This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Amongst many other things, socialmedia became a true pillar of the way human beings communicate with each other. What Does SocialMedia Mean For You?
It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. The Security Benefits Of Event Technology.
It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. Socialmedia influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.
The research was presented at the council’s Global Summit in Perth, Australia, and highlighted how remote regions are most likely to benefit from the surge in Indigenous travel. Onshore activity options, location variety and luxury accommodations are additional draws, as are the sustainability benefits of smaller seacraft.
It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. Socialmedia influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.
The truth is that by partnering with a marketing team, sales departments can benefit greatly. Here are the most important benefits of sales and marketing working together: 1. Consider the benefits on your organization of having both teams in sync and working towards the same goals. Especially for your stakeholders.
With that in mind, let’s look at the main benefits of user-generated content and what it means for your company. With those thoughts in mind, here are some of the most significant benefits of UGC you should be implementing for success. Grow Your SocialMedia Channels. What is User-Generated Content? In 2020, over 3.6
If you’re running an event venue business today, socialmedia must be part of your venue marketing strategy. But how can you make sense of the many socialmedia options and use your time effectively? In this post, we’ll help you hone in on the top event socialmedia platforms.
Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. This approach delivers unmatched benefits. How can you stay top-of-mind without overwhelming your prospects?
having 50% more socialmedia impressions than your previous event). PURPOSE: Engage attendees and build socialmedia presence. One way to drive engagement at your event, with the added benefit of getting your socialmedia accounts buzzing is to gamify socialmedia promotion.
If you can get your ordinary attendee asking questions, sharing his experience on socialmedia and having a great time your event is a success. Socialmedia worthy location can be a hit by itself! Ask participants to respond to online questions using hashtags on socialmedia or a survey that’s projected onto a screen.
People just can’t get enough of socialmedia. Sprout Social has the usage stats to back this up: reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on socialmedia daily. Another big benefit?
Across our communicationswhether on our homepage, socialmedia channels, or Fan Zone TVwe addressed sustainability topics, supported by banners and direct interaction from our volunteers. This provided a significant benefit for regional sports development. EURO host cities adopted this UEFA-mandated concept in their own ways.
Both require a specific approach, but their benefits are unique, making them a powerhouse when used together. You should be both proactive and reactive in your approach.
In today’s digital age, socialmedia has become an integral part of our lives. Socialmedia platforms like Instagram, LinkedIn and YouTube have algorithms that prioritize accessible content. Non-native speakers, older adults, and people with low literacy levels also benefit from accessible content.
SocialMedia Advertising Socialmedia channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.
Convert Webinar Content to Multiple Formats : Extract key insights from webinars to create blog posts, socialmedia content, and email campaigns. Utilize User-Generated Content : Encourage clients to share their event experiences on socialmedia with branded hashtags. Contact Smart Meetings today to help you get started.
No wonder it has become one of the most popular benefits of event platforms ! Some compete for awards, some enjoy competing, while others appreciate social recognition and socializing. Among the most popular game formats are contests with points systems and leaderboards, scavenger hunts, and socialmedia activity.
Here we’ll delve into the ways a content plan can captivate communication between socialmedia marketing, digital ads, the CEO, PR department, and the sales team. SocialMedia and Digital Ads Collaboration In the fast-paced world of socialmedia and digital advertising, consistency is key.
Consider that virtual photo booths may not be new to the scene, but they’re still a good way to engage event attendees by allowing them to take pics, add backgrounds and overlays, and post them to socialmedia. And speaking of socialmedia, don’t overlook this now-old friend. Account for accessibility.
Is SocialMedia Marketing Too Hard? There are so many things going on in socialmedia that you often wish everything is in just one place. Well, your marketing dreams have been answered with the SocialMedia Canvas. The Canvas is a one-page guide that lets you easily create a strong socialmedia strategy.
But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. SocialMedia Metrics. When it comes to measuring the success of virtual events, socialmedia metrics can be particularly helpful. How likely would you attend another event by the same event agency?
The majority of Gen Z-ers have never experienced life without mobile phones, and many take for granted the ability to stay in perpetual contact with one another, usually via socialmedia. Social responsibility also ranked high.
Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Don’t forget to promote the app via socialmedia, email, and your website, so you reach as many attendees as possible. . Sometimes attendees need an engaging visual that explains all of the benefits of using your app.
