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When we tell clients about the benefits of event platforms, they still ask: But why not Zoom instead? There are some instances in which Zoom might make complete sense to host your virtual event, but once you learn about all the benefits of event platforms, it will be hard to settle for a regular video call. Let’s explore!
This blog post explores how event managers can track their attendees and the most significant benefits of attendee tracking. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and event apps, Event registration software, Other attendee tracking software solutions.
It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. The Security Benefits Of Event Technology.
Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Registration & Attendee KPIs. Number of total registrations. Pageviews on the registration microsite. Sponsor revenue. Sponsor logos clicked. Happy planning!
However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. Building events since : 2018. Albert’s Aha! Building events since : 2015. Albert’s Aha!
What does your sponsor forecast look like? Did you have sponsors in your previous event? Are you charging enough for all their benefits? On the contrary, plenty of sponsors can get a lot more out of digital experiences than live ones. Includes everything from Google ads to vendor and sponsor associated costs.
IMEX Group worked with pc/nametag to manage registration for the 12,000 attendees who descended on Las Vegas for IMEX America in October. Bizzabo’s Klik Experiential wearable integrates into the company’s registration, check-in and lead-retrieval data flow to capture behavioral data. Attendee Benefits. Environmental Benefits.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?
Through a platform, you can gather data, share resources, and even increase the visibility of your event sponsors. Don’t promote your app just on registration day — share your event app deets with attendees ASAP so more people get the memo ahead of time. Add printed signs near registration, session rooms, and break areas.
With a reported 350-400 registrants, the summit will be attended by planners, suppliers, domestic and international buyers, press and cultural heritage and climate community representatives. Downtown Richmond, Virginia How to Get Involved Registration for POPS is open now and the registration information can be found here.
The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time.
This will include things like contactless registration solutions, masks, hand sanitizing stations, mandatory tests or vaccinations, and more. Not to mention the additional benefits that the virtual option brings to the table. You can increase your ROI and offer more benefits to sponsors and exhibitors.
No wonder registrations soared off the charts. Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? What if registrants are divided? Maximize all benefits. You planned a spectacular event.
One of the big benefits of hosting a hybrid or virtual trade show is that it’s easy to increase accessibility. It may be listening to a certain speaker, visiting a particular sponsor, connecting with colleagues, or attending a new product demo. Have stakeholders demo the technology and practice dry runs. Account for accessibility.
It comes with a slew of benefits, including continuous audience engagement and endless branding opportunities. Offer them to them first and give them a sold month before you open up your registration to non-community members. Step 5: Include Event Sponsors. They’re a goldmine of attendee data and sponsor opportunities.
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. And when you deliver, to be next to that customer, participant, sponsor or speaker as they need you.
” Next, he breaks the benefits down for us. “Previously, we were doing in-person events and we were focused on selling tickets, increasing registrations, and executing the event. But having said that, we do see the value of a HubSpot or Salesforce because they’re standalone great CRMs.
A great app will also allow you to track your ROI and monetize sponsors. 97% of millennials own a smartphone leverage this to your benefit by creating a conference event app. How can you leverage your app to include sponsors? The Benefits of Conference Event Apps. What does everyone always have on them nowadays?
Its full suite of event management tools includes event registration and check-in, advanced analytics, mobile event apps, customizable branding and design, engagement and networking tools and more. Read More: State of Virtual Meeting Tools Attendees gather in an event space and meet sponsors, speakers and network with their community.
It can uplift individual attendees, sponsors and exhibitors, and even your CEOs and board members. To educate, look to post-event reporting. Everyone gets more comfortable with the financial and the experiential changes that have to take place in order to meet [sustainable goals].”
You should approach sponsors at this early stage as well. Of course, there should also be a way for the sponsors and attendees to suggest how to create these engagement opportunities. Retarget Your Event for Better Registration Numbers. It all starts with goal setting and the establishment of a rough draft budget.
From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. The Benefits of Using Event Technology Event technology has become an essential component of modern-day events.
Of course, there are the various tools of promotion and the whole registration affair which needs to be as smooth as possible. This synergy between the two industries could greatly benefit from having dedicated teams that have relevant events software at their disposal. Those should also be in line with the company goals.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. It helps with things like managing registrations, selling tickets, and promoting your event.
