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That’s right – by reading insights shared by industry experts on their blogs, of course! After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. Tips & tricks for event planners. Endless Events.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI. Sign up for the monthly Behind the Bookings newsletter here The Importance of Data in EventMarketing When you track ROI, you can see which marketing efforts are working and which ones aren’t.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. The Security Benefits Of Event Technology.
By the way, communities can also become readymade sales and marketing reps for your business, so if you haven’t leveraged a community to market your events, you’re missing out. If you’re just starting out, you can create event communities on platforms like Facebook and Slack. What makes your event unique?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Events, meetings and conferences today are supported by digital eventplatforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Analyze Robust Data Data tells the story of how successful an event was.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
In this guide, we will discuss all you need to know about eventmarketing: the initial concept of eventmarketing, effective eventmarketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Get your event planning template and checklist.
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
Thanks to social media—and a whole host of eventmarketingplatforms—it’s never been easier to set up a networking event. The challenge is ensuring that the event is a genuine success for those in attendance. Follow Up After the Event. Will there be enough engaging activities?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. of Website Visits from Event Page.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Borelli Strategies – Improving live experiences for attendees by supporting and advancing event professionals globally. You WANT to check these out!
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
Event professionals have to come to follow-up meetings after events well-prepared. Collect all your pre- and post-event survey responses, talk to everybody involved in the event planning process, and get your reports ready. Why You Need A Follow-Up Meeting After Events. Platform analytics.
Today our iconic guest Daniil Shcherbakov of Radario MarketingPlatform will be discussing everything you must know about measuring event key performance indicators. You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person?
Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. If you use the right eventplatform , an AI engine can recommend new connections to each attendee based on shared attributes.
Want event more event tips? Subscribe to our blog ! Boost Your Event ROI with These Tips. While it’s important to make the event memorable for the attendees, it is also important to make it a success for the company business-wise. Marketing Your Next Event like a Pro.
Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities. And if you want to keep up and be on the top of trends, subscribe to our blog and get new insights delivered regularly to your inbox.
Check out this blog I wrote for Eventoozi about one of techsytalk.com’s favorite subjects – Event Planning Tools! Planning an event, whether it’s a corporate event, networking event or fundraiser, is a cumbersome process. Logistics are a bit hairy, even for the most seasoned event professional.
One study shows that 44% of association members recognize the increasing importance of an event community. Eventplatforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms.
Lets dive into our collection of 19 standout brand activation strategies that can boost your event ROI. Promote 360 Customer Experiences: Slack Source: SXSW At the intersection of work and play is Slack , everyones favorite collaborative workspace and communications platform. A gamified event?
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. We’re talking about the community model: one of the most exciting event trends of 2022! We’re talking about the community model: one of the most exciting event trends of 2022!
Brought to you by Endless Events and Design Pickle! How To Promote Your Virtual Event: Pre-Event Graphics. The first thing on your list should be pre-event promotion. As we mentioned in our virtual attendee engagement blog , convincing people to attend will be extra challenging. Blog Graphics.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals.
Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media EventMarketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
As the region’s largest economies, the United States and Canada are leading the charge, embracing technology, sustainability, and hybrid event formats to ensure that business events not only meet the needs of today’s professionals but also anticipate the demands of the future. By 2025, the global MICE industry is projected to reach $1.4
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
You’re watching this recording of our episode here on our blog, but wouldn’t you rather watch live, ask your own questions, and participate in person? Klik – Plan for the unplannable with the world’s most collaborative eventsplatform. You WANT to check these out! What has been your favorite episode so far?
Be sure to highlight this in marketing campaigns and capitalize on the inherently experiential nature of events. A great experience is a platform for forming new or deeper personal connections and fostering a sense of community. Further enhance audience connection with your event’s ‘why’. Both for you and event goers!
Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective eventmarketing. But how do you market your event effectively? Well, that depends on the eventmarketing tools you use.
. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networking event might not. • The costs for the virtual meeting platform and associated consultants. • The cost of eventmarketing, speakers, and staff.
That way, the event can also save money on live speakers while still leveraging the name of the virtual speakers for eventmarketing.’. There has been a shift in event and meeting formats, but has there also been a change in goals and expectations from an event? . ‘I
Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!
and Naomi Clare Crellin discuss the how-to’s of building an event strategy at CEMA Summit. Two Dudes Photo) More than 500 corporate eventmarketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. Leverage the event speakers’ platforms. Focus on accessibility.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
There’s big news for eventmarketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for EventMarketers.
Social Media Event Branding Social media has significantly transformed the way businesses approach event branding. With the majority of individuals constantly plugged into one or more social media platforms, events can reach a wider audience than ever before.
Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and EventMarketing? Look for mentions, hashtags, and shares related to your brand.
Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch eventmarketing plan. The rest of this blog article will explore ideas and examples you can use and learn from to grow awareness for your company. Source: SXSW.
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