Brand awareness and product mentions are nice, but sponsors want an idea of how this sponsorship benefits them. . Socialmedia and press coverage. Promoting the heck out of your sponsors on socialmedia. . To generate interest, you can announce a call for sponsors on socialmedia, your website, and your email list.
The Benefits Of Experiential Event Marketing. The benefits of experiential event marketing highly resemble the benefits of event marketing itself. Increase your presence on socialmedia. socialmedia wall). RT with #StellaMutual #Sweepstakes for a chance to win exclusive account holder benefits.
Otherwise, it’s just a social event with no direction. That means it ends up being a money waster with no long-term benefits for your company or the attendees. Even in the age of socialmedia and Skype, 84% of people still prefer in-person interactions. You can always follow up after networking event using socialmedia.
In this way, the act of pampering oneself benefits the greater community. To engage younger demographics, try promoting cause marketing campaigns on socialmedia. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way.
Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level. Socialmedia mentions: create your own event hashtag or socialmedia profiles. We’ve outlined several in each group. Happy planning! Registration & Attendee KPIs.
Decide your marketing channels to promote your event: socialmedia, email marketing, podcasts, blogs, ads, etc. These may include: Socialmedia. If you’re following the community model, you’ll also greatly benefit from an overarching marketing timeline that maps out your multiple events and other brand activations.
It can be used in a variety of contexts, like on a website, in emails, socialmedia, etc. When planning your next campaign, think about the benefits that video can bring to your messaging: It’s Storytelling on Steroids. And socialmedia usage is prolific—Facebook, Instagram, TikTok and Twitter all have millions of active users.
Thanks to socialmedia—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. For smaller events, socialmedia, paid search ads, newsletter blasts, blog posts and digital PR outreach can help. The challenge is ensuring that the event is a genuine success for those in attendance.
We’re going to take a deep dive into the benefits of using AI for events and uncover: What are chatbots and their perks? How chat AI and event apps can tie in with your socialmedia strategy. On the other hand, chatbots can also be very person-driven, but you don’t see the learning and ongoing benefits with this type of chatbot.
You’ll be thrilled to hear there’s a whole lot of benefits for event goers, presenters and planners too. The benefits of hybrid events. It sounds like you could benefit from virtual attendance at events – but your speaker is the one who attends virtually, rather than event goers. But, it’s not just for the VR-buffs.
Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Most brands have socialmedia managers to keep the company in the public consciousness. Roles that can be performed remotely include: Socialmedia manager.
on video content… and then only post it to socialmedia. You need watchers to take action in a way that benefits your organization and meets your end goals. The combination of media helps reach more people, including those who prefer to watch a video over reading text. SocialMedia Videos. Explainer videos.
Benefits of Videoing Your Next Conference. Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending. Want to promote your conference on socialmedia? Spread Information to a Larger Audience. Repurpose Footage.
The highlights or the recap of the experience can easily be compiled and shared on your socialmedia channels, within blog posts, landing pages, or even webinars. Email campaigns and Youtube are also great marketing avenues that would greatly benefit from the video content generated before and during your event.
According to SocialMedia Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business. Other Benefits of SEM. Evaluate the data, then repeat and improve.
What are the benefits of hosting the same event on two separate occasions? Event planners are moving towards the hybrid model because hybrid events have many benefits. When planned asynchronously, those benefits only deepen in their impact. Why asynchronous events? A great asynchronous hybrid event case study is IBTM 2021.
The speakers and panelists will be discussing the benefits and misconceptions of nontraditional venues such as museums, sports centers and multipurpose establishments while providing education regarding the approach to utilizing these edgier locations. Post it on socialmedia to get the word out! 3) Take advantage of U.S.
A story: My team at The Abbi Agency has been working a couple of years to create socialmedia for Edgewood Tahoe Resort — a luxury, boutique property on the shores of the famed alpine lake. But, ultimately, likes are cheap on socialmedia. Everybody likes to be liked. Note: Remember that performance takes many forms.
Blame it on the Millenials, or blame it on socialmedia. Why it’s a buzzword, why you hear about it so frequently is because of socialmedia. Socialmedia has done a lot of things to mankind. But autographs are stuff, and this is sharing experiences through socialmedia.
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions. To find event sponsors, you must start your search ASAP.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content