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That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Follow the Best by Checking out These Blogs. Fortunately, in the events field, the very best tend to write and share their experiences for the world. This list contains 20 must-follow blogs for the event professional, from well-known brands like Event Industry News and Endless Events (that’s us!)
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. Eventapps. Social media.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase EventApp Engagement. #
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
Although event themes are often reinvented from one year to the next, you still need to make sure the theme you decide on resonates with the core values of the client. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. Both for you and event goers!
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! Comment below and let us know!
It is essential to ensure that the website design aligns with the event’s brand identity and conveys its essence to potential attendees. Therefore, a carefully crafted website design can be a key asset in creating a memorable and successful event.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketingblogs and subscribing to fresh content from event planning websites. Read Now 3. Read Now 4.
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Measure engagement live in your eventapp or on social media.
Cognovi Labs uses AI to understand the emotional undertone in textual or transcribed data from publicly available information, including social media and discussion forums, blogs, and the deep web (where contents are not indexed by standard web search engines), as well as from such client data as surveys and call center transcripts.
That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events. any advanced event technology) should also be highlighted with a FOMO subject line. Videos, even more.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a Back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. A few metrics to include are: How many attendees were at the event?
Start adding any on-demand content to your event website. 72 Hours After the Event — and Beyond Meet with your sales and marketing teams as soon as possible to analyze the event, discuss actionable items like lead nurturing, and share feedback from attendees and clients. Secure event management and planning software.
Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down. The virtual eventmarket is expected to grow more than 20% annually, reaching $617 billion by 2030. Event analytics is like Netflix.
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every eventmarketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.
Wouldnt it be great to have a single software to handle event planning and execution from start to finish in one place a full-service platform that simplified events for attendees, sponsors, and your team? Enter all-in-one event management system (EMS) solutions. Use digital-first communications.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Does the platform boost efficiency and control costs?
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. of organizers say event software has a major impact on the success of their events. wearable event technology). A remarkable 62.9%
Once you have your template, you can clone and reuse it for multiple events. The best eventmarketing emails pack a one-two punch. Armed with data-driven insights, you’ll increase registrations and fill your event with the people you want to reach most. Tool #3: Eventapp push notifications pump up engagement.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Bizzabo – The world’s fastest growing event tech company – #EventIcons Episode 83. Tips For The Perfect Event Website – #EventIcons Episode 88. Event Farm.
So, what’s an event planner to do? Easy: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year.
Building a multi-channel promotional plan A great event promotion strategy doesnt rely on just one channel its a mix of email marketing, social media, content, and paid advertising working together to generate interest. Use social media to share sneak peeks, behind-the-scenes updates, and speaker spotlights to build anticipation.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Well guide you on creating backup plans that save the day.
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