After all, your goal is to maximize registrations. For example, creating an event on LinkedIn or advertising on Facebook are great ways to drive registrations for your virtual event. You may consider offering event incentives to drive registrations and encourage participation. Don’t be.
An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. An event website serves as a centralized platform for the promotion, registration, and communication of all event-related information to the attendees.
EVA tackles that tough part, turning data into dashboards and giving business event organizers the benefit of being able to quickly and easily understand how their meeting is performing. The registration journey is pre-defined based on parameters. Automatically assign registration types and discounts based on the attendee profile.
That’s usually a question of 1) who’s going to benefit from the purpose of the event or 2) who needs to be present to work towards a goal. Sure, your event may not be as evolved as Experient’s, but every event can benefit from some personalization. The success of your event probably hinges on your ability to get registrations.
Additionally, a strong brand image can help establish trust and credibility with potential attendees and sponsors. When designing a landing page, it’s crucial to have a well-defined structure that guides the user toward the event registration page. Event Name and Logo The event name and logo are the face of the event.
Prepare for and market event registration. Outline the entire registration process in great detail. Planners should know exactly when registration will open, how long it will be open, and precisely how many tickets or spaces are available. Up next, check out our guide on how to get sponsors for an event.
You can then start planning for the target sponsors, event speakers, and exhibitors. On-site lead coordinator: the go-to person for anything that happens on the day of the event at the venue, the main contact for the venue for the vendors, exhibitors, sponsors, etc. Step 7: Confirming Speakers, Exhibitors, and Sponsors.
To achieve event success and prove ROI, one of the first — and most crucial — steps is creating a registration landing page. Your event registration page is your sales pitch to potential attendees. A poorly designed or confusing registration page can lead to decreased attendance and, ultimately, a loss of revenue.
Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. A relatively low attendance rate despite a high number of registrants is a common issue in free events. Better-quality attendees. In short, quality over mere quantity. ?
B2B event marketing happens when you are offering your event to other businesses, whether to attract their employees to attend the event, to get the business involved as an exhibitor, or even as a sponsor. With that being said, we can generally break down most event marketing strategies into four different phases: Pre-Event Registration.
Event personalization can be done through streamlined registration processes and the use of mobile apps throughout the event. Event management also benefits from personalization. Speaking of booth strategies, you don’t have to be the size of a major sponsor to make an impact. Craft a Winning Exhibit Strategy.
The Promenade was the hub of Convening Leaders 2022 at Caesars Forum, offering networking spots, sponsor activations, and the Work Lounge sponsored by Visit Indy. Some organizations put registration services in the hub to help welcome the participants. Jacob Slaton Photography).
App information should be included in email signatures, event newsletters, and registration confirmations to spread the word well in advance of the event. According to a checklist from Swapcard , featuring a “Download the App Now” banner on the registration page or event microsite is another simple way to promote the app early on.
Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend.
Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. A well-designed event registration landing page should provide all the crucial information your potential attendees need.
Include easy-to-spot icons linking to the event’s social media pages, registration page, and so forth. Bonus tip: Add direct links to sponsor pages, speaker profiles, and other participating business sites to further expand the event’s reach. Provide informational content that your audience will find valuable.
For event experience leaders, effective lead retrieval ensures your team along with sponsors and exhibitors can turn attendee interest into actionable follow-ups while maintaining a smooth and engaging event atmosphere. Lead retrieval apps Lead retrieval apps make capturing and organizing attendee information a breeze.
Whether your event is virtual, hybrid, or a mix of both, here are some of the benefits of event creative: Improved Attendee Engagement. From an event’s name and logo to sponsors and swag, branding design will help you create an event experience that’s all your own. They also prioritize staying within budget and gaining registrations.
Soon enough, both event planners and attendees understood the unique benefits of virtual events over their in-person counterparts: it’s cheaper to host (and typically the registration fees are also cheaper for participants), faster to organize, and you don’t have to worry about travel arrangements and accommodations.
Event professionals are exceptionally well placed to design engagement opportunities that will capture valuable data for presenting partners, sponsors, and exhibitors alike. Something as simple as using the top sponsor’s brand name as a password for a big-ticket presentation can deliver real proof of ROI.
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