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Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Follow the SMART goals tool and decide your criteria for event success. Next up, you need to strategize how you’ll promote your event.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. Eventapps. Start planning.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Although event themes are often reinvented from one year to the next, you still need to make sure the theme you decide on resonates with the core values of the client. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. Both for you and event goers!
They can be tailored to your groups to better assess the experience of attendees, speakers, and vendors. To understand the attendee experience at your events, all you have to do is ask. Below are 29 sample questions you could ask your attendees, speakers, or vendors. Ranked) • How useful was the eventapp?
Grouping cybersecurity vendors next to cloud storage providers and IT management software exhibitors not only enhances attendees understanding of the tech stack but also positions these exhibitors as essential components of a cohesive solution. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other.
Announce winners on social media and include event-related prizes for contest winners. Plan your setup needs in advance with free event diagram software for smooth activity transitions. Measure engagement live in your eventapp or on social media. Use a mobile app to communicate with event attendees.
In each of these regions, vendors specializing in cannabis are growing dramatically. If you’re going to partner up for a marijuana event, it’s important that you do a little research to protect yourself legally. EventApps. Not all apps are on the up! Poor performance of eventapps is creating a lot of friction.
Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook marketing techniques with a few new social media tricks , we have tips for every skill level. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
Depending on your chosen event format, your event budget will vary. Here are some items to include: Event tech software. Food service and other vendors. Understanding your budget will help you determine the best channels for promoting your event and the best management tools. Event planning and analytics software.
The attack vector is us as the events, and things like, for example, our registration systems, it’s our eventapps, and it’s all just a starting point. It’s like enter your email address and subscribe to the blog. It’s not gonna be the vendor’s responsibility. Did I get that right?
In recent years, the event industry has witnessed a rapid evolution driven by technological advancements. From virtual conferences to interactive eventapps, technology has revolutionized the way events are planned, executed, and experienced. Chat with your event tech provider and ask them who they integrate with.
In an age where folks increasingly expect seamless experiences across platforms, it’s critical to look for gamification tools that work with your eventapp. Additionally, these devices can help facilitate networking games — like encouraging attendees to get their badges scanned by as many different vendors as possible for points.
By leveraging virtual invitations, registrations, and event materials, organizers can streamline communication while minimizing waste associated with traditional print materials. Mobile eventapps not only simplify logistics but also contribute to a more sustainable event experience by reducing reliance on paper-based materials.
Sustainability is an increasingly pressing concern and should be a priority that guides your event design from inception. However, it can be daunting to deviate from your normal playbook and approved vendor/partner list when you’re already being pressured to do more with less. What Is “Sustainability” and Why Do Your Stakeholders Care?
How satisfied were you with the event? Do you plan to attend this event in the future, and why? Build a running list of your audience’s favorites to repeat in the next event. What features did you use most in the eventapp? Don’t forget to gather feedback on your eventapp.
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Start adding any on-demand content to your event website. Start repurposing event content for use throughout the year — think podcasts, blog articles, videos, webinars, and more.
Understanding the Basics of Event Budgeting Budgeting is the backbone of any event, ensuring that every element comes together seamlessly. 12 Key Considerations for Your Event Budget Let’s have a look at the list of the core elements involved in corporate event budgeting: Venue: The choice of venues influences cost significantly.
In each of these regions, vendors specializing in cannabis are growing dramatically. If you’re going to partner up for a marijuana event, it’s important that you do a little research to protect yourself legally. EventApps. Not all apps are on the up! Poor performance of eventapps is creating a lot of friction.
Early-stage attendees are those engaging with general educational content about the industry, and you might be interacting with them directly through your published content or, more likely, peripherally through others content and events. Outreach at this stage generally focuses on audiences that arent yours already. What does that look like?
Collaborate with an audio-visual vendor for in-person and virtual events. A post-event engagement strategy helps you make the most of your investment. Continue the conversation via your mobile app. Modern eventapps are packed with interactive tools for in-person and virtual meetings.
Deliver the magic of television-quality productions to live, pre-recorded, and mixed-format events. Next-level mobile eventapps drive meaningful connections. Encourage attendees to start networking early through the app. Tip: Drive savings without diminishing event impact.
For example, managing content within a mobile eventapp or virtual event platform may require formatting data within spreadsheets, uploading them within a content management system, and talking to a mix of internal and external stakeholders (especially if your tech stack is composed of disparate solutions from multiple vendors).
There is no excuse not to create professional content that is relevant to your event’s target market. Call it an article, white paper, report, blog post, or even a guide, in the age of 140-character tweets, what place is there for long-form content in your marketing? Poor content, in any format, quickly loses viewers or readers.
If you have ever tried to google WiFi Terms you will find most WiFi terminology blogs are written by engineers and the definitions can be just as confusing as the term themselves. We recognized how hard it was to find easy to digest information on event Wifi and we did something to change that. Think About Event WiFi Needs.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Event tech also leads to a better user experience. Also, don’t forget the virtual venue and eventapp!
Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience. Through platforms, event engagement , and networking tools, attendees can connect at the click of a button. Don’t Overlook Hybrid Readiness .
Planning an unforgettable event isnt just about checking tasks off a list its about getting every detail right at the right time. Every step plays a crucial role in making your vision a reality, from setting goals and securing vendors to marketing your event and analyzing success.
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