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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? It hosts virtual events, roundtables, webinars, etc. Girls In Marketing.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
Creative eventmarketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Optimize Your Website.
It’s also a sign of a returned confidence in event planning. Of course, our eventmarketing budgets will need to be higher in 2023 than in 2021 or 2020. After all, most events were virtual and demanded lower budgets. In an era of virtual and hybrid events, outstanding production has often been the event’s saving grace.
Not all events need to done in person. Whether it’s a purely onlineevent like a webinar or a hybrid event where online participants can be part of a real life event, virtual events can be a welcome addition for your audiences. Want event more event tips? Subscribe to our blog !
Some of these moments simply cannot be replicated online. Virtual components definitely have their time and place and can be super beneficial in the events community, but we can never disregard the importance of humans meetings together in-person. A single resource for everything you need to know about virtual events (9-minute read).
Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. And if you want to keep up and be on the top of trends, subscribe to our blog and get new insights delivered regularly to your inbox.
This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. Create a thriving online community.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Marketing Platforms.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Do you accept registrations online? Then, you might fall into this new event sales tax ruling recently handed down by the Supreme Court. If you want to stay appraised of the latest developments about this and other event industry news, you can subscribe to our blog. Corporate events can sometimes be a little stiff.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Ember Blog. Meetings & EventsBlog. Fork In The Road Blog. You WANT to check these out! What has been your favorite episode so far? Tarsus Group.
Check out these five tips to use the combined power of AI and data to make your next event a smash hit. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.
Since the start of the COVID-19 pandemic, in-person events that weren’t canceled have seen drastically reduced attendance compared to prior years. Online and hybrid meetings have seen less drastic reductions. One bright spot has been the normalization of online meetings for routine connection and collaboration. What to do?
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? An Influencer is someone who has a presence online and social who has a certain number of followings. They are part of an event in a way! You WANT to check these out!
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Check out the epic resources mentioned in this episode: Radario Marketing Platform. Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online.
We all know that virtual events are not a perfect substitute for in-person events, but no one ever said they were! Virtual event planners are out there bringing people together in an online setting, and attendees have to meet them halfway. How to Use Podcasts & Events as Marketing Tools.
Community KPIs are a must for any online group. How much time do people spend in your online community? You might notice that certain discussion threads increase time on page while certain blogs might have a super low time on page — that’s your cue to adjust your content, so members spend more time in the group. Time on Page.
To cement your event in your participant’s minds, why not take our free audience engagement webinar as well? This Year’s Event Statistics. Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology.
As digital experiences become increasingly commonplace, virtual eventmarketing is necessary for companies and organizations aiming to reach their intended audience. With numerous channels available, creating a successful virtual eventmarketing strategy requires careful planning and execution.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals.
Planning, promoting, and hosting onlineevents requires time and persistence as an in-person event. In 2024, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A
Planning, promoting, and hosting onlineevents requires time and persistence as an in-person event. In 2023, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A
While there is a large audience for online and virtual events, there is also a lot of competition. More people attending your business event will increase the meaningful interactions between your brand and its customers and the buzz surrounding it. The marketing of an event determines its success.
Event organizers everywhere are trying to figure out how to price virtual meetings that are converting from a face-to-face format, often with little or no online meeting history to go by and working in a compressed timeframe. Don’t be surprised if your online attendee numbers are up, but the registration fee needs to come down. •
Here’s a carefully crafted step-by-step guide to hosting an online networking event. As with any event, the planning process is imperative. With online networking, it is even more important to plan every step of the way. Plan, prepare & execute!
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Now it’s time to let the world know about it which in other words means, it’s time to start planning an onlineevent. In a previous article , we covered how to do this for physical events, and now it’s time to talk about how to take this online. How to apply this to your online product launch. Make it exclusive.
When planning an event, most event managers focus on the speakers, the topics, or the venue- if the event isn’t online. While these are crucial elements for a successful event, there’s a more critical priority.
The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. And now, we have created six online experiences.
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Measure engagement live in your event app or on social media.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
As time passes, event discoveries and connections start to fade away. Why EventOnline Communities Matter – Especially in Today’s Busy World. This two-minute video speaks volumes on the power of community, introducing three stages to build communities that last well beyond your live event. Spark the flame. Stoke the fire.
and Naomi Clare Crellin discuss the how-to’s of building an event strategy at CEMA Summit. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Enabling them to promote their thought leadership at your event also promotes your event.”
With a walk-in and online boutique, they sell flower arrangement services and other party details to clients. Better events, less stress. Eventive – New York. Also known as EventiveMarketing, a company that focuses on brand management. Their clients include brands like Twitter, H&M and Ugg.
Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
Fill out the form and we’ll email you a PDF version of this blog post to read anytime you want. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The event itself, though, has to be marketed as well. No problem.
By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Cait Brown ‘What people say about you online is more important, powerful, and credible than what you say about yourself.’
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