How Customized Generational Engagement Can Benefit Meeting Profs
Smart Meetings
MAY 8, 2023
Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet. It goes from more of a club mindset to a community mindset and many trade organizations haven’t made that shift.
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