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That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Thanks to social media—and a whole host of eventmarketing platforms—it’s never been easier to set up a networkingevent. The challenge is ensuring that the event is a genuine success for those in attendance. Will there be a good balance between party and genuine networking opportunities?
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Build A Powerful Network Of Event Profs.
This includes value-based content like blogs and guides and engaging content like stories and memes. Event platforms like Eventbrite are also popular. These platforms offer a single digital access point for people to attend webinars, read exclusive content, and network with others.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. MEASURE AND PROVE EVENT ROI.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Whether you’re interested in coordinating smaller networkingevents or large corporate events like conferences, creating an eventmarketing strategy has serious benefits for your business. The post The 2019 Guide to EventMarketing: Strategies, Ideas, and Examples appeared first on Eventbrite US Blog.
For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for EventMarketing Another must for email marketing campaigns today is to make them mobile-friendly.
Follow the Best by Checking out These Blogs. Fortunately, in the events field, the very best tend to write and share their experiences for the world. This list contains 20 must-follow blogs for the event professional, from well-known brands like Event Industry News and Endless Events (that’s us!)
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
A single resource for everything you need to know about virtual events (9-minute read). Okay, so this blog post isn’t the FULL guide, but we wanted to give you all a little taste of what you can expect from our brand new handbook on virtual events. Back To The Basics: Storytelling For Virtual Events.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Corporate events can sometimes be a little stiff. Plan the event well and you’ll gain the respect of everyone in the organization. Events are no longer just venues for networking.
Want event more event tips? Subscribe to our blog ! Boost Your Event ROI with These Tips. While it’s important to make the event memorable for the attendees, it is also important to make it a success for the company business-wise. Marketing Your Next Event like a Pro.
Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions. The key to networking is matching the right attendees, and AI can assist you with matchmaking.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – Event Planning Tools! Planning an event, whether it’s a corporate event, networkingevent or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
Imagine a networking experience where exchanging contact information is as effortless as a simple tap Bizzabos Klik Experiential wearables make this possible, transforming traditional meet-and-greets into seamless, tech-powered interactions that boost engagement at live events. How can you benefit your audience with your events?
Before WordPress was everywhere, I worked for a company called Mod Blog from 2002 through 2005,” explains Will. “I They said, “Hey, we’re going to launch a new website called Mod Blog.” I decided to start a blog on this site. Network Early. “Be Be more intentional about networking sooner. I was so nervous.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. How did you hear about our event?
Want event planning magazine content digitally? Sign up for an events e-newsletter. Trade Show News Network. Are you looking for event planning magazines that specialize in trade shows or exhibitions? Trade Show News Network (TSNN), available digitally, is a leader in trade show, exhibition, and events news since 1996.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketingblogs and subscribing to fresh content from event planning websites. Read Now 3. Read Now 4.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
Here’s a carefully crafted step-by-step guide to hosting an online networkingevent. As with any event, the planning process is imperative. With online networking, it is even more important to plan every step of the way. Plan, prepare & execute!
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
The RevGenius community is one of the great online community examples for salespeople, marketers, and revenue professionals. It counts over 24,000 proactive members who network, find job opportunities, and talk about business. Moz is an online community for eventmarketers. Because event profs built it FOR event profs.
Stream your event live on social media and invite members of your online audience to join. Research shows that 80% of consumers would rather encounter product information through video content than a blog, so use your event as an opportunity to widen your audience reach and drive engagement.
How To Use ChatGPT for EventMarketing Content. Due to the versatility of ChatGPT, there’s no shortage of ways eventmarketers can use the tool to work more productively. Event planning and marketing. Utilize the existing networks of the ice cream industry to reach your target audience.
Moving to audience questions, ‘What draws you to attend certain events and not others? What makes an event worth your time to attend?’ According to Gary, ‘It is in a belief of networking. Capabilities that have access to people with whom I want to network has nothing to do with the curriculum on stage.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! We’re talking about the community model: one of the most exciting event trends of 2022!
Create a launch calendar at least six months before your event. Your launch calendar should be the home base for all event promotions, including your: . Planning allows you to account for different audience personas, customer journeys, and calls to action in your event promotions. Website announcements. Social media posts.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
Although event themes are often reinvented from one year to the next, you still need to make sure the theme you decide on resonates with the core values of the client. We talked in another blog here about the importance of choosing key speakers wisely in order to engage the audience best. Both for you and event goers!
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Klik – Plan for the unplannable with the world’s most collaborative events platform. You WANT to check these out! What has been your favorite episode so far?
Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? While the event industry has largely completed its post-pandemic course correction, two challenges have remained consistent: burned-out teams and stretched budgets.
. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networkingevent might not. • The cost of eventmarketing, speakers, and staff. The costs for the virtual meeting platform and associated consultants. •
Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
Find relevant event newsletters to sign up for (e.g., Skift Meetings Blog. Event Industry News . Events Council Industry Insights . Corporate Event News. EventMarketer . Corporate EventMarketing Association (part of PCMA). Event Tech News. Marketing Brew. MeetingsNet.
Eventmarketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Christine Johnson. Invite speakers to be guest bloggers.
They do weddings, corporate events and private events. Founded in 2005 by Anabel Fielding and Caroline Villamizar Duque, they deliver an unrivaled experience with their international network. A young company with offices in London, New York, and Miami, Wonderland delivers a more upbeat, modern and young vibe to their events.
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