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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

Also, while things are slower, reflect on the benefits for travelers. Think about going mobile with advertising, websites, entrance tickets, and more. Tourist locations will want to get their sites on popular travel company websites and encourage reviews to increase exposure. Going Mobile.

Marketing 232
MICE professionals

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How to Brief a Website Development Agency

Tourism eSchool

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95
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CDC Will Allow Cruise Travel to Resume This Summer   

Smart Meetings

A private charter, especially, offers the benefit of no interaction between unrelated parties, the opportunity for crew to oversee safety precautions continuously, and a heightened ability to keep track of those in contact—unlike in an airport with high traffic and no way to limit interaction.

Travel 264
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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 72
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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. See “Benefits Over Features” below for more.)

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Is Travel Sentiment Shifting Among Higher Gas Prices & Inflation?

Advanced Travel and Tourism

DMOs will likely feel tempted to cut back on marketing when there’s a slight economic downturn, but there are benefits to carrying on. You can find out by looking at data like Google Analytics, booking data, and website traffic. Ask in-market partners what they’re doing to keep up interest for prospects.

Travel 197