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That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
I'm here to share seven tried-and-true strategies to help you not just survive but actually thrive at IMEX America and other big industry events. Because, according to SITE’s latest IT&ME Survey of corporate event organizers, 81% say tradeshows like IMEX are the best way to make new connections.
Make adjustments to keep improving and deliver a polished main event. How do you handle networking during hybrid events? The answer lies in your mobile eventapp. Choose an app that’s optimized for hybrid. Year-round event communities pave the way to a radical rethinking of pricing. Attract new customers.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a tradeshow, but the technology supporting this activity today is often clunky and ineffective. For example, an exhibitor juggling a badge scanner and a separate app for note-taking might miss crucial information, impacting their follow-up strategy.
The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused tradeshow. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Any questions.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Check out the epic resources mentioned in this episode: Sh*t Event Planners Say – #EventIcons Episode 26. t Event Planners Say, Part II – #EventIcons Episode 77.
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Why is measuring ROI critical now?
Mobile Apps : Eventapps can show personal schedules, live updates, and maps you can interact with. Visitors can also use these apps to connect with others, plan meetings, and see special content. For example, at a big tradeshow, organizers used live data to handle attendee movement.
Advanced attribution and analytics tools (like Google Analytics and Bright Funnel) can help event marketers keep track of this metric for most online interactions. Example : Someone visits your blog, visits your event website, and then attends an event. Pro: It’s s imple — in theory.
Announce winners on social media and include event-related prizes for contest winners. Plan your setup needs in advance with free event diagram software for smooth activity transitions. Measure engagement live in your eventapp or on social media. Event engagement made simple! Track new and returning visitors.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app. com, 67.5%
It is essential to ensure that the website design aligns with the event’s brand identity and conveys its essence to potential attendees. Therefore, a carefully crafted website design can be a key asset in creating a memorable and successful event.
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
In my opinion, this was very convenient, and a great alternative to downloading an eventapp (which was also available). I assume most people are familiar with the audio guides at museums and destination tour guides, but not as part of a tradeshow. Audio experience. Basel by night.
Event AV design isn’t just about adding color and music to your events. That’s what one Grammy pre-event party just did using event AV design, as you can read below. It also involves creating a unique experience that attendees will never forget.
With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. That’s why we created this blog post highlighting four trends driving our industry forward. Forget plastic, too.
Welcome to the world where creativity meets technology – the realm of immersive events that captivate audiences and leave lasting impressions. In this blog post, we will delve deeper into seven seamless integration of technology and creativity, unveiling how they work in tandem to create immersive events that will leave attendees in awe.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on tradeshow floors and cocktail hours to facilitate networking.
Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Modern Mobile Event Technology Next-level eventapps put everything attendees need to keep informed and engaged in the palm of their hands. Does the platform boost efficiency and control costs?
Pro Tips For big annual tradeshows and conferences, facilitate pre-event networking online. Now, attendees expect the same level of personalization at physical events. The trouble is event data has been challenging to gather offline. Event analytics is like Netflix. Participants can choose their experience.
By leveraging virtual invitations, registrations, and event materials, organizers can streamline communication while minimizing waste associated with traditional print materials. Mobile eventapps not only simplify logistics but also contribute to a more sustainable event experience by reducing reliance on paper-based materials.
Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtual events, conferences, tradeshows, exhibitions, and corporate events. Do you want to know what the best event management platform is?
These are just two examples of artificial intelligence at work in tradeshows and conferences. How else can meeting planners use AI to enhance their events? Here are five easy ways this technology can help you hyper-charge planner efficiency, attendee satisfaction, and event ROI. Another great thing about chatbots?
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Outreach at this stage generally focuses on audiences that arent yours already. What does that look like?
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI.
Deliver the magic of television-quality productions to live, pre-recorded, and mixed-format events. Next-level mobile eventapps drive meaningful connections. Encourage attendees to start networking early through the app. Tradeshows and exhibitions require a lot of preparation, which can present an obstacle to sales.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
By contrast, a hybrid event mixes virtual and in-person formats. Virtual/hybrid events can be anything from small, straightforward meetings to complex tradeshows and conferences with hundreds of thousands of attendees. What are the benefits of virtual and hybrid events? Choose your virtual/hybrid event technology.
The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. Having a clearly defined event marketing strategy is crucial and you should never start without it. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.
Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ? A tradeshow, seminar, or conference ? Content marketing is another powerful tool think blog posts, videos, and infographics that reinforce why your event is a must-attend.
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