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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Utilize Video Personalization : Create custom video messages for high-value prospects that address their specific needs and demonstrate your attention to detail. Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, social media content, and email campaigns.

Proposal 130
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How Drip Email Campaigns Can Revolutionize Your Hotel Sales Strategy

Smart Meetings

Picture this: as a sales director for a major hotel chain, you spend countless hours attending conferences, crafting personalized offers, and following up with prospects. How can you stay top-of-mind without overwhelming your prospects? This approach delivers unmatched benefits. The answer lies in drip email marketing campaigns.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
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Are Networking Events Worth It for Your Business?

Endless Events

Otherwise, it’s just a social event with no direction. That means it ends up being a money waster with no long-term benefits for your company or the attendees. If utilized strategically, it could be a goldmine for prospective leads and increased brand loyalty. You can always follow up after networking event using social media.

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10 Commandments of Incredibly Successful Trade Shows by @QuickTapSurvey

Techsytalk

Analyze last year’s (and any previous year’s) returns to be sure the show is really worth attending and use social media to set appointments and generate leads before the show even begins. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event.

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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Most brands have social media managers to keep the company in the public consciousness. Technology Creates New Staff Roles. Event planning consultant.

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Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start building buzz now and your target prospects will be ready to stop by on the big day. 6 Months Before the Show. After the Show: Follow-Up.