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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
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10 Commandments of Incredibly Successful Trade Shows by @QuickTapSurvey

Techsytalk

Analyze last year’s (and any previous year’s) returns to be sure the show is really worth attending and use social media to set appointments and generate leads before the show even begins. You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event.

MICE professionals

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How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Most brands have social media managers to keep the company in the public consciousness. Technology Creates New Staff Roles. Event planning consultant.

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Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start building buzz now and your target prospects will be ready to stop by on the big day. 6 Months Before the Show. After the Show: Follow-Up.

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Kick Your Instagram Game Into High Gear: Five Things You Can Do

The Abbi Agency

It captures and shares a feeling with prospective visitors, cultivating a sense of possibility, novelty and excitement. A story: My team at The Abbi Agency has been working a couple of years to create social media for Edgewood Tahoe Resort — a luxury, boutique property on the shores of the famed alpine lake.

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How To Promote Your Virtual Event: A Graphic Guide

Endless Events

The landing page should include the unique selling proposition for your virtual event, images and/or videos, the benefits associated with attending your virtual event, and your call to action. Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects!

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AI for Events: The Future is Here

Endless Events

We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? How chat AI and event apps can tie in with your social media strategy. On the other hand, chatbots can also be very person-driven, but you don’t see the learning and ongoing benefits with this type of chatbot.