Remove Benefits Remove Organization Remove Social Media
article thumbnail

How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

Based on research done by HubSpot and Brandwatch, 57% percent of Gen Z attendees discover new things through social media, followed by 46% through YouTube ads and 42% searching the internet. It goes from more of a club mindset to a community mindset and many trade organizations haven’t made that shift.

Benefits 264
article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Grow Your Social Media Channels. What is User-Generated Content? In 2020, over 3.6

Benefits 246
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Huge Benefits of Sales and Marketing Teams Working Together

Advanced Travel and Tourism

Too many organizations view sales and marketing as two distinct and wholly independent departments. The truth is that by partnering with a marketing team, sales departments can benefit greatly. The truth is that by partnering with a marketing team, sales departments can benefit greatly. Especially for your stakeholders.

Benefits 216
article thumbnail

11 Actionable Virtual Event Marketing Ideas

Endless Events

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures.

article thumbnail

The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. And speaking of social media, don’t overlook this now-old friend.

Meeting 306
article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.

Marketing 264
article thumbnail

5 Ways to Make Social Media Messages More Inclusive

Convene by PCMA

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept. An estimated 1.3