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That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. Not only is event planning somewhat of an art form, it can now also be a science! In this blog post, we explore how to measure event ROI based on clearly defined goals and key performance indicators.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. The Benefits of Attendee Tracking.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Promote Your Event.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Follow the Best by Checking out These Blogs. Fortunately, in the events field, the very best tend to write and share their experiences for the world. This list contains 20 must-follow blogs for the event professional, from well-known brands like Event Industry News and Endless Events (that’s us!)
There are a ton more opportunities to do that now with further and further sophistication of event technologies. Including things like eventapps. Or you might be able to have a coffee sponsor next year. So you’re not saying like, “What should we blog about? ” Sponsors.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel?
Although event themes are often reinvented from one year to the next, you still need to make sure the theme you decide on resonates with the core values of the client. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. Check out our blog on unique venues here.
We focused on sponsors and the discussions were lively and interesting! Here’s a recap of our discussions: What role do your sponsors play at your events? Sponsors are valued partners; how do you enroll them into your planning process? What are some sustainable opportunities for a company to sponsor?
B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Each section has clear takeaways you can implement, covering well-known areas like email, VR, AR, live streaming, eventapps. Spicing up Your Event Keynotes.
Whether it was a Whiteboard Wednesday or a blog post , we want to make sure you’re familiar with the human component of events. And a technical producer is one of those components, one that can make your event a lot better. And how much credit do you give to a technical producer? All of the technology wrapped into one.
Today the iconic Hugh Forrest of SXSW joins us to discuss everything an event planner would want to know about the event. We will discuss how the South by Southwest Interactive Festival turned into the event it is today. How they work with sponsors and brand activations. You WANT to check these out!
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Make the connection.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
During the session, Holsinger joked with participants that they should tuck their feet under their chairs because he was going to step on some toes — there is a disconnect, in many cases, between what event organizers have been offering at their events and what attendees say that they want, the survey revealed.
Announce winners on social media and include event-related prizes for contest winners. Plan your setup needs in advance with free event diagram software for smooth activity transitions. Measure engagement live in your eventapp or on social media. Event engagement made simple! Track new and returning visitors.
It’s no surprise that modern event attendees expect a mobile eventapp that delivers all the information they need about that event to their smartphones, and to be able to use their phones throughout an event. What is a mobile eventapp? How can mobile apps improve events?
It’s no surprise that modern event attendees expect a mobile eventapp that delivers all the information they need about that event to their smartphones, and to be able to use their phones throughout an event. What is a mobile eventapp? How can mobile apps improve events?
For a more modern approach, ask attendees to submit their answers through your eventapp during a general session and create a word cloud on screen as they respond. For digital events, create a virtual bulletin board or activity stream instead. Before, during, and after the event, show your gratitude to everyone involved.
From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Otherwise, you’ll not only make more work for yourself, you might also p**s off a few attendees (and even sponsors). Venue Sourcing 101.
No matter what your goals, KPIs, budget, or team size, you’ll want most — if not all — of the following tools to make event planning and execution more manageable and better for everyone involved: Event registration software. Event planning and analytics software. Event marketing software. Mobile eventapp.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
Advanced attribution and analytics tools (like Google Analytics and Bright Funnel) can help event marketers keep track of this metric for most online interactions. Example : Someone visits your blog, visits your event website, and then attends an event. Pro: It’s s imple — in theory.
It’s time to ignite your networking game with innovative corporate event ideas that will leave a lasting impact on your professional development. This blog will provide you with unique and impactful networking event trends that are taking the corporate world by storm. Let’s dive in!
Not sure you need event technology? of their marketing program budget to hosted and sponsoredevents. . Like most businesses, you’re probably seeing an increased budget allocation for events, so you need event technology that can run all of your events — no matter the format, size, or type — more easily.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. Encourage partners to sponsor paperless solutions instead.
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Does the platform come with an eventapp?
In an age where folks increasingly expect seamless experiences across platforms, it’s critical to look for gamification tools that work with your eventapp. Sponsor booth badge scanning: Encourage attendees to get their badges scanned at as many sponsor booths as possible, with rewards given to folks who meet with the most companies.
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Confirm attendance with sponsors and partners. Ensure your event technology partners are available for day-of event support. Choose an event location and venue.
Wouldnt it be great to have a single software to handle event planning and execution from start to finish in one place a full-service platform that simplified events for attendees, sponsors, and your team? Enter all-in-one event management system (EMS) solutions. Bottom line: Event management software rockets efficiency.
Then, when you use an app for that event, you can zero in on the right metrics to see how your event measured up. There are usually six different kinds of event and meeting stakeholders: participants, speakers, sponsors, exhibitors, meeting owners and the meeting organizer (a.k.a
If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to eventapps and gamification, check out this grab-bag of free downloadables. The 2018 EventApp Bible. Digital Event Essentials Guide. Media Type. Media Image. transactionID. Download here.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy.
Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. But here’s the good news… Modern event tracking tools – like eventapps, digital badges, and iBeacons – make data capture a breeze. Event analytics is like Netflix.
You want events that can give you direct access. For other enticing booth design ideas, check out our blog post “13 Ideas for Your Next Trade Show.” First, create interest with customized content, including fun videos, blog posts, slide shows, emails, press announcements, and more. Attract with compelling content.
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Other participants, like speakers, sponsors and exhibitors, all benefit from a smoothly-running event.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Discover more details on Eventtia’s pricing page.
Take these examples below: Create copy fast: A recent experiment by Skift found that ChatGPT is good at generating accurate, straightforward promotional copy and surveys for attendees and sponsors. Suggest possible sponsors for a new conference about AI and machine learning in event management.
Clients can also opt for premium modules and enterprise-level features and services, including white labeling, custom URLs, SMS alerts, extended API use, email domains, additional admin users, B2B matchmaking, additional sponsors, and premium support. Do you want to know what the best event management platform is?
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