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It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. The Security Benefits Of Event Technology.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration? Product launches.
But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. Event Registration. With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees.
Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Registration & Attendee KPIs. Number of total registrations. Pageviews on the registration microsite. Socialmedia mentions: create your own event hashtag or socialmedia profiles.
Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Don’t promote your app just on registration day — share your event app deets with attendees ASAP so more people get the memo ahead of time. Add printed signs near registration, session rooms, and break areas.
Create Sustainable Meeting Packages: Develop turnkey solutions that bundle eco-friendly practices like paperless registration, plant-based menu options, and carbon offset programs. Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, socialmedia content, and email campaigns.
Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Account for accessibility.
The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. Increase your presence on socialmedia. socialmedia wall). RT with #StellaMutual #Sweepstakes for a chance to win exclusive account holder benefits.
With a reported 350-400 registrants, the summit will be attended by planners, suppliers, domestic and international buyers, press and cultural heritage and climate community representatives. Downtown Richmond, Virginia How to Get Involved Registration for POPS is open now and the registration information can be found here.
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. How chat AI and event apps can tie in with your socialmedia strategy. Event team support.
You most likely already have a website, an email list and are set up on socialmedia platforms so leverage that! Having your information readily available on your site, blog or social channels makes it easier for your attendees to locate your information. SocialMedia Channels. Digital Event Planning Benefits.
However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. A note to planners : Registration and onsite services appear to be in the earlier stages of development, but the easy login experience makes it simple for the users once their information is on the platform. .
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging socialmedia to reach your audience. Keep the buzz going online with socialmedia. Influencers can also help grow your audience.
Participation and engagement can also be tracked by monitoring app activity, chat activity, live polling, and by tracking socialmedia updates. Respond to questions on your socialmedia accounts, send regular email reminders, and make it easy for attendees to sign up for updates. Prepare for and market event registration.
Event ticketing and registration are the first — and perhaps most important — opportunities to impress attendees with a seamless, personalized experience and set the stage for a successful event. of event organizers have seen growth in registration. of event organizers have seen growth in registration. Meanwhile, 56.2%
It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Sponsors, too, can benefit greatly from being involved in your community.
After all, your goal is to maximize registrations. Create a SocialMedia Event and Advertise There People search socialmedia — particularly LinkedIn — to discover industry events and opportunities. Because of this, your brand should consider using social channels to generate buzz and increase exposure.
Use an integrated platform that manages all your registration tasks at once. This podcast from SocialMedia Examiner discusses the best ways to create a loyal Facebook following through Groups. Check-In Tip for a Headache-Free Event. it’s important to make your check-in process as impressive as possible.
From socialmedia marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Include easy-to-spot icons linking to the event’s socialmedia pages, registration page, and so forth.
An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees.
Ten Years Ago… Will speaks of the advent of “socialmedia”, while Dustin brings up Dustin “definitely more safety, security dedicated positions” And Will also adds that “all the video engineer’s role within the general session has really expanded to lots of different roles. Yes, they are.
In this list, we cover tips to help you drive registration, boost webinar attendance, and host better virtual events overall. Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. GoToMeetings reports that email drives 57% of webinar registrations.
From effective event registration, mobile apps, and audiovisual and presentation technologies, to socialmedia and live streaming, the list of event tech solutions available to event planners is endless. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.
Benefits of Using Virtual Event Platforms. Here are just some of the benefits of using virtual event technology : Better Production Quality: Event software gives you the power to host or stream high-quality virtual events. Can I brand the event’s website, mobile app, and registration page? Event registration tools.
97% of millennials own a smartphone leverage this to your benefit by creating a conference event app. Yapp allows you to track data, import content, showcase speakers, link socialmedia outlets and gives you feedback from your attendees. . The Benefits of Conference Event Apps. A More Personalized Experience.
“But it’s a high speed, greater security, there’s a lot of benefits to it. “The ones that grabbed onto socialmedia 10 years ago, it’s the same thing. Fully happen this next year or the next few years for the events industry, I think”, says Corbin. You wear your name badge around your neck.
For example, ticket sales can be improved by the trio of socialmedia campaigns, referrals, and follow-ups. Retarget Your Event for Better Registration Numbers. There are more forms of retargeting along with their benefits presented in this Bizzabo guide. Think Green Event Planning. Click To Tweet.
In B2C event marketing where your aim is to attract attendees, you can use marketing techniques that are more gravitated towards communicating personal benefits and driving positive emotions. With that being said, we can generally break down most event marketing strategies into four different phases: Pre-Event Registration.
Consistency in branding across all touchpoints, including websites, flyers, and socialmedia, can increase brand recognition and engagement. When designing a landing page, it’s crucial to have a well-defined structure that guides the user toward the event registration page.
General Admission or VIP) Early bird registration specials Generating excitement early in the promotional stages but failing to keep the momentum going is a common mistake new event planners make. Early bird registration offers, “last chance” reminders, and other dynamic ticket pricing strategies help boost ticket sales.
Feedback uncovers pain points — like registration issues or problems with a virtual event platform — that can be addressed to improve the attendee journey. Asking fellow employees to put the benefits into their own words reinforces their positive experience at the event and secures its slot in the marketing budget for next year.
Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event. Event management also benefits from personalization. Learning how to make the best use of company assets is also important, along with the proper timing of registration.
We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan. SocialMedia Event Branding Socialmedia has significantly transformed the way businesses approach event branding.
You could promote your event on socialmedia, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? Want to help potential registrants convince the right people to let them attend?
App information should be included in email signatures, event newsletters, and registration confirmations to spread the word well in advance of the event. According to a checklist from Swapcard , featuring a “Download the App Now” banner on the registration page or event microsite is another simple way to promote the app early on.
” Nathaniel Holic, Manager, Meetings & Registration, BOMA International I would make sustainability a core requirement for events with tangible, measurable outcomes. ” Iva Popova, Senior SocialMedia Manager, Kenes Group It would be eliminating food waste at events. 12-15 in Houston, Texas.
In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.
In this article, we’ll delve into the transformative impact of AI chatbots on the event scene, exploring the myriad benefits they bring to both attendees and organizers. You can add these chatbots to websites, mobile apps, and socialmedia, giving attendees one central place to interact.
For example, repeat registrants would mean they are really engaged, and a high level of socialmedia activity means they are spreading the word. Which type would benefit your trade show the most? Attendee satisfaction is more than just a survey with a happy and a sad face.
It involves various marketing strategies and tactics, such as socialmedia campaigns, email marketing, content creation, and advertising. The primary objective of event marketing is to drive registrations, increase attendance, and create buzz around your event.
Outside-the-box Event Promotion Ideas and Examples How do you ensure your next event shines bright and reaches its registration goals? If there are customers, leads, or particular people you want to attend your event, you may need to go the extra mile to secure their registration. It’s all about creative promotion.
Your socialmedia presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, socialmedia can attract your audience and ultimately increase your bottom line. Friend of a Follower.
By creating memorable experiences like interactive booths, live polling , socialmedia contests, and gamification you not only capture contact information but also build meaningful connections. For your team, the benefits are even greater: increased lead capture efficiency, reduced manual errors, and immediate access to lead data.
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