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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
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AI for Events: The Future is Here

Endless Events

We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. What we see as the biggest benefit for event planners using chatbots is the level of support it lends to the team.

MICE professionals

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How to Set Up a Hassle-free Online Registration Experience for Your Attendees

Eventtia

When planning any event, in-person, virtual, or hybrid alike, ensuring optimal registration and ticketing process is always crucial. Today’s attendees simply expect fully functional, 24-7 online registration so they can attend from anywhere, anytime, and on any device. What is Online Registration?

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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

Phase Two includes a leadership workshop to review the study and shape resources and deliverables for the benefit of EIC membership. To ease the rush of registration, attendees were urged to print badges at home and grab a lanyard in the hall. The benchmarking study is Phase One of EIC’s Equity Acceleration Plan.

Attendee 293
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9 Event Registration Landing Pages That Convert Attendees

Bizzaboo

To achieve event success and prove ROI, one of the first — and most crucial — steps is creating a registration landing page. Your event registration page is your sales pitch to potential attendees. A poorly designed or confusing registration page can lead to decreased attendance and, ultimately, a loss of revenue.

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How To Monetize Your Events and Increase Your Revenue

Eventtia

A relatively low attendance rate despite a high number of registrants is a common issue in free events. Simply put, an early bird discount or offer is selling your ticket at a lower price for a limited amount of time, typically very early in the registration process. In short, quality over mere quantity. ?

Sponsors 118
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21 Outside-the-box and Creative Event Promotion Ideas

Bizzaboo

Outside-the-box Event Promotion Ideas and Examples How do you ensure your next event shines bright and reaches its registration goals? If there are customers, leads, or particular people you want to attend your event, you may need to go the extra mile to secure their registration. It’s all about creative promotion.