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All Signs Point to Growing Incentives & Meetings Business in 2025; You Can Still Reap the Benefits at Your Company

Motivation Excellence

According to the Incentive Travel Index 37% of respondents say 2025 levels will surpass 2024; 54% expect the spend-per-person to increase too. Rewards can run from award points to use on nearly anything to individual or group travel experiences to merchandise packages that upgrade a favorite hobby or room in a house.

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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. With co-op marketing campaigns, destinations are free to take a deeper dive into stories that focus on and pique segmented traveler interests.

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DMCs – The Unsung Heroes of Local Economies

ADMEI

So, if for example, a backpacker tourist spends $100, a MICE traveler can spend up to $600 during his stay in the same destination. Infrastructure Development : The influx of high-profile events often leads to improvements in local infrastructure, benefiting residents long after the events conclude.

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

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A Deeper Dive: Destinations Betting on Set-Jetting

Dana Communications

We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. With Expedia reporting that “more than half of travelers now say that TV shows and movies inspire their travel plans,” it’s definitely worth a deeper dive. Even though the U.S. Not a problem!

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Event case study: Sustainability at UEFA EURO 2024 in Stuttgart

The MICE Blog

Additionally, preliminary matches were organised so that each team played in the region of Germany closest to its base, reducing travel, which is the primary source of emissions. To further support low-emission travel, our partner Deutsche Bahn has offered attractive ticket options, encouraging as many fans as possible to travel by train.

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Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

In this way, the act of pampering oneself benefits the greater community. To engage younger demographics, try promoting cause marketing campaigns on social media. Essentially, this suggests that consumers are willing to give the benefit of the doubt to brands that are seen to be making an effort to do the right thing.

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