Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

FEBRUARY 13, 2023

See “Benefits Over Features” below for more.) Benefits Over Features Convertize, a company that helps marketers increase sales from their websites using consumer psychology, points out in a blog post that customers care more about benefits than they do about features. Go with the crowd.

Marketing 98

Marketing Marketing Prospect Affiliate 98

The Abbi Agency

DECEMBER 2, 2021

25% of audiences are looking to brands that they trust to be safe for the health and benefits of themselves and their loved ones. 15% of end users are buying from brands that are honest and transparent, while focusing on societal benefits.

Banking 130

Banking SEO Audience Sustainability 130

Convene by PCMA

MARCH 16, 2022

Proponents of accessible design have long known that accessibility benefits people who don’t have disabilities as well as people who do. Michael Engard is a web developer and UX/UI specialist at mdg , a marketing and public relations agency specializing in audience acquisition for live and online events.

Website 111

Website Automation SEO Social Media 111

Convene by PCMA

JANUARY 19, 2023

But in a world where people spend less than 10 seconds reading an email and are skeptical of generic promises, it’s critical that copy taps into the true, unique benefits and motivations for every audience segment — and compels action with just a few powerful words. “I

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Advanced Travel and Tourism

AUGUST 22, 2023

We’ll explore the benefits of having a high-level content plan on a monthly, quarterly, or annual basis and highlight how this plan can be a linchpin for engaging travel audiences and local stakeholders alike. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

DECEMBER 7, 2021

The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

APRIL 24, 2023

Abstract show features or benefits become stronger and more compelling when conveyed in concrete language. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

APRIL 20, 2023

BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software. Beyond this, all the same benefits of the “old” Google Analytics apply to GA4, just with a brand-new, reimagined user experience, and a data model that’s a better fit for the web of 2023.

Technology 105

Technology Technology Events Event Marketing 105

Solimar International

MAY 8, 2022

I received a degree in Communication with a focus in Public Relations from Virginia Tech. What are some benefits that come from connecting and working with all the various businesses in the region? There are so many benefits from connecting and working with various businesses in the region.

Destination Management 98

Destination Management Organization Management Tourism 98

Convene by PCMA

DECEMBER 11, 2024

Atmdg, were integrating AI-powered tools into our design and development practices in a layered manner, reaping the benefits of faster, more efficient creative iteration without sacrificing the authenticity and human connection that technology cant replace.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

APRIL 6, 2022

A new benefit of attendance is the ability to overcome supply-chain problems. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. Redefine your event’s compelling value proposition.

Retail 98

Retail Public Relations Events Regulations 98

DCI

JULY 19, 2021

Encouraging visitors to experience new cities also helps share the benefits of tourism, including job creation in a broader region. . Destination marketing professionals are having a lot on their plate recently, from evolving pandemic-related marketing strategies and technological changes (e.g.

Benefits 52

Benefits Advertising Remote B2C 52

Tourism eSchool

NOVEMBER 30, 2022

A Value Proposition articulates what problem your experience, product or event solves for your Ideal Customer, the key benefits are that you offer, and what sets you apart from other businesses who offer the same solution to the same problem. What benefits does your experience / product / event offer your Ideal Customer?

Tourism 93

Tourism Tourism Social Media Website 93

Convene by PCMA

OCTOBER 22, 2021

Besides being good for the planet, this program and others like it are clearly good for your exhibitors’ visibility and bottom lines — and the benefits extend to your event.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

Motivation Excellence

JANUARY 26, 2019

If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations. Employee benefits are so much more than a line item HR throws at you. Determine Your Branding. Branding is important for your overall marketing strategy.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Travel Daily Media

SEPTEMBER 4, 2024

The Expo will also discuss solutions and initiatives to clarify Vietnam’s vision for strategic tourism and especially Ho Chi Minh City’s role in developing a sustainable tourism identity that balances economic benefits with cultural, social, and environmental values.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Personalize surveys.

Attendee 116

Attendee Trade Show Registration Certification 116

Conferences that Work

DECEMBER 19, 2016

A virtual meeting eliminates the potential for a public relations disaster.” I believe that the unique benefits of face-to-face meetings will continue to be valued. In previous years, it had held those meetings at the luxurious Greenbrier resort in West Virginia, which the railroad owned at the time.

Meeting 81

Meeting Public Relations Online Remote 81

Convene by PCMA

JULY 28, 2024

Use testimonials that highlight community and personal benefits to make them feel welcome and included. Host a pre-event webinar or Q&A like this one for the MedTech Conference to demystify the event and set expectations — also benefiting people who are considering registering.

