from organizing six online scientific meetings during the COVID-19 pandemic. Online meetings improve access and attendance. Online events make it easier for them to attend. Online platforms and tools used.
On the contrary, the benefits of virtual are becoming more evident with each day that passes. And watching things like Tomorrowland 2020 get a million people to watch their festival online changes so much” Getting With The Program. Everyone in the events industry has been wondering how the future will pan out.
The Silver State Health Insurance Exchange and its consumer-facing product, Nevada Health Link is leading the charge on an aspect of our lives that is increasingly vital: health insurance. Customers can compare plan elements, prescription drug availability and provider networks through the online marketplace.
Nothing can show your product better than a demonstration. Basic information they can find online. Or, maybe you stage an online poll. Ask participants to respond to online questions using hashtags on social media or a survey that’s projected onto a screen. People like to dig deep. They like to explore.
What benefits does the event provides? Providing a platform for ongoing communication, such as a dedicated online community or newsletter, can help keep the event relevant throughout the year. You can take a similar approach here with roundtables, online communities, newsletters and more.
Each step usually goes something like this: Decide which product or service you wish to advertise. According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business.
According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . Whether they know the brand well or not, most online users are drawn to video content more than other mediums. Product videos.
Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. Professionals can use this solution to host a wide range of events, from retail workshops or fireside chats to large conferences and product launches. The short answer is “No.”
“One thing I’ve noticed with technology is that when there’s an obvious benefit beyond just efficiency or the cool factor, that’s when it usually starts to get implemented”, explains Will. When it comes to all things tech, you can easily go online and stumble upon thousands of sites that offer reviews.
And so that’s what our product team has been working hard to do. You have to be using technology, and that’s only going to benefit us when we go to in-person, hybrid, and going forward”, he says. What does that mean for production? The Shiny Object Effect.
And you hired the best virtual event production company out there to help you put together an amazing experience. This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. A great way to get a benchmark is to see how these online courses are priced.
Perhaps you can write a positive review of one of the sponsor’s products or even offer some incentive to your followers who click your link and purchase the product. This will surely benefit the sponsor’s branding by adding a philanthropic aspect to their image. The idea is to drive traffic to stores or online shops.
Either way, meeting planners need to organize with both online and physical attendees in mind. One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility. Either they found comfort and convenience in the virtual format or they’re still nervous for health reasons.
Companies also utilize events to connect with shareholders externally by participating and producing trade shows or corporate events to entice current and future clients to purchase more of their product or service or announce a new product all together. because you can leave these tasks to the event planner. Ready to get started?
Maximize all benefits. Make sure your Covid contingency plan lays the groundwork for a compelling online experience. High production quality is vital for delivering engaging digital content, so consider recording key sessions in a studio. Or use a virtual platform equipped with cloud-based video production software.
This also means that online travel platforms have an opportunity to affect the final decision if their proposition is very attractive. Usability and product analytics. Here we are considering additional but equally necessary product metrics for OTA as it is an eCommerce business. How convenient is our website? Conversion.
Because now, they could reach thousands of people specifically targeted for a product or service. It just got really overwhelming for me and being so productive I really wanted to keep that positive state, mental state” Thuy ended up going on a small social media hiatus following Thanksgiving. Personally and then professionally.
On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. Harness The Power Of The Online Landscape. There’s a reason why a handful of years ago, every company that wanted to stay afloat moved their efforts online. Live product demo: $2000.
Hills of University College London and one of the authors of a study on “video meeting signals,” demonstrates the nine hand gestures study participants learned to use while meeting online. Creative Commons). Barbara Palmer is deputy editor of Convene.
It’s really hard to try to record a gala ceremony and get people to watch that online,” he explains. The Many Benefits of Virtual Events Virtual events offer several benefits you just can’t get with in-person events. If your company is launching a product in six weeks, there’s no way you can prepare a massive in-person event.
In April, we covered how to manage the impact travel can have on the overall health of meeting professionals, so as not to inhibit productivity or the ability to achieve meeting goals. Even before its official launch in July, online travel agency (OTA) Kayak had thousands of companies signed up for its new Kayak for Business.
Closed user groups (CUGs) in the travel industry refer to a group of individuals or companies that can access exclusive rates and deals on travel products and services. For example, the Resort Inventory Group, which we’ll cover further, aggregates many membership clubs for hotels to distribute their products. Travel clubs.
It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Modern communities live online , either on social media and communication platforms or most recently, on event platforms. Here’s how to start setting up your online community: BUILD A WAITLIST.
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