Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Showcase past attendees. Don’t forget the friends.

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InEvent

DECEMBER 2, 2022

The demand is always there – even despite the COVID restrictions, millions of prospects are looking for in-person opportunities to interact with brands – but you can only capitalize if you are … Post 5 Effective Ways to Track Event Marketing Performance showed as first in InEvent Blog.

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Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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Social Tables

APRIL 16, 2019

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers? After all, being an events professional requires as much continued education as any other gig out there. We know we couldn’t have!

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Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

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Bizzaboo

SEPTEMBER 5, 2023

Add songs your speakers choose and keynotes or songs tied to the event’s theme. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

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Stova

APRIL 25, 2024

When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. any advanced event technology) should also be highlighted with a FOMO subject line. Videos, even more.

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Bizzaboo

APRIL 16, 2023

From webinars and field marketing events to recruiting events and sales kick-offs, there’s no shortage of different types of corporate events companies can organize. 4 Reasons for Hosting a Corporate Event According to Allied Market Research, the U.S. corporate event market — which hauled in $95.3

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Social Tables

DECEMBER 13, 2016

Host an Event for Clients, Prospects and Partners. Host an event to stay connected with your vendors. The post 5 Tips to Elevate Your Event Planning Business with Partnership Marketing appeared first on The Social Tables Blog. It may seem like an overwhelming task but keep it simple.

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Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. What is digital marketing? Page views.

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Marketing Marketing Social Media Advertising 78

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.

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Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

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Promotion Social Media Registration Sponsors 52

Bizzaboo

MARCH 1, 2023

Are event marketing and event promotion the same thing? Event marketing typically includes event branding, advertising, analytics and success metrics, and more. Think of event marketing as a broader undertaking that uses events to drive business goals for a product, brand, or service.

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Promotion Social Media Registration Sponsors 52

MeetingsNet

NOVEMBER 1, 2017

blog posts. • They instantly became prospects to upsell into other fee-based education,” Laudenslager said. Simple ways you can repurpose information from your conference sessions and speakers include: • checklists. whitepapers. • how-to guides. infographics. • top 10 (or whatever number) lists. shareable graphics.

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Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Show prospects your emails are well worth opening before asking them to register.

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Bizzaboo

MAY 20, 2024

Exclusive Networking Events or Experiences Providing exclusive networking opportunities — like VIP dinners, private workshops, and behind-the-scenes tours — can help sponsors develop meaningful connections with prospects while increasing brand visibility.

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Sponsors Incentives Seminar Events 64

Eventtia

SEPTEMBER 9, 2022

But you should also create inbound content to keep targeted audiences engaged before and after the event. Inbound content attracts prospects with tailored messages that align with their interests. Developing customized content for your event can be time and resource-consuming. Write articles on topics relevant to the event.

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Social Media SEO Public Relations Events 62

Maritz Global Events

JANUARY 28, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Year-round social media.

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Eventtia

OCTOBER 20, 2022

Identify required documents, both those required by the event team (internal) and external stakeholders like sponsors, talents, and vendors. Securing event sponsorships. Create a shortlist of prospective sponsors and then create well-written sponsorship proposals for each (keep them personalized if possible.)

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Event Planning Vendor Registration Social Media 62

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

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Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Compared to other marketing campaigns, events provide a unique opportunity for companies to showcase their products, interact with their audiences, and connect with their leads, prospects, and customers. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey.

Prospect 48

Prospect Social Media Audience Events 48

All Conference Alert

AUGUST 31, 2023

Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Below, we’ll reveal nine proven strategies in this blog post to help you promote your event for free and turn it into a smashing success!

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Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Podcast: Episode 62: Event Sponsorship Hacks and Creative Strategies.

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Stova

AUGUST 1, 2024

Compounding these are increasing expectations from attendees who, according to a recent Skift report , “are taking a pass on events for a number of reasons, including flight hassles, budgetary restraints, a growing fear of mass shootings, and having little-to-no desire to venture out after becoming accustomed to remote work.”

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Networking Marketing Marketing Registration 52

Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Disseminate a post-event press release showcasing key moments.

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Event Planning Retail Registration Social Media 88

Endless Events

APRIL 15, 2020

Brought to you by Endless Events and Design Pickle! How To Promote Your Virtual Event: Pre-Event Graphics. The first thing on your list should be pre-event promotion. As we mentioned in our virtual attendee engagement blog , convincing people to attend will be extra challenging. Blog Graphics.

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Social Tables

DECEMBER 13, 2016

Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Being emotional over a canceled event doesn’t change the situation, so accept it and continue being a boss! The post So, You Have to Cancel Your Event. Click To Tweet.

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Social Tables

DECEMBER 13, 2016

Be upfront about the limited timeline with any prospects, just so they are aware of the expectations before signing on the dotted line. Being emotional over a canceled event doesn’t change the situation, so accept it and continue being a boss! The post So, You Have to Cancel Your Event. Click To Tweet.

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Contracts Contracts Social Media Prospect 83

Brightspot Incentive Events

MARCH 22, 2022

Roadshows have quickly become one of the hottest trends in the corporate events world, and for good reason. When done right, this event style has proven to be an effective way of optimizing your business strategy and leaving a lasting impression on potential investors and prospects. Benefits of Corporate Roadshows.

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Prospect Social Media Audience Benefits 52

Stova

JUNE 13, 2024

Diversity within networking events makes them more productive, but it also makes them fairer, and attendees are becoming increasingly value-conscious. Many event markets have become saturated with the same offerings, the same messaging, etc., Value alignment.

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Bizzaboo

OCTOBER 29, 2024

So, what’s an event planner to do? Easy: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year.

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Bizzaboo

MARCH 28, 2025

Building a multi-channel promotional plan A great event promotion strategy doesnt rely on just one channel its a mix of email marketing, social media, content, and paid advertising working together to generate interest. For in-person events, track check-in numbers, dwell time, and engagement at activations or sponsor booths.

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Event Planning Sponsors Logistics Vendor 83

Eventtia

JANUARY 28, 2025

Eventtias analytics tools allowed Pierre Fabre to measure ROI and refine their event strategy. From simplifying registration to event marketing and data insights, Eventtia delivered results. Now you have the plan, lets get started and bring your event to life. Want to know more about how they made it happen?

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