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Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Create a purpose-focused event structure. Further enhance audience connection with your event’s ‘why’. Go paperless.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
of Website Visits from Event Page. of Prospects Added to Database. # Event Staff Reporting, Event Management Software. Increase EventApp Engagement. # of Event Community Check-ins. # of EventApp Downloads. Event Management Software. of Event Hashtag Mentions.
Advanced attribution and analytics tools (like Google Analytics and Bright Funnel) can help event marketers keep track of this metric for most online interactions. Example : Someone visits your blog, visits your event website, and then attends an event. Pro: It’s s imple — in theory.
When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. Why would potential event participants register or attend an event if they already know everything that’s going to happen?
That’s why we created this blog post highlighting four trends driving our industry forward. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. Consider tools like digital badges, mobile eventapps, wayfinding apps, and digital signage.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Event planning and analytics software. Event marketing software. Onsite event registration software. Mobile eventapp. Build Your Event Website. Generating leads.
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. Car companies invite prospects to customize their dream car in a virtual environment and see how it looks before they make buying decisions. Your primary goal will guide your strategy and keep your team on track.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.
Educate customers and prospects? Make a list of all your potential event goals. For example, how many quality prospects will you add to your database? Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? Increase sales?
Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy. Lead retrieval should be nested right in the eventapp. pop out] Integrating lead retrieval within the eventapp simplifies the process. How do you fix it?
AI-driven matchmaking algorithms can suggest potential connections based on attendees’ profiles, interests, and objectives to improve the relevance of networking prospects. In-person, icebreaker events can make use of mobile technology through alerts that both invite people to participate and convey essential information about how.
Should you double down on cryptocurrency, and how might its prospects be impacted by the policies of central banks? Featuring both live polls and live Q&A, Stovas mobile eventapp is a powerful tool for activating attendees during sessions. Your event technology should support all of these efforts.
After pivoting to virtual events during the pandemic, INBOUND was in person in 2022, with prospective attendees given the option of joining virtually if they’d prefer. Ultimately, more than 70,000 people registered for the event, with more than 10,000 attending in person and the rest showing up online. .
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Or meet with prospects while touring the Louvre in Paris. You can do all this and more with metaverse events. A post-event engagement strategy helps you make the most of your investment. Continue the conversation via your mobile app. Modern eventapps are packed with interactive tools for in-person and virtual meetings.
Start by segmenting your audience and crafting targeted email campaigns that highlight key event benefits, featured speakers, and exclusive perks. Content marketing is another powerful tool think blog posts, videos, and infographics that reinforce why your event is a must-attend.
In 2022, INBOUND took on a hybrid format, with prospective attendees given the option of joining virtually if they’d prefer. Ultimately, more than 70,000 people registered for the event, with more than 10,000 attending in person and the rest showing up online.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Well guide you on creating backup plans that save the day.
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