Public Relations 52

Public Relations B2B Social Media Events 52

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. And all it takes is some elevated public relations.

Meeting 70

Meeting Publishing Public Relations Planner 70

DCI

JULY 13, 2023

During the 2023 Public Relations Society of America ( PRSA ) Travel and Tourism section conference in Madison, Wisconsin, attendees dove headfirst into a discussion on how best to connect destinations with the meetings and events press.

Meeting 70

Meeting Public Relations Events Panel 70

Convene by PCMA

NOVEMBER 6, 2023

For another event, research revealed a major benefit for event attendees was getting beyond the salespeople in the booths to talk with the engineering staff who could answer tough, highly technical questions. This is the kind of information that exhibitors deserve to know to increase the likelihood of having a successful show.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

MAY 19, 2023

But when marketing those exhibitors and booths to audiences, that’s when the conversation turns to benefits: exploring trends, building partnerships and hands-on discovery. Vanessa Page is a copy director at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

DCI

JANUARY 13, 2022

As new technology and new practices develop, so must the methods that travel pr professionals use to track the effectiveness of their travel public relations efforts. It simply doesn’t demonstrate how your media placements are benefiting the destination’s marketing strategy. Skip Ad Equivalency. Using ad equivalency is archaic.

Advertising 52

Advertising Prospect Public Relations Media 52

Convene by PCMA

AUGUST 25, 2023

Courtesy Tech Ladies) Professionals, especially Gen Z, seem hungry to be a part of private networks that often vet their members and offer exclusive benefits. Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Networking 52

Networking B2B Public Relations Online 52

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. “We

Media 52

Media Public Relations Publishing Vendor 52

Bizzaboo

JANUARY 8, 2024

Ensure your email content aligns with your event branding and reinforces the key messages and benefits of attending. Media coverage and PR: Assess how the media and public relations talk about your event. Personalize your emails and segment your audience to provide relevant and targeted information.

Conference 105

Conference Social Media Sponsors Registration 105

Motivation Excellence

MAY 12, 2020

Companies can ensure that their employees feel satisfied by offering them very good benefits, excellent pay and security in their jobs. The components are related to the employees’ benefits of being a part of the organization. There are also components that relate to the employees’ contributions to the organization.

Communications 130

Communications Communications Human Resources Organization 130

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement.

Registration 52

Registration Marketing Marketing Social Media 52

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s I think we’ll explore the opportunity to see if we can use it in other channels to try and obtain the same benefits we’re seeing in the digital space, just by showing real people doing real things,” he said.

Website 52

Website Social Media Public Relations Platform 52

Crowdriff

JULY 5, 2017

Visit Houston also partnered with a Mexico-based public relations agency to help onboard influencers south of the border to promote the Hola Houston campaign. “We The campaign has been really successful, we think that we can continue benefitting from the same message for at least another year,” she said. “We

Social Media 52

Social Media Website Public Relations Promotion 52

Bizzaboo

JANUARY 10, 2024

With travel professionals in over 140 countries, American Express Global Business Travel ensures customers and travelers benefit from its robust support. This collaborative approach benefits our clients now more than ever, as they look to build their careers and their brands across multiple disciplines and platforms. Cadence, Inc.

Management 98

Management Advertising Events Consulting 98

Endless Events

JULY 6, 2020

The more qualified people they have in the audience, the more benefit they get out of sponsoring your event, right? The art of Public Relations shifted quite a bit with the advent of digital marketing. Leverage Your Sponsors. Much like your virtual speakers, the sponsors of your virtual event are important stakeholders.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

Smart Meetings

JUNE 14, 2021

Julie Hall, public relations manager for AAA, confirmed this in an email to Smart Meetings. “We If a new driving job or unemployment benefits are paying the same or more, why return to rideshares? With domestic travel roaring, the demand for rental cars is soaring—and so are the prices. The Workaround.

Preparation 264

Preparation Manufacturing Public Relations Proposal 264

DCI

SEPTEMBER 21, 2021

The mentorship and partnership with Vazquez yielded immediate benefits, with three federal contracts within the first ten months,” says Smith, “all as a direct result of the guidance and support of Vazquez.”. Part of Smith’s growth plan for Journey had been attaining 8(a) certification for government contracts five years ago. Serious success.

Media 75

Media Contracts Contracts Government 75